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UPDATED WITH FINAL NUMBERS: Here we are in the oh-so-important week 2 of the season. On the first night, it was great news for ABC, pretty good news for CBS, and not so good news for NBC and Fox.
NBC’s flagship drama The Event (2.9/7 in adults 18-49, 9 million viewers overall) was down 19% from its promising premiere last week. The number will go up – NBC points out that the supernatural thriller was the most time-shifted series on the first 3 nights of last week. Still, a worrisome sign for the serialized series. Also down, 9%, was NBC’s new 10 PM drama Chase (2.1/5), which finished third in the hour. At 8 PM, Chuck (2.0/5) was flat, the only NBC series to not post a week-to-week drop.
Lone Star creator’s Kyle Killen prayers for a miracle ratings rebound in Week 2 were not answered. The soap (1.0/3) fell 23% from its disastrous premiere rating and tied the CW for fourth place in the 9 PM hour. What’s worse, the numbers fell precipitously from the first to the second half-hour, by almost 50%. There is no chance the series would continue at these levels. House (3.8/10) was down 10% from its disappointing season premiere and is now running neck-and-neck with CBS’ comedies for second place behind ABC in the 8 PM hour.
Dancing with the Stars featuring Sarah Palin cheering for her daughter, drew a 4.8/8, down a modest 6% from last week’s premiere. Castle (3.2/8) is runnig 19% higher from last week but will likely go down in the finals because of a Dance overrun and ABC’s preemption in Milwaukee for the NFL game. ABC won the night in both adults 18-49 (3.7/10) and total viewers (11.1 million).
CBS’ comedies held well, with freshman Mike and Molly (3.7/9) posting the biggest week-to-week decline, a very modest 5%. How I Met Your Mother (3.9/11) was actually up 8% and beat Fox’s House in the 8-8:30 PM slot. Rules of Engagement (3.2/8) at 8:30 PM was also slightly up, by 3%, while Two and a Half Men (4.8/12) was virtually flat, down 2%. Hawaii Five-0 (3.6/10) was down 8% but still won the 10 PM hour in all categories.
TV Editor Nellie Andreeva - tip her here.
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Any old promo pimp can sell Coke.
It’s when you have to sell Caffeine Free Diet Cherry Coke with Lime that you actually need to know how to do your job.
With a sense of nuance, a sense of who the audience could be for a show.
Best reviewed pilot of the season. Worse numbers than Dollhouse.
Marketing FAIL.
I’d agree with you, if it weren’t for that 50% drop in the 2nd half hour… that tells me the audience just doesn’t have an appetite for “Caffeine Free Diet Cherry Coke with Lime.” But yes, the marketing did fail in getting people to sample it in the first place.
Agreed.
The thing about Jeff Zucker is that he has been making bad decisions, but just maybe he was right about canning Kevin Reilly when he did so. He simply fouled up the hiring of David Sliverman.
If Kevin Reilly developed the best reviewed pilot of the season, who messed up the marketing? Jeff Zucker has been out of the equation for months, and, uh, worked for a whole different company.
Look, it’s a tough biz. If you have brittle bones, better get out before you break your leg.
Who the hell is David Silverman?
It was David Sliverman…and who the hell is that?
Don’t you go picking on Dollhouse. But I agree.
THE EVENT was painful.
I’m all for a well told sci-fi series, but this thing has THE 4400 and LOST stamped all over it.
And the unnecessary time cuts to create the appearance of cohesion is ball-less storytelling. Next.
I’m sorry but the show sucks. It’s poorly written and not well executed. You can see the pain all the actors are going through with their crooked dialogue. NBC needs to start hiring better writers. The Event is pure trap.
LONE STAR’s second episode was great. I was scared for the lead pretty much from beginning to the end. Not easy to set up such strong conflict. When I look at the nice first episode and the bummer episode of TERRIERS or how bloody uneven THE BIG C is, I’m even more impressed with two satisfying episodes.
While you constantly tell us how Lone Star tanks, now THE EVENT’s numbers are sure to go up? Why? I was surprised there wasn’t a steeper drop.
I’d like to know how our beloved HOUSE does internationally.
should read “bummer second epi” re Terriers
I have found Big C has really settled in and I am greatly enjoying it. So much better on every level than what we are getting on network this season.
I thought it had, too, but then epi before last was horrible. Last episode was quite good again (could have done w/out the “unit” convo, though, and Gabi’s chars observations), especially loved the development of her affair and what her old neighbor did. Made sense. I’m waiting for it to settle…. still hoping…. for less of those “funny” scenes, I guess.
Challenging Monday Night Football head-to-head with a serialized drama is stupid. Besides being strong general competition, it’s unbeatable specific competition in at least a couple given (generally large) markets every week.
The Event was supposed to fill the action/suspense opening left by 24… which isn’t an opening yet because 24 ran on Mondays in the spring — AFTER football season. Oops.
I can’t believe anyone watches Dancing With the Stars. I can’t understand how. I watched Ep. 1 this season, and it felt like I was receiving electric shock therapy under heavy sedation. I was nearly comatose by the end, exhausted from boredom, with deeply submerged senses of restlessness and disgust. I know it says more about my detachment from pop culture than anything else. But I still can’t understand it.
Pushing Daisies was also the best reviewed pilot of ithe season, but never found an audience. I love when the nets try more challenging work (Mike and Molly is an embarrassment for anyone who works in TV) but the shows still have to do some numbers. It’s the sword we all live under.
The cancellation drums are beating….
If they had only cast Bill Pullman as Lone Star, this show would be a SMASH, baby!
Hawaii Five O is quite possible the worst show I’ve ever seen! People are actually getting paid to produce this drivel! Shame, shame!
…I love speaking with Tv Execs and they blame other TV execs for making such crappy TV pilots or should I say giving them the green-light. The problem is everyone is hiring their friends and their sons college roomate or their daughters big-titted friend with the rough knees to run the show–that some TV exec eventually marries…These people have no experience what-so-ever and are basically talentless. God forbid anyone to take a chance on real industry people with real experience that did this over and over and over and can do what they do best in their sleep(they are out there wanting production jobs)…age discrimination perhaps..jealousy–perhaps, as the more experienced guy will make the less experienced guy look like, well actually what he really is—a no talent! The bottom line here is that the TV Pilots are crap this year… Lonestar won’t make it, not because of these “insidious posts” but because someone out there just doesn’t want this show to fly when in fact it is much more interesting than, The Undercovers, Mike & Molly, Raising Hope, Chase–and well 2nd episode of The Event was eventless and getting on my nerves. Thank goodness for the shows on HBO and Showtime–you are my heroes in television! Then again the mentality of today —who’s running Hollywood…small-minded individuals who want to make reality shows because it’s easy money—easy lay–easy all around!
NBC-CBS and ABC — you all suck!
Not true!! Hawaii 5-O rocks!!!
“Lone Star” has good plotting and serviceable actors. I get the concept and did worry that dude was gonna get busted. In the Internet age, I wonder how can you stay in high-falutin business or any social circle and not have your picture out there. Anybody can call the FBI or BBB but this stuff does happen in low-profile real life (like on the forensic crime show “Who the %$#@ Did I Marry?”).
The show’s just underdeveloped. Not one person actually seems like they’re from Texas, Midland or otherwise. The dialect and attitudes are different there. The locals are pretty Evangelical, into gendered chivalry & macho, also smoke and have alcohol and weight problems. And where are the Black and Mexican people? C’mon, it’s the South. The show seems firmly placed in all-White fantasyland Generica and the cast seems like a buncha suburban college kids who haven’t bothered trying to make their characterizations specific. No gravitas, insights or surprises in the writing or portrayals. But I do like the Evil Grifter Pappy, the sister of the Midland wife and I wish Jon Voight had more business to do. Voight could be badass. Though I’m sure the relationships work on paper they are anemic, missing heat & realism. Boo on all the exposition-y dialogue. (Rich wife pronounces she lost her dignity at the police station, Evil Dad don’t like no dang office job … duh – we know, we were watching.) As a nighttime soap, where’s the glamour, aspiration, bitchiness and upscale wealth-porn of horses, ballgowns, facelifts, implants, wigs, drugs, illicit sex and huge estates and hot cars and hotness? This is a major oversight. Who is the bigamy-but-I’m-really-in-love-with-both-women schtick supposed to work for? Not women. So corny. There’s no reason why the main dude loves or is loved by either nice, boring, non-specific, cute lady. The scripts just said so. And scheme-ass dudes wanna see a scheme-ass dude who isn’t wishy-washy about it. Greed from the inside out, revenge, ambition unbridled. Wind farm is a different guy and the main character just doesn’t make sense. Complicated & contradictory ain’t the same as a complex character we feel like we know.I wanted it to be “Dallas” but it’s not even as dramatic as “The Young & the Restless” (which is kicking ass with Sean Young and Eric Roberts).
What a waste. Try getting fans of the genre to work on these shows — not out-of-touch, ennui-ed sausage-makers who have nothing to say as storytellers beyond signing their deals. Particularly to the typical audience for this genre in modern, diverse times.
Is it Jersey’s Show better than Lone Star? ……. yet, They are still on the air.
I think Lone Star it is a good show. It has a clean language, no sex. It was a perfect show to relax in the evening.
So when you are counter-programming against Monday Night Football, why would you put a story on about two stupid woman getting played by a doufas? Just wondering.
Hawaii Five O is actually not that bad. It got good action, great location, pretty good actors. Scott Caan ,I think, is so much better in this then Entourage.
Dancing with the Star still gets big ratings—HOW!!!
Its one step away from Rock of Love.
NBC really is doomed this season. Sunday Night Football and Chuck is all they got. When the Office is broken up, its all over.
NBC should replace their entire Monday line up with either female skewing shows or some sort of reality. You simply cannot compete with Monday Night Football. Stop chasing guys on a Monday, CBS can do it.
Oh, and the Event sold to like 200 countries? Good luck telling them you are probably cancelling after 13 episodes.
Hawaii 5-0 will find it’s pacing. First two episodes were a little forced. Hopefully, they’ll relax a bit and allow the cast to find their footing and it will be fine. Casting was excellent on this show. Everyone needs to trust what they put together.
Speaking of NBC, how is “Outsourced” doing?
Will it be the next must-see TV?
if you cant watch dancing with the stars and at least understand the fun aspect of the show, well you shouldn’t bother commenting about tv… i watch the show and am entertained….tough times we live in and this is pure happy entertainment wrapped up in a pretty package… the show moves along briskly and is simple escapism… watch some busby bekeley movies from the 30′s (depression times) and you would probably say they would have put you to sleep too… perhaps you have a wonderful live, but i was just laid off after 23 years and it is fun to watch some people clearly enjoying themselves while making me smile at their fun antics…and clearly if you look at the numbers, i am with the majority…try to watch something for the fun of it, not to sit there and think how horrible, i am so above all this and guess what, you might enjoy it.
The DVR numbers on The Event pilot lifted it’s rating from a 3.7 average to a 4.4 share. That is significant and translates to 14-15 million people. That means NBC has a huge hit on it’s hands because the numbers do not lie. Want more numbers? The Event just about doubled it lead-in Chuck (6mil to 11.2 mil plus another 3-4mil DVR”s on the pilot) . It also gained viewers in the second half hour both weeks. It’s up against mind numbing Two and Half Men and DWTS and it is still getting big numbers. And, The Event was sold to 200 territories, not countries. It’s all good news for NBC.
Nikki – you and the Hater’s Club are skewing these numbers incorrectly and with an alarming bias against a successful, fresh, ground breaking show. Even if it’s not your cup of tea, Nikki, perhaps you should try to report all the numbers – even the ones that don’t make your Sour Grapes Gang feel vindicated. Pathetic. You are better than this.
The event isn’t very good at all. I think their numbers will drop sharply next week.
Outsourced was funny, but I am not sure how long before it will get old.
NBC has two shows that are better than average right now. Chuck and the funniest show on TV, Community.
aliens? such a turn off. Been there, done that. See ya event.
Nbc execs are stupid for picking up the event with aliens given v’s ratings. They deserve to fail and comcast should fire all their execs. Just because you went to cornell doesnt mean you know how to work on a show.
The incredible naivte on display with all of these horrible comments as regards NBC and The Event just shows WHY these people are, 1) not really in the business, and 2) if they ever where it’s no wonder they are no longer. The Event is a global show and it has to appeal to an international audience, which, it is doing A I TYPE – not just a bunch of fired or never hired priggish bozos who have nothing better to do than to worship at the alter of Miss Nikki. What a joke. This is why all your unions are so weak and easily bulldozed – y’all don’t have a clue how the business works