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Richard Branson’s Virgin Group announced that it launched Virgin Produced, a joint venture with Relativity Media for TV development, packaging and production. What the company didn’t say is that it chose as its chief creative officer and overseer of development the most diabolical of the menacing siblings from Malcolm in the Middle. Justin Berfield, who has grown up and transitioned from actor to producer with J2 partner Jason Felts, has taken that post for Branson. Felts is CEO, and they will make product to be distributed through the Rogue label. Berfield isn’t the only former kid actor I’ve come across recently who has transitioned to adulthood behind the camera. Another is Peter Billingsley, who directed the Universal comedy Couples Retreat, you have to look close to see signs of his childhood identity, as the kid who nearly shot his eye out with a BB gun in The Christmas Story. Berfield has gotten producing credits on some movies and TV projects over the past several years, and he and Felts are still working on a pic about Grateful Dead singer/guitarist Jerry Garcia.
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What about the Jeff Cohen from GOONIES? Top entertainment lawyer…
You’re joking, right?
Seriously, shiloh aka Jeff Cohen, try to be less obvious about self (unwarranted) promotion next time. Putz.
not joking.
So, I guess VIRGIN is going into the B movie business. Who made that call?
doesn’t look like they are in the B movie business …
http://www.deadline.com/2010/07/richard-branson-ventures-virgin-film-has-raunchy-laughs-lotta-stars/#comments
If you call LIMITLESS a “b” movie, you might want to re-evaluate your taste in films. it made $151 million . Not quite a B
really great guys, funny and very sharp (‘hope harvey’s along for the ride, too).
agree, just worked with them on Sons of Tucson and I underestimated them. solid guys.
couldnt have happened to two better guys. good on them.
In a town full of experienced and able producers and development execs, visionary entrepreneur Richard Branson hires a couple of dudes with but a few film credits to their names, including the inestimable “The Pet Detective”, to run Virgin’s film and TV production operation.
Yup, sounds about right.
Hollywood!
I love close minded pinheads like yourself. When you work as an actor in this town you live your job 24 hours a day, 7 days a week. You have to know all of the ins and outs of this business in order to get ahead, or be left behind. And most people that become actors not only want to perform, but CREATE a performance. So it’s a natural step to want to move forward and create things on a larger scale when you’re limited to only being able to do it as an ancillary character. I guess you were in that troop that thought Clint Eastwood shouldn’t direct, and that Robert Evans shouldn’t produce. That’s why Branson is a “visionary” because he sees the potential in others. That’s why he’s a billionaire, and you’re not. I’ve never met the man, but I do like taking his airline.
I hope Fox will finally put some support behind Berfield’s “Son’s of Tucson,” one of the funniest shows they seemingly don’t want anyone to see.
Good luck to Justin and his new venture.
Or Scott Nemes at The Film Department (The Wonder Years and Garry Shandling)
Great news. Congrats to Justin!
And Steven Antin, writer and director (Burlesque) also from Goonies.
Is that the kid from Malcolm in the the Middle?
I’m guessing you didn’t read the article.
forehead smack …. keep smacking! clearly sir richard knows what he is doing. as a “visionary entrepreneur” he has built enough companies. i bet you will be first in line to sell your junk to those “two dudes”.
Who says there are no second acts?
It was F. Scott Fitzgerald, and the longevity of that quip astounds as the only time its trotted out is to disprove it again and again.
Ugh. I hate that quote.
How about this, “There are no second acts in American lives for people who drink themselves to death at 44.”
Sorry but “Son’s of Tucson” has canceled. Not coming back, last I heard. And to the dildo who asked if that was the kid from Malcolm in the Middle – try reading the article.
illingsly has been a producer on a ton of Favreau and Vaughn movies, including both Iron Man films. Listing Couples Retreat as his major adult achievement is a bit misleading.
Don’t hate the playas, hate the game. Good for them. Haha, I love the picture. He looks like my 12 year old nephew. I hope to God I get to pitch to these guys.
Hey it’s Reese!! Man I miss Malcolm in the Middle, that was one funny show!
Justin’s a smart guy. Good for him.
J2′s TV shop had some great things cooking. Glad to know someone’s smart enough to recognize the value in Harvey and the J’s.
Maybe Justin could rustle up some work for Frankie Muniz. Who’s the genius now, Malcolm?
Don’t think Harvey’s going with them. Which is a shame. For them.
Just came across this. Didn’t hear about it when it happened. Good for them! Clearly Branson was after them not Harvey.