What’s up with TV and Texas this season? This fall’s crop of new TV series includes NBC’s Chase shooting in Dallas, and ABC’s My Generation, shooting in Austin. At today’s TCA, Fox presented the new drama Lone Star — which, with that title, couldn’t really be set anywhere else. The show’s lead character (played by relative newcomer James Wolk) has two wives and two lives in two different locations, Houston and Midland. It will actually be shot in Dallas, the setting for another Fox series introduced earlier this year, The Good Guys. (Executive producer Peter Horton, who plans to direct some episodes, he joked of his involvement: “I thought it was going to be shot in San Francisco.”)

Lone Star creator/executive producer (and native Texan) Kyle Killen explained that when he pitched the series, ”I sold it as Dallas without the cheese.

It definitely has things in common — it’s big, it’s Texas, it’s got oil. I would like to think we will go for a few season without hair-pulling cat fights. But we might run out of ideas.”

Executive producer Amy Lippman said that in Dallas the old fashioned soapy characters were more black and white with no shades of gray. In 2010, Lippman says of Lone Star‘s characters: “They each in their own way do bad things, but their motives are pure. It is not simply about the acquisition of power and money. At the heart of it, they are holding on to people that they love.“

Diane Haithman is contributing to Deadline’s TCA coverage: