Overseas income will continue to rise, according to consultants Screen Digest. The US share of box office will fall to 30% by 2014. America accounted for 33% of global box office revenue in 2009, down from 40% a decade ago. The US Losing Global Box Office Share report says Japan is the second biggest single market, accounting for 7.5% of box office. And France is the third most important, rising to 5.9% last year (5.3% in 1999). Russia has been the fastest growing territory over the past 10 years: its contribution grew by 2,625%. After Russia come Romania (423.3%), China (347%), Columbia (255%) and Slovakia (255%).

IOW, the studios will continue to churn out megabudget action, as well as genre thrillers, and horror, because they think this stuff travels better overseas. Adults who want thoughtful drama will continue to skip the gigaplex, and stay home and watch AMC, HBO, and Showtime.
Yep, nothing says “thoughtful drama” like vampire porn (“True Blood”) and suburban porn (“Hung”).
I’ll spend my $180 per year (12 * monthly HBO charge) on Netflix and program *myself*.
(HBO’s paid army of PR hacks/internet trolls…engage)
Of course overseas income is increasing. One way or the other the business must become more diverse and inclusive or it will lose prominence and eventually relevance. A reliance on new markets demand it. Look at Bollywood and the success of Slum Dog. The potential of foreign markets are evident.
Not dismissing the success of Slumdog, but you can’t predict when a project will break out like that. Any producer with an indie-financed project with the hopes that it will be the next Slumdog has a pipe dream.
More crap =/= more diverse.
Lets make some more movies about NFL football players and Thanksgiving Dinners!
FYI, It’s Colombia.
Not that it would make much difference but I wonder if this report has calculated some kind of margin of error? I know many countries, particularly third-world, aren’t the best at reporting numbers, which may skew the results of this report.
In 2009, the films of the six major studios generated box office of approximately $8.9 billion in the US and Canada, while taking in $11.7 billion overseas. That is a worldwide box office of $20.6 billion for the majors, of which 43.2% came from the US and Canada. You can estimate that 40% (at least) came from the US alone.
If 1) you add in the box office generated by independent films and the films of the non-major distributors to the US/Canada box office total, and 2) you add in the box office generated by US independent films and foreign film productions to the overseas box office total, the figures for 2009 change. The US/Canadian box office jumps to $10.6 billion while overseas box office hits approximately $18.2 billion. That is a worldwide box office for all films of $28.8 billion, of which 36.8% comes from the US and Canada (perhaps 34% to 35% is from the US alone).
It should be noted that Slumdog was not made by Bollywood.
Slumdog was a Hollywood take on Bollywood, even if an indie one. lets get that straight. Bollywood today would never make a film on poverty and adopt such uncompromising stances. It – and its Oscars – was no crossover, just Hollywood rewarding itself on having a ‘heart’.
Let’s get it straight that Slumdog is a *British* movie, actually. It could only be described as “Hollywood” in its western-friendly conventions of storytelling.
Are you kidding.. Bollywood has been having one of its worst years in recent memory. They are increasingly depending on Foreign revenues. BTW… Slumdog is not a bollywood movie.
Forgot to mention.. the real reason for reduced income from US could be the currency values across the world. The dollar has been taking quite a beating these days.
+ Local-market content is taking a larger share of many local markets, eating away at U.S. global revenue, especially on non-studio pics.
This is a trail of common sense. US population circa 300m and high disposable income, Europe over 300m increasing disposable income. The world population heading to 7bn less USA and Europe is a massive potential market. India and China have each middle classes of 250mm.
Hollywood may need to tailor product to market tastes and certainly improve the adaptation of the quality of its existing products in existing markets. I am a foreign language version producer and take Hollywood movies into many different languages and cultures. I see great work in doing this and also very disappointing stuff too. The latter does not help this business.