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Last night’s season premiere of Sunday Night Football logged the best ratings ever for the NBC sports franchise. The Cowboys/Redskins face-off posted a 16.6 overnight rating/26 share, the best overnight for any Week 1 primetime NFL game in 13 years. On Thursday, NBC’s coverage of the NFL’s kick-off game landed the best overnight ratings for an opener in 13 years and the largest audience for a kick-off game in 14 years. Airing against football, part two of the three-night Big Brother 12 finale (2.1/5 in 18-49) on CBS was down 13% from last Sunday and posted the show’s lowest rating on any night this summer. ABC’s The Gates (0.7/2) matched its lowest rating ever. There were two big events on cable last night, the season finale of HBO’s True Blood and the Video Music Awards on MTV. I will post ratings information on both as soon as it is available.
TV Editor Nellie Andreeva - tip her here.
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It’s because everyone is broke and staying home.
No, its because the NFL is the biggest and best sport in the United States, with continual growth and popularity.
did anyone watch the mtv awards?
Big Brother’s ratings were down because it was a recap episode with hardly any new footage.
Big Brother’s ratings were down because it was Big Brother. C’mon, so-called unscripted television rose in popularity in the wake of the writers’ strike in ’07 because of the low production costs and absence of union contracts, not because of audience demand. Now the audience is over saturated, and every episode plays like a recap with or without new footage because every episode draws on the same tired od formula: put a bunch of assholes in close proximity to one another and watch them improv for the cameras. With football, at least we’re getting unscripted television.