
One note on last night before we run the numbers: I found the contrast between 8 PM and 10 PM pretty astonishing. 51.1 million viewers showed up to watch broadcast TV at 8 PM, with all series in the hour drawing decent-to-outstanding numbers. At 10 PM, the total broadcast audience dropped in half, to 26.9 million. In adults 18-49, the decline was even more dramatic, from 16.2 combined rating at 8 PM to a 6.7 at 10 PM when no series came nowhere near a 3 demo rating. Yes, the Wednesday 8 PM hour is becoming a big hour of TV viewing with a lot of solid choices and yes, there is a lot of DVR viewing at 10 PM but still, losing half of the broadcast TV audience from 8-10 PM is a little disconcerting.
No Week 2 slump for Glee. The red-hot sophomore Fox dramedy drew a 5.8 rating/16 share in adults 18-49, 13.3 million viewers overall) with its Britney Spears-themed episode last night, up 4% from its season premiere and an all-time high. It also boosted the network’s new half-hour comedy Raising Hope (3.2/9), up 3% from last week’s premiere. The Greg Garcia sitcom is emerging as Fox’s best hope for a new fall series that could have legs, with Lone Star already gone and new comedy Running Wilde stumbling. In its second airing last night behind Hope, Running Wilde (2.1/5) fell down 13% from its unimpressive premiere and down 34% from its lead-in. BTW, the Fox research team dug up this factoid on Glee: it is the first show in 17 years to grow in Week 2 after finishing as the highest-rated entertainment program in premiere week. The last series to do that? Seinfeld in the fall of 1993. Fox won the night in adults 18-49 (4.2/12)
Launching in one of the most brutal time periods this fall, ABC’s new superhero family drama No Ordinary Family (3.1/9, 10.5 million viewers) became the highest-rated new series premiere on ABC this fall by a large margin. It finished third in the hour behind Glee and CBS’ NCIS and improved the demo performance of Shark Tank in the hour last fall by more than 100%. It was down 40% from the premiere of V in the same time slot last November, but, under the circumstances, it was an impressivle start for No Ordinary Family. At 9 PM, the Dancing with the Stars results show (3.7/10, 17.1 million) was down 16% from last week. New cop drama Detroit 1-8-7 (2.2/6, 9.2 million) was down a modest 4% from its premiere.
CBS’ veteran NCIS (4.0/11, 18.7 million viewers) proved once again that it is impervious to competition, keeping even with last week’s season premiere. Its spinoff NCIS: LA (3.7/10, 16.4 million) was up 9% from its two-hour season opener last week. The second season premiere of the network’s much-lauded drama The Good Wife (2.5/7, 12.9 million) was down 19% from the show’s debut last fall but still won the hour in total viewers and adults 18-49. CBS also won the night in total viewers (16 million).
NBC’s venerable reality series The Biggest Loser (2.7/7, 7.1 million) continues to struggle against the new Tuesday competition, down 7% from last week’s low season premiere. At 10 PM, Parenthood (2.0/6, 4.8 million) slid for a third consecutive week, down 20% from last week and posting its lowest-rated original ever.
TV Editor Nellie Andreeva - tip her here.


Everything Britney Spears touches turns to ratings gold..
Well that is very good news all around with the exception of, yes you guessed it right, NBC. Obviously the idea to launch new shows behind the season finale of America’s Got Talent didnt work, see Parenthood and Outlaw, but it must be very frustrating to NBC brass to see one of the most reliable shows TBL, come tumbling against better competition.
And what about Parenthood? As if the rest of the nights didn’t need a complete makeover, now Tuesday needs to be sorted out as well. Maybe 2 hours of TBL is becoming too much.
Two Hours of The Biggest Loser has always been one too many—NBC had an opportunity a couple seasons back to put a sitcom on Tuesday nights—it could’ve easily moved My Name Is Earl back to Tuesdays after ratings slipped a bit in the lead-off spot on Thursday nights in what ended up being its last year or so. (Not nearly as much competition on Tuesdays then–aside from NCIS and the American Idol steamroller in the spring–but still) NBC had the op to take a reasonably performing show with a built in audience and try it on Tuesdays–but they didn’t want to take a chance which is sad because a good decade ago–they had a very solid comedy lineup (throughout the 90′s NBC always had comedies on Tuesday nights–hell in 2003–they even had a surprisingly decent performer in Whoopi Goldberg’s sitcom when it aired on Tuesday nights at
I don’t know why the loss of Fraiser (and the terrible performance of that Father of The Pride show) has scared them from putting anything on Tuesdays (with the exception of the always reliable Scrubs in 05 and 06)in the years since–but its clearly time for them to try SOMETHING on the night again. Unfortunately for them whatever they put on at 8 will be swallowed whole by Glee (and now possibly No Ordinary Family) but at least FOX has shown that you can still program decent sitcoms at the second hour of primetime and still do all right. (if there’s one network that could use the help on Tuesdays tho it would seem to be THE CW–it would appear as if all their viewers seemed to have migrated to Glee–and next fall when they’re more than likely gonna have to start from scratch again–they’re gonna need some luck in that first hour of primetime slot.)
This is surpringly good news btw—but i can’t help but think that No Ordinary Family’s ratings may have been goosed by people who thought Dancing With The Stars was on an hour ealier the way it was the night before and last week as well. (My mother for example ended up turning it on at 8 and ended up staying for No Ordinary Family mostly because she was curious what Michael Chickless would be doing in the show.)
“Everything Britney Spears touches turns to ratings gold..”
Except of course “Britney and Kevin: Chaotic” which had low numbers even for UPN. Your claim is not true.
if it means anything (not that it does)
I’ve been really enjoying Running Wilde—i know it prob doesn’t have a shot in hell at going past the 13 ep order (or even if all 13 of those will even air i guess)
how much of a loss of viewers from Raising Hope does it have to get in order to be yanked from the air (presumably for reruns of Hope–or Til Death if there are still episodes of that on the air—just kidding i know there’s no way in hell til death ever sees the light of fox again.)
I saw a bunch of ads for ‘Running Wilde’ but not a single one mentioned that it was from the creator of ‘Arrested Development.’ How inept is Fox’s marketing team?
I’m guessing Sons of Anarchy at 10pm on FX has a lot to do with the 18-49 crowd switching off the Networks.
Not really. Last week SoA got 3.48 million viewers, compared to Monday Night Raw (Wrestling) 3.9 million viewers and MNF this Monday pulling 17.5 million viewers.
FX gets buzz, but not many actual viewers, not even in the 18-49 demo.
FWIW, I did the same exercise Nellie did, for Thurs Sep 23, 2010. You get the same “drop-off effect” where 9 PM is bigger than 8 pm, and lots of people just drop off broadcast TV at 10. Cable is up a bit slightly at that hour, though likely complicated by us folks with Direct TV getting the stuff even with the Pacific Coast feed at Eastern Time Zone hours.
I don’t think it’s cable. Its just folks not finding much stuff to watch at 10 pm. [Various sites have fast overnights, including this one, you can add up broadcast per hour, cable per hour yourself, cable audiences just are not that big. It shocked me how small they were, even in aggregate. Insight: people just stopped watching broadcast TV.]
Yeah, maybe like 4 million of them. What about the other 15+ million?
‘Glee’ is beginning to wear thin. Last night’s episode was too many Britney cover songs with a few tired plot points thrown in.
It’s still different from everything else. It’s just not compelling anymore.
they just changed the madonna songs to spears songs: lots of music and no plot.
There’s never been any plot on Glee. It’s a bunch of music videos strung together by a very thin, badly written plotline. The gold on that show is the music and Jane Lynch, who by the way is simply playing all the characters she’s played in movies — 40-year-old Virgin and Role Models. God bless her, she’s great at it though.
There’s WAY too many great shows scheduled at 10pm. The Good Wife, Detroit187, Parenthood AND Sons of Anarchy. I’ll have to catch up on GW and Parenthood later because my DVR only handles 2 at a time. I’m glad Raising Hope is schedule during the lag at 9pm because it’s my favorite new non-cop new show.
the 10pm drop is very simple, actually… 10pm is generally the time that cable networks schedule their crown jewels
I find it interesting that 5 of the top 10 shows after premiere week were comedies (or shows with comedic tints).
Glee – FOX
Modern Family – ABC
Two & A Half Men – CBS
Big Bang Theory – CBS
The Office – NBC
The audience seems to be interested in more comedies. Hopefully, someone is reading the tea leaves.
I loved The Whole Truth and thought it was the smartest legal drama in years. The chemistry between Tierney and Morrow was fantastic; I hope their relationship develops. I have read the criticism about the numbers but that is the Network’s job. Is it not? The cast and writers have put an excellent product out there and now ABC needs to do their part and market the show.
No Ordinary Family:
Let me help you out here ABC. You have a good cast, but you have to break some of your usual bad habits. Anyone who has been on the receiving end of your network or studio notes will recognize your “addictions.”
1. You have Voice Over-itis. Stop giving that note. There were so many moments in NOF where you had the voice-over telling us what we were seeing on screen. It’s not story telling, it’s a device…. which can ruin story telling if it’s over used. You’ve become the voice-over network. Half your series could be radio shows at this point. Jesus, give it a rest.
2. See note #1.
FOX, let me throw you a bone as well.
Mitch Hurwitz is not a genius. He makes unrelatable shows about unrelatable people. The shows are wacky wacky wacky with no emotional centers. And no matter how much the critics like Arrested Development, the audience was AWOL. Thank God the Tennenbaums were there to hold it all together. What would TV be without them? A: Better
The writing is horrible. Please get it together. It’s terrible.
Glee is an overhyped gimmicky show I mean they may as well have called it the “Becoming: Britney Spears” episode. The problem is that Ryan Murphy is overloading the show with guest stars and musical guest tributes as opposed to forming an actual plotline and character development.
I have to agree with you. He’s basically stunt casting at this point. It takes away from improving the show.