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Just as the TV Academy is facing tough negotiations with the TV networks for a new Primetime Emmy Awards deal, the Paley Center for Media is officially throwing its hat into the ring with an announcement today that it has scheduled its first awards show for May 2012 in New York City. There are no network partners yet.
The announcement came after the center formed a television awards planning committee in March headed by Steve Mosko, president of Sony Pictures Television, Tony Vinciquerra, chairman and CEO of the Fox Networks Group, and Dick Lippin, chairman and chief executive of the Lippin Group, the PR firm that represented the TV Academy and handled the Primetime Emmys for 12 years until parting ways at the end of last year. Meanwhile, Mosko and Vinciquerra have held high-level positions within the TV Academy and its foundation.
The May date in New York was selected to coincide with the upfront presentations, Vinciquerra said. “The networks, advertisers and much of the top talent will already be in New York at that time and this venue should make it easier for top talent and industry leaders to participate in the show.” The awards show will also be merged with Paley Center’s annual New York gala fundraising beginning next year. The Paley Center said it may introduce one or more of its new awards at this year’s gala.
According to Mosko, “we have already received considerable interest from television networks and advertisers, and now that we have announced the time and location of our first show we will begin right away to translate this interest into substantive discussions.”
Because he oversees Fox and FX among other networks, Vinciquerra will be involved in the overall planning of the event but has recused himself from any negotiations pertaining to the telecast.
As for the concept for the awards, it will “engage the public in the selection process, celebrate video programming across platforms, and attract a broad and diverse viewing audience to a televised event,” according to the Paley Center.
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WE do not need another award show. The Emmy Awards, Golden Globes, SAG, & WGA are plenty enough. There is too much. The awards shows mean nothing now. The public gets tired of seeing the same faces on the award shows. Later we see the same faces on Magazines and tv talks shows. Enough. I say get rid of a few award shows or stop broadcasting them. Come-on we all know the people choice awards are stupid. The winners are the people whose movies made the most money or TV show has the most viewers. PLUS THE WINNERS ALREADY KNOW THEY WON THAT IS WHY THEY SHOW UP!
Agreed!!!
My gawd do I agree with this. Aye.
I’ll embrace this new award show if it decides to nominate and award actors and shows that go unrecognized by the other major award shows. If they continue the tradition of awarding the same people as the other shows do, it is totally worthless.
I for one will welcome any alternative to the Emmys. After watching Mad Men and 30 Rock take the prizes year after excruciating year like they are the only good shows on tv, it’s time to breath fresh life in. The movies have more than one awards show, why not TV?
I’m all for a new awards show. I just hope it’s more exciting and has a faster pace than many of its older brethren.
This event adds nothing new to the Television landscape. The audience is satiated with awards shows and this will just further fragment the arena of special programs.
I hope they separate cable shows from network shows so that they no longer have to compete. They are made under dramatically different constraints and are arguably completely different formats (number of episodes in a season, amount of time to shoot, presence or absence of commercial breaks, etc.).
and the award-show-award for best award show goes to …
While separating cable & broadcast programs might help, the most important change would be that once an actor wins for a part or a show wins, no more nominations!
It’s thoroughly absurd when the same actors & shows win year after year.
Oscar!
great…
This would work nicely if they award actual good television. No categories for reality. No awards for pathetic attempts at tv just to get a paycheck. Two and a Half Men and almost anything on CBS in the last 10 years are good examples.
I welcome competition in award shows. Maybe Paley awards will recognize diversity and be broad ranged in their choices. The Emmys tend to see what is popular to certain age demos and groupings and not necessarily quality either. We will see what happens.