That’s according to investment bank Nomura, which has compared the average $780 yearly cost of being a Sky customer to what people spend on other things. The average British family also spends as much on Sky as it does on smokes and booze. No wonder that everything the Murdochs say or do is of such interest. I wonder if Sky customers think of their monthly pay-TV subscription as just another vice.
By TIM ADLER in London | Saturday, 11 September 2010 10:55 UKTags: Nomura Sky, Rupert Murdoch Sky TV, Sky, UK Pay TV
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