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The trend of returning series debuting lower this season that started with CW’s America’s Next Top Model, Vampire Diaries, Gossip Girl, and 90210, continued last night with the season debuts of NBC’s Parenthood and the CW’s One Tree Hill and Life Unexpected. Parenthood (2.7 rating/8 share in adults 18-49, 7.7 million viewers overall) was down 13% in the demo from its heavily promoted midseason premiere. It was also down 29% from its America’s Got Talent lead-in. It still won the 10 PM by a large margin and logged its second largest audience ever. CW’s One Tree Hill (2.2 million, 1.3/5 in 18-34) was down 12% from last season’s premiere, and sophomore Life Unexpected (1.7 million, 1.0/3 in 18-34) was down 37% from its debut. Both shows delivered CW’s largest audience on the night in an year.
The final performance show for this season of NBC’s Talent (3.8/11 in 18-49, 14.3 million viewers overall) topped the night with the show’s highest 18-49 rating in 3 years and its second biggest audience ever. It was up 15% from last week and up 15% from last year’s performance finale. Talent‘s lead-in, the season finale of Minute to Win It (1.9/6), was up 6% from last week, while the finale of ABC’s Wipeout (2.8/9) was flat with last week and up 27% from last season’s finale. NBC won the night in total viewers (9.5 million) and 18-49 (2.8/8).
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I watched “Parenthood” for the first time last night. It was really terrible. Like shockingly bad.
I think you need to see the first three episodes of last season — last night’s episode wasn’t that great but they could have done something more in the beginning to draw more viewers in. almost 8 million for NBC, i think is a win.
Parenthood’s a great show. Even my tween daughter emerges from her room to crush on Dax and spend QT with the “lame” birth givers. Also, Craig T. Nelson’s always great to see on television.
Not hard for Parenthood to win its slot with zero competition. Its still not a good rating for its premier. And NBC has really been heavily promoting it and giving it an early premier to get attention by itself. Still did lousy.
Caught about 15 minutes of “Parenthood” last night. Unwatchable. At least from the male perspective. Slow, boring, tedious. It’s a show for women. I’m afraid my girlfriend is going to make me watch this with her every week. Help me! Somebody please bring back “Lost.”
It is indeed a terrible show.
I tried to watch Parenthood again last night (tried once last season) and it is still unwatchably bad. I imagine the numbers will just keep dropping. How is it possible the same writer did the awesome Friday Night Lights?
If they were “heavily promoting” it, must have only been on NBC, because I didn’t even know last night was premiere until a friend reminded me. There wasn’t print or internet advertising, nor promotion on NBC sister channels like Bravo, that I saw.
Still, was great to have the gang back. I’ve forgotten how much I love this show.
Didn’t OUTLAW premiere last night? It may be the best awful TV show on the planet.
Parenthood is a great show! I guess more people would watch it if it had a lot of sex in it!! I love it just the way it is! My 13 year old twin daughters love it!! I hope it stays for a season 3 and 4
It’s simple. These shows suck. Most viewers don’t buy the hype and for some of them, the networks didn’t even make much of an effort to hype.
Whatever happened to HMS? With bad numbers, don’t they need a mid season?
I am getting the strong impression from these comments that PARENTHOOD is a terrible show. It looked bad from the promos, so I guess for once there was truth in advertising – LOL!
I can’t see Parenthood lasting one more season and the CW…well, enough said about them. They need to cease as a network after this season.
Parenthood is a great show. I guess you people wouldn’t know a good show if it bit you in the ass.
Parenthood is a really good show, except for the lame Dax Shepherd story line. Some of the above comments seem questionable in intent.
Who’s even watched any broadcast TV for the last two months?
There’s been nothing on & the nets have trained their viewers into not turning them on, so the result is that the people they want to reach with their promos never see the promos!
If this doesn’t make the nets understand that summer is an important TV season, nothing will.
They need not only first run programs all summer, they need good first run programs all summer!
Although I enjoyed the show last season, tonight I couldn’t watch more than 20 minutes of the premiere show due to excessive conversations by all family members at once. It actually began to give me a headache. It’s unfortunate in that I was actually looking forward to the new season.
I didn’t even know it was on- I haven’t watched NBC during primetime since the P-hood season finale. The lack of mass advertising of returning shows seems to be a trend, and not just at NBC. I missed the Project Runway premiere for the same reason since Lifetime has never been a frequent stop for me. Figure it out guys!
I love parent hood is the best show on t.v. and I’m a guy.
Parenthood is a great show. I guess viewers would rather watch something like 2-1/2 men and give credit to a man who beats his women in his private life. You know who I mean–that guy makes over a million $ per episode. What is wrong with this country giving value to sleazy performers and berating a show like Parenthood.
Parenthood is ruining my marriage! The show is awful. If it were real life I would call childrens aid services on everyone who has kids and take a flame thrower to the rest!