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The Financial Times is reporting that Google’s YouTube site is negotiating with the Hollywood studios to participate in a pay-per-view site that will be online by year’s end. That puts it in competition with Apple, Hulu and Netflix in trying to corner the market on streaming film and TV shows. It’s an important battle because studios are reeling with the flattening of DVD titles, revenues where studios keep 80 cents of every dollar, and use that windfall to cushion all its flops. Google plans to charge about $5 for top titles. All this happens while Blockbuster prepares for bankruptcy.
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Steven Soderberg’s vision is coming true.
The day is soon approaching when you will be able to view a movie at home on the day it opens, streaming to your computer.
Studio’s fears of piracy are not melting away – they just want to harness as many dollars as possible before they disappear online.
Unfortunately,the price-per-film remains way too high to generate the high volume that they need.
If that’s the case then maybe this is better for smaller budget films, not the 100 million dollar features. Speaking of Steven Soderburg, his version of “Solaris” was absolutely first rate filmmaking. I wonder how it would have done if it was availabe online on it’s release date.