UPDATE: Co-showrunners Tina Fey and Robert Carlock confirmed that 30 Rock will keep poking fun at new NBC Universal owner Comcast next season even more than this past season — though not by name. Here’s the “Kabletown” website already, filled with details about the “GE Sheinhardt NBC Universal partnership and the promise of meeting the girl from Chuck for our executives”. With the deal expected to gain regulatory approval by the end of 2010, Carlock told Deadline Hollywood: “We’re incorporating a fictionalized version of that. There are a couple of things we’ve got in the works.” Added Fey: “We’ll show the new bosses, new rules, new work pressures.” The sitcom already has a history of sending up NBCU’s Jeff Zucker and Ben Silverman. Is Brian Roberts and Steve Burke next? Here’s how 30 Rock describes Philadelphia-based Kabletown already: ”Why Kabletown with a K? Because K stands for the Kindness we show our customers, the Keen interest we take in their needs and because Cabletown with a C was already the name of a store that sold cable knit sweaters and legal said we had to spell it with a K…” You 30 Rock viewers (and Deadline commenters) know way more about this than I do. Sorry, but I’m not a fan.
Editor-in-Chief Nikki Finke - tip her here.



please just make it funny…
last season wasn’t.
They were already spoofing Comcast in the second half of the past season. Comcast in the show became the derided Kabletown (with a “K”, as they liked to point out). That being said, I’m definitely looking forward to more Kabletown shenanigans in the upcoming season.
Love you, Nikki, but this isn’t exactly news. They spoofed Comcast on multiple occasions last season. Their made-up name for the company is Kabletown. (There’s even a fake site at Kabletown.com.)
In the show, all of their profits come from adult entertainment. If you want a good laugh, Google a freeze-frame of Kabletown’s adult channel lineup (titles like “Tits Complicated” and “The Pert Knockers”).
That they’ll continue to poke fun at their bosses is welcome information, though. I’ve always admired that about the show.
Nikki,
“30 Rock” has already been spoofing Comcast.
In the episode “Don Geiss, America and Hope” NBC was bought by Kabletown (with a K as Jack mentions)
And Jack is upset the company is from Philadelphia. Just like Comcast.
In the episode he is also disappointed that Kabletown only bought NBC as a “tax write-off” and doesn’t need it to create revenue because Kabletown makes it’s money from channels 500-600. All porn channels. Off of movies like “Fresh-Ass, Based on the Novel “Tush” by Assfire” and “Ass-a-tar”.
The fictionalized spoofing on 30 Rock has already begun. Philadelphia-based cable company Kabletown announced its purchase of the Sheinhardt Wig Company/NBC midseason; a CNBC anchor reported on the rumors and told her boyfriend Jack Donaghy about them. Several episodes have mocked NBC’s new owner and how it earns all its money from pay-per-view porn, the banality of Philadelphia, etc.
Funny, funny, funny. 30 Rock is without a doubt the best sitcom on today – way beating the CBS shows. Comcast/NBCU is a big toping here in D.C. (regulatory blah blah). Let’s see if any of the D.C. know-it-alls katch on to Kabletown. Ha!!!
Don’t forget “The Lovely Boners”
For all the people who comment before me:
Can you read? The headline says “’30 Rock’ To Spoof Comcast Even More.” Even More. That means that the writer acknowledges that they spoofed Comcast in the past. Sheesh.