I’ve heard from multiple sources that, after months and months of pursuing potential financial partners, CAA probably won’t obtain that big fat investment from KKR. (CAA Negotiating $200M Investment From KKR.) The NYC-based private equity firm whose full name is Kohlberg Kravis Roberts & Co, seemed on track to invest a whopping $200M in Hollywood’s most powerful agency. Not any more. Here’s what a KKR bigwig is saying is the reason: “The town is too complex for me.” Forget it, Jake. A far as KKR is concerned, Hollywood is Chinatown.
Another reason for the lack of enthusiasm is that, as The New York Times quipped last month, “the barbarians didn’t exactly storm the gate”. KKR, the subject of the book-into-HBO film Barbarians At The Gate, held its much-anticipated public stock offering July 15th and it fell flat. No hype. No hoopla. No more golden era for private equity when every budding company dreamed of an IPO and Wall Street firms fed at the leveraged buyout trough. The listing does gives KKR ready access to the public markets. That could have enabled CAA to form a financial alliance that might have backed its action outside traditional Hollywood agenting. Where CAA will go next for this $200M cash infusion, huge considering that CAA’s revenues were around $300M before the financial crisis, or how it will fare if none or a much reduced amount is forthcoming, will be a subject of much speculation.
CAA insiders I spoke with don’t seem overly concerned. But CAA is self-financing its sports business, despite the fact it’s a notoriously expensive enterprise (because of the size of upfront investments in players that don’t pay off for many years). And the powerhouse sports agents which the agency has assembled in recent years (who are already not-so-quietly complaining about their compensation packages). And their planned expansion into sports production, video games, and other arenas. And their need to raise additional cash as a liquidity event for CAA partners.
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Hollywood agencies and management companies are impossible to value and therefore invest in. The risk is too high, the risk taking of the management is too low and their sense of self entitlement is way too high. As an out of town investor myself, i have looked at half a dozen opportunities and i haven’t been able to close a sensible deal. Agencies are best left to the agents who agent who run them. Law firms very rarely have investors and nor should talent agents. It is a great lifestyle business, but for an investor, not a scalable opportunity. I wish it was different, because having looked at some of “their” numbers, they could benefit enormously from outside financing.
Jake:
I would be interested in learning more about your investment interests in the sports space.
It seems that as much as agents and agencies want to expand and diversify (and, at times, cash out) there’s going to be a limit to these due to the personal nature of an agent’s business: representing clients. It’s human capital heavily dependent upon relationships in a clandestine and volatile industry that does not have a history of treating interlopers well. KKR is smart to back off, eventhough CAA is a very well-run company.
You’re wrong. Sources at KKR say they were very concerned about why the partners were so eager to get out of the business they’ve invested their lives in — far too eager to get out of their life’s work.
Let’s not kid ourselves. The investment in CAA isn’t coming because the agency has lost much of its cache. Many of the TV writers I know that used to have jobs but are currently not working are agented by CAA. If you look at the agency’s list of talent, there are a lot of has been former stars, actors and actresses who had series ten plus years ago and haven’t worked since. CAA is the TV Land of agencies.
And… OMG! AWESOME! You’re under 35, right?! Ya-know…
When the CAA insiders say they are not concerned about not getting the 200 million cash infusion..it just makes me laugh..You did NOT get 200 million Richie Lovett….DocHollywood Bryan Lourd..et al…They are desperate for the cash and this was their chance…The answer my friend is blowin in the wind…Ari emanuel Rick rosen are even more upset..they wan out and they thought their big paycheck was also coming….
FINALLY someone on Wall Street has the common sense to look past the glitz and glamour and realize that Hollywood in general and an agency in particular is a horribly risky investment!
What happens when Tom Cruise jumps on a sofa on Oprah? Whoops! That $20M/picture asset just plunged in value for no objective reason.
What happens when Cameron Diaz ages past 35? Whoops! That $15M/picture asset just plunged in value for no objective reason.
What happens when Megan Fox shoots off that perfectly-pouty little mouth of hers during an interview and insults the wrong director? Whoops! That asset just plunged in value for no objective reason.
What happens when Mel Gibson gets illegally recorded being…well, strange but kind of funny? Whoops! That asset just plunged in value for no objective reason.
Hollywood = risky, risky, risky investment. Why in the world would anyone in his right mind take the plunge??!
Don’t cry for me Argentina or CAA. Look for a major downsizing 2nd half of 2010. The nuclear winter in film production and scripted TV leaves this agency with unbalanced executive payments Vs revenue in. Too late for them to diversify revenue streams, besides would you really want them as your producers? Look for CAA to acquire a top rung management company as part of this diversificaction.
CAA Too big, too slow, too late.
The death of every institution … is
over extension.
The death of America … is
over(t) extension.
So what’s next, flirt again with Omnicom?
BTW, what happened to their talk with TPG?
That sucking sound is the death-rattle after the life support was turned off…