EXCLUSIVE: I’ve learned that HBO has just bought a comedy pitch based on the modern day Lucy-&-Ricky 10-year marriage of Brandt and Nikki Joel. Brandt, 45, is head of WME’s talent department, and Nikki, 38, is a former ICM agent. Gilmore Girls and Desperate Housewives writer Jordon Nardino — natch, a WME client — has already been put on the project. The genesis for the show is Nikki Joel’s tell-all blog about her marriage — LifestyleLemonaid.com — where she regularly shares with the Internet her husband’s most intimate details. The time he wanted to have a vasectomy… the time she caught him masturbating in the middle of the night during an earthquake… the time he erased all her Tivo-ed shows because he was pissed she’d gone out 3 nights in a row without him… Both Joels pitched the show in person to HBO along with producer Steve Levinson — “the last guy Nikki blew before she met me”, as Brandt explained to the room. The pay channel’s Sue Naegle and Michael Lombardo bought the pitch right then and there. Plans are to change Brandt’s profession — “there’s only one great agent on TV and that’s Ari Gold,” Brandt told me — but otherwise the couple will be portrayed true to life by Nardino, producers Mark Wahlberg and Levinson, and HBO exec Amy Gravitt. “I just want the show to get on the air,” Brandt said.
Editor-in-Chief Nikki Finke - tip her here.






An appropriate title for this series… ‘Hubris.’
I just threw up.
this makes me think how bad the ideas wme were pitching to hbo had to have been for them to buy this crap. possible titles for the show: the lonely losers, we have no friends, our life is worse than yours, please shoot me now, money does not equal love but will get you married, secret lives of agents and pre-divorced couples.
Wow – they look like true glory pigs!
Between “Magic 8 Ball – the movie” being green-lit and THIS, it is now time to commit ritual suicide. Who needs writers to come up with good ideas anymore – toys, games and…agents!? End of days, people. End of days.
“…Masturbation In Development…” Ha. Probably the funniest pun/line in this turkey. (Oh wait, there’s probably some reference to a turkey baster in this crap-splash.)
This will be huge in Middle America.
Here’s what I don’t understand. I could see this falling beneath Ari E’s radar, even though he reps Lev and Wahlberg. But how the hell does Rick Rosen let this happen? I was no fan of the Stepford Husbands at CAA back in the day, in their monochromatic suits and dark BMWs in perfect lockstep. But this is a complete embarrassment to an agency otherwise on a roll. Abhorrent.
I agree except for the part about WME being on a roll… I don’t see no roll… Just a bunch of dumb agents who hate each other.
WME is on a roll like the Republican party is on a roll….
So once you strip away all the hype/froth that isn’t actually going to matter on the screen, it’s basically about … a couple?
Ummmm… Wow, a bunch of haters out there. I think the show sounds funny. Sounds like they were highlighting all the awkward and hilarious stuff that happens in REAL LIFE. Get off your moral high-horses you losers. Just because you couldn’t pitch a show to get bought by HBO doesn’t mean you should spit in the face of success. I can’t wait until you start pitching your clients for this show. I hope karma comes back to you.
Pitching. It’s about having access. Certainly you know this. For the insiders this may sound funny, but for those of us who actually have a real life, not so much.
If that is your idea of humor, you need to get out more. Or better yet, seek therapy-please.
In one post, you’ve managed to capture almost everything that’s wrong with Hollywood, the people who work there, and way too much of the product.
In a not-so-long-ago era, when there were actually adults running Hollywood, the head of HBO would have fired everyone for doing this, calling it narcissistic and out of touch.
What are these people thinking??? Absolutely nothing. Or I should say, absolutely nothing beyond the endless contemplation of their own perverse, abnormal, twisted and repulsive lives — which they find endlessly fascinating and entertaining.
Welcome to HBO. The in-house channel for 5000 people who live in Hollywood.
You know I really don’t need HBO. They play the same movies. There’s never anything I want to see. I end up pay per viewing what I want to see when I want to see it. Original programming? Eh. If anything is THAT good, then I can just rent the entire season and watch it on DVD for $3.00. The fact that they are making a show about these pathetic people finally has pushed me from “yeah, I should cut out HBO” to actually doing it. If you want to watch these self-absorbed classless schmucks go ahead. I am certainly not paying for it.
So, HBO is officially throwing in the towel. R.I.P.
Your all a bunch of haters b/c most of you have spent your entire life trying to get a show pitched in this town with no luck. let me guess– you moved here – screen play in hand – and thought all your dreams would come true. ha! good luck. go back to where you came from and maybe if your lucky you’ll get a job working the counter at big boys. bitterman party of 1 – your table is ready. p.s. your idea sucks.
easy cowboy. let me guess, daddy got you a job and you like the lakers. my advice to you mr. LA Bred is to get out of So Cal and see what the rest of the country and world think of you. ari gold is laughed at. not laughed with.
Brandt, now we know you read this site, and this is clearly your post. You tried hard, but your illiteracy poked through.
right because REAL writers used to matter.
How effed up is the system that in order to get a deal made — you have to be a dealmaker?
It doesn’t matter — they’re god awful self-involved talentless egomaniacs.
There are a bajillion bloggers and 95% of better written and more clever than that! It’s not even funny! Or entertaining!
These are the types that give Hollywood a bad name.
They can sell a show to HBO but that doesn’t make them or the show any fcking good.
I used to think Entourage was a fun show. Now, having spent a little time in Hollywood, I know it’s a documentary. There’s nothing funny about it. This new show sounds like a positively volcanic wank. What’s wrong with you people? Do you really think the tawdry ins and outs of a couple of couple of Hollywood types with no self-respect, let alone souls, is interesting ? Well go ahead then… Have fun out there, narcissists.
Between Bill Clegg’s addiction memoir, the ode to Ari Emanuel that is Entourage and now this, why does WME even bother with the trouble of keeping clients who don’t work there?
There is something to be said for the wizard staying behind the curtain. And something much more to be said for an entire agency that doesn’t seem to get it at all. Every show or book sold for a colleague is money right out of clients’ pockets. I can’t believe this is okay with anyone involved.
…..”the last guy Nikki blew before she met me…..”
ugh.
Seriously, who in god’s name says this about their wife?
While pitching? “I’ll say anything ….”
A person that doesn’t much care about his wife, nad will do anything to become famous.
They are the new Speidi!!
wow — what a bunch of miserable angry losers who have nothing
better to do than sit around and spew hatred. That’s okay — while you’re all puking, N&B will be laughing all the way to the bank.
Thanks for weighing in, N.
laugh all the way to the bank as they are talentless! Who cares! So they sold a show! They’re contributing nothing to the cannon of great TV or film!
This is TRASH!
Must feel great to BE TRASH!!!
There is nothing about it that sounds amazing or interesting or even REMOTELY watchable.
The ONLY reason a deal got made has nothing to do with the inherent talent of the couple (oh, except in the bj department, yeah, trash) but because of connections.
So fucking what.
This sounds amazing!!! I love it! Genius.
Talk about typical “Hollywood” bullshit. Look at all you whiny bitches hatin’ that someone else got something you don’t. Love it or hate it Nikki puts her, and her husband’s, name on this concept which is more than we can say for most of the 49 comments above.
Seriously, are you upset that Brandt has a bigger office than you? Or that Nikki drives a nicer car than you? Is their house bigger? Or worse is his dick bigger than yours/your husband’s? Whatever it is — you are straight hatin’. (this .gif is you: http://col.hanslanda.com/img/haters-gonna-hate.gif)
Get off the internet and make some more fuckin’ money!
sounds like these comments hit a nerve..
Your post is exactly why people won’t ever watch this inane drivel based on a completely inane blog. “Bigger house.” “Nicer car.” “More fuckin’ money.” Please. Don’t you get that no one cares about this couple’s high-class problems? It’s not relatable. AND IT’S NOT FUNNY. When the majority of America is just trying to make rent every month, developing a show where the biggest story point will be whether Ms. Douchenozzle gets a rash from her $700 brazilian wax is beyond insulting. You should explore someplace other than the Fred Segal parking lot. Maybe then you’ll get a clue.
But isn’t that why “the majority of America” who “is just trying to make rent every month” watch “Keeping up with the Kardashians”? To see whether Kim gets a rash from her $700 brazilian wax? Or is there something deeper to that show that I just don’t get?
I’d be more worried about the fact that the blog is not very entertaining.
They should make a TV show about Nikki Finke. She’s celebrity. Oh wait, they are already writing her on the Entourage.
Ummmm… Tilda?
seriously, how dare people be honest and call out a stupid idea when they see one.
And now Nikki has joined us as well…
Nardino’s a fucking brilliant writer. If anyone can do this right it’s him.
For all you haters out there who sit in your glass houses and throw stones, get a life. This show sounds funny, and Brandt is one of the best, tell it like it is agents in town. Didn’t your mama tell you jealousy is unbecoming.
the positive comments on this are the most pathetic thing i’ve ever seen on this site. really, really thin – it’s kind of obvious the only people posting them are the ones being blasted (hi, ali). LA Bred and Haters can only be the creative couple themselves.
for those hating the haters, just because someone has the ability to pitch doesn’t mean they should. oh, i’m sure the fact that sue naegle and nikki worked at the same agency had nothing to do with this brilliant idea getting a moneyshot
i mixed up my agencies. still, agents do seem to flock together…
Brandt and Sue worked at the same agent, dipshit.
Levinson and Emmanuel., the wanna-be jewish mafia. Levinson is a tool in Ari’s bag and Brandt is the handle. How proud Brandt’s kids will be one day that mom blew a tool.., etched forever and ever on the internet. WAY TO GO!!!
And you thought Entourage was shallow…