
Maybe it doesn’t matter who sits in the Tonight Show chair after all. NBC’s The Tonight Show with Jay Leno posted a 1.0 rating among adults 18-49 during premiere week, matching the performance of The Tonight Show with Conan O’Brien the same week last year. (In total viewers, the older-skewing Leno was up 58%). It was a close race among Leno, CBS’ Late Show with David Letterman and Nightline last week. Leno won in both total viewers (3.79 million vs. 3.78 million for Letterman) and adults 18-49, where he was tied with Nightline at a 1.0 rating, followed by Letterman with a 0.9. In actual 18-49 viewers, Letterman was virtually tied with Nightline (1.24 million vs. 1.25 million), while Leno drew 1.33 million. Letterman was down year-to-year in both total viewers (24%) and 18-49 (25%). Last year, Letterman’s average was boosted by an appearance by President Barack Obama, while this year his premiere week guest lineup featured former president Bill Clinton and actor Joaquin Phoenix.
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Letterman won the 25-54 rating. Those have to be record-low premiere week numbers for Jay. It wasn’t long ago when he’d get a 1.6 or 1.7 in the 18-49.
I’d like to see a report on the profit margins for the 2 talk shows. Since their ratings are way down from the glory days, and they’re expensive to produce, are they making money? I don’t see how…
I wasn’t able to find it online, but I think I saw an article in the past year or two that said Letterman remains one of CBS’s most profitable franchises ($250 million/year or so – probably because Letterman is a huge draw internationally.) If I’m not mistaken, the Late Show is also more profitable than Leno is for NBC, despite getting lower ratings for 15 years.
Out of curiosity, what are the numbers for CHELSEA LATELY? That is the only late-night show I watch lately since it is actually FUNNY.