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Robot Chicken creators Seth Green and Matthew Senreich have teamed with Ford Motor Co. and Sprint Nextel for ControlTV, an interactive reality show. The series, which will follow six weeks in the life of a guy in his twenties, enables the audience to vote, in real time, on every aspect of his life—from what he wears and eats, to where he works, to who he dates. Given the partners, there obviously will be product placement: the guy will drive a 2011 Ford Fiesta, and Sprint’s new HTC EVO 4G phone will also be featured. Creators Green and Senreich will exec produce with former Dimension Films president Richard Saperstein, The Bachelor director Ken Fuchs, commercial director Stephen Kessler and interactive technology expert Craig Ullman. The show will also be executive produced and distributed by video network DBG. Production will begin in Los Angeles this fall.
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How ingenious. Selling out to Corporate America while letting your lowbrow audience write your show for you. Wish I’d thought of it.
Didn’t FX do this years ago with ToddTV? It was pretty dumb then..but Seth seems smart so maybe this time it’ll be interesting at least.
Whatever Seth does is funny. I don’t know him nor have I met him, but I think Robot Chicken is hysterical and his work on Family Guy is great.
I think this is a cool idea. For the one cynic above, I don’t know what his problem is.
Great new innovative business model. If you haven’t yet heard of FIESTA BO, YouTube it now.
Why is making a deal with a corporation selling out? Money doesn’t magically appear, you have to sell something that people want. Selling is a GOOD thing!
Relax, its only a show.. sell out? I dont think so, he is an actor to make money, so whats the problem.? If you dont like , dont watch, simple.
don’t think it’s a new low – it’s the new model. you stick with convention and you will surely get blindsided. nothing wrong w/ this idea.
This isn’t the worst idea I’ve ever heard of and these sponsors aren’t monsters. What’s wrong with driving a car made by Ford and using a phone by Sprint ? You can’t expect Matt and Seth to fund the project themselves. Who do you think they are.. Oprah Winfrey and Tyler Perry ?
Nice job dad (Richard Saperstein)!