Ray Richmond is contributing to Deadline’s TCA coverage.

At TCA this morning, TLC trotted out the Utah family of its new reality series Sister Wives, the network’s 7-part look at real-life polygamy that premieres in September. The media met advertising exec Kody Brown and his three wives — Meri, Janelle and Christine, who all call themselves “Fundamentalist Mormons” and combined have 13 children and evidently a life comprised of nonstop fun to hear them tell it. It quickly came out that Brown is legally married to only one of the women to prevent imprisonment and keep the prejudice of an unaccepting society at bay. The term used by all is “plural family,” and Kody explained, “We’re doing this now because we feel this is a story hat needs to be told.” Insisted Janelle: ”Because people will understand better how this is a life we’ve all chosen and are an extremely functional family.” Producers must be thrilled that a 4th wife will soon join the family, perhaps to create potential conflict within the polygamist dynamic for the cameras.

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