
On the heels of its best series Emmy win, ABC’s comedy Modern Family hit all-time highs in its return for a second season. But also in the ABC column was the most disappointing premiere last night, that of new legal drama The Whole Truth (1.5/4 in adults 8-49, 4.9 million viewers). Another night of no breakout freshman shows ala Modern Family last year, with CBS’ 10 PM dramedy The Defenders (2.9/8, 12.1 million) and ABC’s 8:30 PM comedy Better with You (2.5/7, 8 million) showing some promise, while the debut of NBC’s Undercovers (2.0/6, 8.6 million) at 8 PM was pretty underwhelming.
But while the pecking order at 8 PM and 9 PM on Wednesdays seems to have been established, with CBS’ Survivor dominating the 8 PM hour and Modern Family shining at 9 PM with CBS’ Criminal Minds running solid second, the 10 PM period is still up for grabs. So the solid showing of Law & Order: SVU, which dominated the hour last night, is encouraging news for NBC that the new Law & Order: Los Angeles would also do well when it premieres there next week. Here is a network-by-network rundown:
Need more proof that no scripted series can launch successfully at 8 PM on the Big 4 these days? How about J.J. Abrams’ spy romp Undercovers opening to a 2.0 rating last night. That was down 13% from what the far more modestly budgeted pilot of network’s now-defunct medical drama Mercy did in the time slot last year. And Undercovers finished a distant 4th in the 8 PM hour among 18-49. Law & Order: SVU did OK in kicking off its 12th season with a two-hour premiere. The 9 PM episode (2.9/9) was up 16% from the show’s 9-10 PM premiere last year, while the 10 PM segment (3.2/9) dominated the rookie competition in the hour, proving one more time that the Law & Order series belong at 10 PM.
Just like its fellow 2009-10 standout and Emmy rival Glee did the night before, ABC’s Modern Family came back with a vengeance for its second season with a 5.0/14 in adults 18-49 and 12.6 million viewers, up 19% from its series premiere last fall and hitting series highs across the board. There was more good news for the network’s comedy block with another sophomore, The Middle (2.6/8) faring 24% better than the series premiere of Hank in the slot last year. It was also up 4% from The Middle‘s series premiere at 8:30 PM last year. The new addition to the block, Better with You (2.5/7) did OK, dipping only slightly from its lead-in. But it was a disappointing start for sophomore Cougar Town. After opening big on the strength of lead Courteney Cox’ star power last fall, the comedy was trending lower for most of the season. Last night, it opened with a 3.3/9, holding onto a so-so 66% of its Modern Family lead-in. The biggest problem is that Cougar Town hit that soft number with Jennifer Aniston as a guest star. It the sitcom world, it’s hard to go much bigger than reuniting Friends alums Aniston and Cox. As for Whole Truth (1.5/4), there is not much to say. The Jerry Bruckheimer-produced legal drama was down a whooping 50% from the premiere of Eastwick in the hour last year. We know where that ended.
Well, CBS’ Survivor (4.0/12 in 18-49, 12.5 million) is living up to its name, holding steady in its new Wednesday 8 PM time slot and crushing competition along the way. It was flat with last week’s premiere, and actually up a notch if compared to the debut’s fast national ratings. (Many CBS’ series tend to go up a .1 in the final ratings). At 9 PM, Criminal Minds (4.0/11), which was the subject of an off-season controversy over cast cuts, was down 9% from last season’s premiere but ran a solid second in the 9 PM hour. Ditto for Defenders, but it was down 28% from the season premiere of CSI: NY in the slot last year. (though the CSI: NY opener featured the resolution of a major plot cliffhanger.) CBS won the night in 18-49 (3.6/10) and total viewers (12.9 million)
Another solid opening for Fox’s Hell’s Kitchen (2.9/8), which was even with its summer premiere. While never in the lead, the two-hour Gordon Ramsay cooking show grew steadily throughout the night, sneaking past NBC and ABC to give Fox a second-place finish for the night in 18-49.
CW did OK weathering the primetime week storm last night as both of its series, veteran America’s Next Top Model (1.4/5 in adults 18-34) and freshman Hellcats (1.2/3) were flat from last week in the network’s target demo.
TV Editor Nellie Andreeva - tip her here.




WHOLE TRUTH seemed very mechanical in its format – back and forth between the two sides. Very contrived. Both leads did not spark but had labored scenes together. The “truth” twist at the end was good but who will invest the whole hour for that. Not returning to this one. DEFENDERS will do better.
I asked this yesterday.
3.5 (demo), 12 million.
Well, Undercovers got 2.0 and 8.6 million. Old skewing show. Next week is the test. I’m not optimistic.
“underwhelming?”
Given the tens of millions it took to bring a new JJ show to NBC I’d say that 2.0 is a DISASTER and someone, probably Angela, needs to he held accountable. Giving a series committment with a huge penalty is not something you do to get a miserable number like that. Instead we’ll watch this show bleed money all season and be cacelled in May to make room for JJ’s AfterMASH style spy dramedy. It’s like watching piles and piles of money burn in front of you. Isn’t this a lower number than Trauma got on its premiere?
Absolutely right – a DISASTER. Truckloads of money spent on Undercovers and this is how it performed. Why were they playing the death march of a little show like LONE STAR which received no promotion? And yet no one’s rushing to say Undercovers will be cancelled? I guess because it’s NBC and no one expects anything good on NBC anyhow. But Undercovers was pitiful, all things considered. And the lead actor – ugh. Back to acting school immediately!
BECAUSE, like questioning Obama, the leads are black so you are ipso facto a RACIST if you point out the mediocrity.
You win the “first to mention Obama on a board and a subject that has absolutely nothing to do with him” prize. Boo!!
(Can you all really still be this sore after almost 2 years? REALLY?)
Dude, they’re still sore over Social Security, and that was 75 years ago!!!
The networks buy from JJ and Bruckheimer to CTA. Those shows were tired and ill-formed re-treads of shows that no-one wants to watch. Come out of your bubbles networks. If you’re going to fail, fail swinging for the fences please.
WB TV will sell and support any crap by Jerry Bruckheimer, JJ, John Wells over MUCH better shows in their development. They have huge overall deals and the studio LOVES them.
But the studio isn’t stupid or are they?
JJ is beloved. He is talented and wonderful and Reims is a peach but the show is dull and the male lead is not a great actor and the female is totally underutilized as most women are on TV.
It needs more work conceptually.
Jonathan and Jerry aren’t above threats to get their stuff on and it’s all so ordinary.
By going to the same writers and producers the networks get more of the same. Audiences are smarter than that.
shocked that Hellcats is holding up against all the competition
pick it up already!
For some reason I’ve watched all 3 episodes. I enjoyed the first 2, but last night’s was sleep-inducing.
I see no reason not to pick it up since this is the CW and all, so standards can’t be too high
Yeah. As much as I wanted to love Undercovers, it was just ok. Boris Kodjoe, for as gorgeous as he is, is NOT an actor. And you can tell it on screen. He’s stiff, not natural, I can barely understand what he is saying… Everyone else was great. The black chick from England, the funny sidekick… But something like this needs to be on the shoulders of someone better than Boris. Sorry. That and the fact that it was Alias redone. Now, I loved Alias, but that show stood on the shoulders of a tiny little fireball who could handle it… Jennifer Garner.
I thought I was the only one who couldn’t understand what he was saying. I kept having to rewind and turn my volume up and down
Undercovers (JJ Abrams) and The Whole Truth (Bruckheimer) were heavily promoted by their respective networks and failed to attract any audience. The so-called “brand names” Bruckheimer and Abrams did not deliver. That’s the story here. It is also worth noting that Bruckheimer has never had a hit on any network beside CBS. And Bruckheimer’s two shows (Chase and The Whole Truth) are big, expensive failures for NBC and ABC this season.
Abrams last two directed pilots (Undercovers and the HBO pilot on cancer he directed that was never picked up that no one writes about) failed. Abrams alone does not deliver an an audience anymore than Bruckheimer’s name does and networks need to realize its the idea that is king — it is the idea that captures the imagination of an audience. Joe RegularGuy in Montana does not say “Oh, this is a JJ Abrams or Jerry Bruckheimer show, I need to TiVo this one for sure.”
As for Undercovers – it is still born. D.O.A. People didn’t come out despite the “from the mind who gave you everything good on television in history” NBC promotions and it would be a good idea for NBC promotions to stop promoting everything like a wrestling match. It doesn’t work.
I hope that Nellie – who has been a great addition to DH – will write a story about how all the BRAND NAMES paid big bucks and given huge pilot budgets failed to deliver this season because maybe the next time someone has a great idea that is not a brand name the networks will take a risk and buy it and maybe it will turn out to be a Desperate Housewives (which came from an unemployed tv writer living at his mom’s house) or CSI (which came from a baby writer who was a tram operator in Las Vegas).
Is it too much to expect network presidents to actually learn something from this pilot season??
The funny thing is, this new garbage was the best of a pathetic development crop. Just awful development. Futon Critic lampooned practically all of the shows that weren’t picked up. I am eager to see how Jamie Tarses’ stuff does midseason. Maybe she’s got some good stuff, then again, the Mr. Sunshine pilot was well, you know.
Not true Brick. There were great scripts at ABC and CBS that weren’t made. Too original. Didn’t have a MONSTER producer attached.
Forget what they shot look at what they bought. Start there.
ABC greenlit a TERRIBLE group of scripts and picked up the worst of the lot.
CBS had some terrific scripts ordered but Moonves makes ALL the decisions on what pilots get shot and he likes the same old same old.
The point that Desperate Housewives and CSI both came from unknown writers without producers is a REALLY IMPORTANT POINT.
That tram operator from Vegas created a show that ABC passed on and CBS took a chance on.
When was the last time anyone at these Networks took a chance?
Not since Brandon Tartikoff was running the show.
NBC took a huge chance… remember Leno at 10pm… weekly?
I agree, networks have to be willing to take risks. Risks on new writers and avoid certain writers (cough J.J. Abrams cough). NBC was desperate so they bought J.J. Abrams’ Undercovers aka ( Alias 2.0). It’s Alias but with a twist… a couple.
I didn’t bother watching TV until Modern Family came on, then the TV went off quickly afterwards. I prefer not to be disappointed so I prefer listening to music.
I respect NBC because they continue to take risks. But at some point, the people over there need to learn from their mistakes.
I’m sure Nellie, or any writer for that matter, would rather you not tell her what to write.
This poster wasn’t telling he what to write…he said he was hoping for an article. Chill out.
Is it just me or is Jim Belushi just plain creepy looking. He makes my skin crawl because he looks like some sort of serial rapist. And the talent in that family died quite a few decades ago.
Fringe is going be bigger than Undercovers.
I’m still new in this business, but can anyone tell me if ratings and viewer counts take into account DVR recordings? Can they tell how many people recorded Undercovers, for example, and watched it later?
Because I did….
Avi -
There are two ways you can go about this: you can research the Live + SD rating which adds all time-shifted viewing that occurs until 3AM the following morning that should appear the following day in “overnights” (which should be easily accessable if you have possession of WRAPS software.
Or-
Check into the Live + 7 – which is how we measure all time shifted viewing to the programs for the week – however Nielsen does not technically use this as currency, but is used to evaluate the overall viewing landscape – but that rating figure isn’t available until 15 days after the reporting figure ( note: however it was the introduction of this measurement that somehow saved Dollhouse’s ass after it’s struggling first season).
Hope that helps.
~
Coat
Action comedies haven’t fared well in theaters. They’re terrible. I watched Undercovers last night and wasn’t surprised to hear how horribly it did ratings wise. Had this been a slick supernatural series, it would have done well. Loved the lead actors but not the premise. YAWN.
Undercovers was terrible. In fact, it’s hard to believe it’s a JJ show at all. It feels like a USA show…from years ago. The leads have zero chemistry, the set-up is trite, and it’s neither funny nor exciting.
I’m glad it didn’t pull. It restores some faith in the TV watching audience at least recognizing when they’ve seen something before…and didn’t enjoy it that much first go-around, either.
I don’t think it’s too early to call the NBC fall season a complete disaster. You look at Undercovers, The Chase – terrible numbers. Apprentice – hit a series low. Ditto Biggest Loser. And The Event, which did OK numbers, was a unversal disappointment. I’m sure the numbers will tank there soon enough.
It’s a shame that Undercovers only got a 2.0 rating. Great chemistry between the actors and action from start to finish. The best action pilot I have seen in a while, the time just flew by. It’s inexplicable to me why the show didn’t do better. There wasn’t much competition to go up against and NBC spent a lot of money marketing this show.
I wonder how all the 10 PM shows will do in the next weeks. Due to DVR users catching up on the 8 and 9 PM shows, the 10 PM shows suffer in the overnight ratings.
Procedurals are a terrible fit for ABC (anyone remember The Evidence? Didn’t think so.) so I don’t know why they even bothered to try. And this is at least the third series in the last couple of years to focus exclusively on trials (The Jury, Law & Order: Trial by Jury) and none of them has been a hit. The fact that this show flopped isn’t a surprise in the slightest.
Aniston fails to deliver ratings? Listen up tabloids!
I didn’t even know she was on! Terrible promotion. who’s asleep at the wheel at ABC promotions?
Since when have tabloids cared about ratings and box office numbers? They focus on people like Paris HIlton and Lindsay Lohan who haven’t done anything successful in YEARS.
What. Aniston’s appearance was all OVER the press. There were reports, publicity shots and commercials. Still nothing! Time for her to reconsider acting altogether. Everyone hates Rachel.
Undercovers was DOA. I love JJ, but this wasn’t for me.
Glad to see Modern Family pulling in great numbers. It was my favorite comedy last season and last night’s episode didn’t deviate from that standard at all.
Yes, Jen Aniston is tedious, but the real problem with Cougartown is it just isn’t funny. They sold it on a hook that they quickly abandoned and now it’s a bunch of people in their late 30s who talk like their 15. Watching it after Modern Family is like going from New York to Newark.
I think it’s more like going from New York to a Newark grammer school. You are dead on. It’s simply not funny, they substitute quirky for character, adults behaving like their in junior high school. I love Corteney but I’m embarrassed for her.
Their. They’re. Two different words. Both of you, back to Newark Grammar School!
It’s true. Cougartown is an insult to Cougars AND Towns.
How can anyone be surprised with how badly Undercovers did? From the very first commercial I could not even believe they tried it to begin with? I hate the movie Mr. and Mrs. Smith so I did not really need to watch it week after week with second rate actors from lame ass TV shows that ended years ago.
UNDERCOVERS was MR. AND MRS. SMITH without the chemistry–which is bad enough when you have an over-plotted thriller, but fatal when you have virtually nothing else going on. What was at stake in this show? Why should we care about this couple’s catering biz or that annoying-ass sister? And why should we care about the leads, who were given virtually no development? Looking good together doesn’t spell heat, and unless this show can beef up the plots/characterization, it’s sunk.
Too bad about Undercovers. Even though it was derivative and pretty formulaic, I really enjoyed the chemistry. And somehow I managed to laugh out loud 7-8 times. (I was counting.)
I hope some of the network suits that make buying decisions notice the truly lackluster results that Jerry and J. J. delivered and open the door just a little wider for the rest of us. Of course World Peace is more likely, but…
Can we PLEASE have another actress other than Maura Tierney? We get it. News Radio to ER to this all she does is blink, pout, flick her wrists, and toss a connecting glance over the shoulder every time she walks out a room. For 15 years now. Why can’t people admit she’s not this amazing actress everyone thinks she is? The Whole Truth failed because nobody cares to see a new legal drama without named talent. And nobody knows her name. Even the paps don’t bother her.
Happy she’s healthy but she can’t pull lead! ER had 7 principles, this is different. I blame her for the Whole Truth numbers and here in NY the same thoughts are starting to catch on around the office. It’s not age. It’s not looks. It’s just… blink, pout, flick, glance… and THAT’S IT! Most people can’t lead, nothing wrong with it, just admit to it.
Gosh, somebody else who can’t stand her?? Why, given the way NBC practially made ER into “The Maura Tierney Show” you would think she has billions of fans!! Could it be there’s more than two of us??
OLD enough to remember the real “The Defenders”, as a kid use to watch with my lawyer father— and wish the “new” show and TVLand had the respect to use a different title, like wise “Hawaii 5-O”; and certainly the new cast are not E.G. Marshall and Robert Reed, but there was a certain spark of goofball charm thrown in with the typical courtroom meloheaviness. Don’t give it another month.
I have just watched my first episode iof Modner FAMILY.
could hrdly get through it. What a piece of crap!!
This won over Glee?
Don’t have to worry about new episodes. I know I’m in the minority; but didn’t laigh once.
Well that’s your problem. You watched a show called “Modner Family.” The great show we’re talking about is called “Modern Family.”
And when you said you didn’t ‘laigh’ once — what exactly is a ‘laigh.’ It’s sounds painful.
criminal minds still won in viewers – imagine what would happen if cbs actually promoted the show !
no one cares about Jennifer Aniston and maybe executives are finally seeing that
undercovers was not good- but i hope that they dont start in about the show failing because of its two black leads – it would fail with anyone in the lead…just not a good show
and how can you not love modern family