2ND UPDATE: Deal is done. See news release below.
UPDATE: I’ve learned that as soon as tomorrow there’ll be a news release about EPIX giving Netflix exclusive online rights to films from its partners — Paramount, Lionsgate, and MGM — for the next 5 years in exchange with $1 billion in licensing fees. Of course, who knows what those 5 years will bring in terms of product? Paramount has been self-financing its limited product and mostly distributing pics, Lionsgate is fighting a hostile takeover, and MGM is a corpse waiting for an afterlife. But all Netflix seems to care about these days is supposedly shaking up the pay channel world with exclusive online streaming deals like the recent one with Relativity Media. And who knows what shape Ryan Kavanaugh’s company will be in a few years.
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NEW YORK and BEVERLY HILLS, Calif., August 10, 2010 – EPIX™ and Netflix, Inc. [Nasdaq: NFLX] today announced an agreement through which Netflix members can instantly watch an array of new releases and library titles from EPIX streamed over the Internet from Netflix. Movies from the multi-year deal will begin streaming from Netflix on September 1 and include movies from Paramount, Lionsgate and MGM.
EPIX has subscription pay TV rights to new releases and movies from the libraries of its partners and will make these movies available to Netflix 90 days after their premium pay TV and subscription on demand debuts. Historically, the rights to distribute these films are pre-sold to pay TV for as long as nine years after their theatrical release.
For Netflix, the agreement is a significant step in building the company’s streaming offer, adding many popular movie titles from some of the world’s leading studios. It adds meaningfully to a growing library of movies and TV shows that can be watched instantly on TVs via a range of leading consumer electronic devices capable of streaming from Netflix and on computers.
For EPIX, the deal reflects the value of the EPIX platform which, from its start, has provided new rights and flexibility for the distribution of its movies. The agreement allows EPIX to continue the distribution of popular content on a variety of platforms and preserve the premium television, subscription on demand and online window reserved for cable, satellite and telco television partners.
“Adding EPIX to our growing library of streaming content, as the exclusive Internet-only distributor of this great content, marks the continued emergence of Netflix as a leader in entertainment delivered over the Web,” said Ted Sarandos, chief content officer for Netflix. “The EPIX deal is an example of the innovative ways in which we’re partnering with major content providers to broaden the scope and freshness of choices available to our members to watch instantly over the Internet.”
Editor-in-Chief Nikki Finke - tip her here.


going on 3 years now and love me some netflix
Is it pay channels or is it Hulu?
Instant view is becoming a huge draw for Netflix. As internet viewing becomes more and more popular the pull for the monthyly fee is going to be affected by online suppliers. And right now that is Hulu – which has the advantage of access to current television seasons. Netflix has to make sure to maintain some advantage in the competition for that audience. Exclusive long term online deals for movie catalogs and releases does that.
Netflix has no other recourse.
It HAS TO make these deals … for as long-term as the studios will sign on for … just to stay in business until the studios eventually take over distribution (with their own systems to download direct to their consumer bases).
Taft-Hartley who???
The length of the contract and the blind faith of Netflix in the product output tells us that the studios will be set to dominate VOD and other ESTs within five years from now and Netflix will either be bought up … or pushed out.
Eventually Netflix will be the dinosaur.
Viva the “Evolution”!
Netflix will be safe for a while. It’s going to take the studios forever to agree on the creation of a one stop shop solution, if they can do it at all.
It also means they save over 60 cents every time they don’t have to mail a red envelope out, saving the company more money. In time streaming will be the norm, DVD’s will just be a memory, like Betamax tapes.
Those DVD’s have the extra content of behind the scenes interviews, among other interesting stuff. I hope this will all be availalble online as well. I have Comcast cable ,(when my bill is paid), it’s on demand features were slow as hell last time i tried to use them. That is not as big a problem with a DVD in a personal computer. Let’s keep DVD’s!
Comcast might be your problem, lol. I have a fast DSL hooked up to a Sony Vaio,that that is hooked up to a 42″ LCD I watched Ramen Girl with Brittany Murphy the other night worked great.
Netflix uses Microsoft Silverlight. What ever Netflix is doing it works and works well.
What about the Netflix-iphone streaming app? Where’s that, huh? Released this Summer my ass!
Just the fact that Warners signed an exclusive deal with Blockbuster for their new releases tells me that the studios have no idea what the hell they’re doing. Until they find a way to pull their hands out of the movie theater owners’ pants, the studios will always be behind the curve when it comes to VOD releases.
Also, I don’t think people are willing to go to a stidio’s VOD site every time they want to stream something. It all needs to be in one place, or no where at all.
Another interesting deal in the ever changing landscape. Content + Improved Pipeline to the Consumer. Win Win for all if execute well.
You’re forgetting Epix has their own VOD/online portal.
They just couldn’t get the carriage they wanted so in a defeatist move (a la relativity) they signed with Netflix.
Ho hum.
Big F You to Showtime/CBS from Viacom/Paramount.
Netflix Rocks, especially the watch instant feqature, great selections
, been a member , since january 2006, no regrets, best deal ever, for movie lovers