Editor-in-Chief Nikki Finke - tip her here.
This article was printed from http://www.deadline.com/2010/07/video-marvel-panels-at-comic-con-the-avengers-thor-captain-america/
You know, the studios are missing a great moneymaking opportunity with the Avengers film…and it all goes back to something that hasn’t been seen at the movies for decades.
What if the Avengers film was 4 hours long, let’s say. Take the first 90 minutes of it, and break it up into 15-minute segments (designed as such, with “suspenseful cliffhangers”). Now take those segements, and sell them to a studio / studios to attach to movies premiering on a set schedule before the Avengers film is to premiere, with the film itself picking up from the last “chapter” (combine them all back together on the DVD). There are many people who would pay to see these films just to see the serialized Avengers segments (even if they leave after seeing the segments, it’s still money for the films they are attached to). More money for these films, additional money for Marvel studios from the deals set up to do this, and a “new” way to generate buzz for the film (as if it needed it). You may even get viewers who would not have gone to the Avengers film be intrigued by the intro chapters and go see the film when it comes out. Who knows, this could start a trend where studios can take a hot property and expand its reach.
This editorial is obviously written from the perspective of someone who has never been a fan of comics. The Avengers will almost have to be 4-4.5 hours long to be able to include the personas of Marvel’s mightiest heroes, but not for the opportunity to serialize the event. People will not watch 15 minute shorts, they want to be able to sit down after 3 years of waiting( torture through time) and watch what will hopefully be Marvel’s answer to The Dark Knight…
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