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The CW kicked off the unofficial start of the fall season last night with its premieres of America’s Next Top Model and new series Hellcats. For CW, it is a challenge to turn on the lights and bring viewers in right away as the network pretty much checked out all summer with repeats and the modestly rated reality series Plain Jane. In its 15th cycle, veteran reality series Top Model (2.9 million viewers, 1.3 rating in adults 18-49 and 18-34) had its lowest-rated premiere ever , down 13% from last fall. New cheerleading drama Hellcats (3.0 million, 1.4 rating in 18-34, 1.2 in 18-49) got off to a solid though unspectacular start, becoming the first series or season premiere on CW or UPN to match or build onto its Top Model lead-in in total viewers and the networks’ key 18-34 and women 18-34 demos. (That was helped of course by the fact that Top Model has slipped from its previous highs.) Still, Hellcats‘ debut is impressive, up 114% in total viewers and 75% in adults 18-34 from the series that premiered behind Top Model last fall, the short-lived Beautiful Life. (though not able to match last fall’s premiere performance of Vampire Diaries and Melrose Place.) It delivered CW’s largest non-Top Model audience in the Wednesday 9 PM hour since the series premiere of Gossip Girl in 2007. Hellcats was especially strong in teens (1.9/7), building on its Top Model lead-in by 72%.
Elsewhere last night, fresh off its renewal for a second season, a two-hour Masterchef on Fox (2.4/7 in 18-49) was up 20% from last week, leading the network to a top finish for the night in the adult demo. CBS’ Big Brother (2.6/8) at 8PM was down 10%. On NBC, Minute to Win It (1.8/6) was flat, while the America’s Got Talent result show (2.7/8) rebounded from last week’s low, up 8%. The rest was repeats.
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Though I have no interest in Hellcats, glad it debuted strong. I have always liked Sharon Leal ever since seeing her on Boston Public and hope it works out well for her.
Used to be huge ANTM fan (season 2-6), but not so much lately. Watched last night’s episode becuase its saved in my DVR. There appears to be something promising there again with the attempt to “upmarket” the idea with the offer of the cover of Italian Vogue for the winner. Maybe that might pique young girls interest again….
Calling this a “strong debut” for Hellcats is a bit of a spin effort. Considering the major marketing effort CW put into this show, a 1.2 in the demo is not promising.
Not good for one of the bigger networks, but for the CW it’s definitely promising. I saw the pilot a few weeks ago and it was really entertaining. It’s not another Gossip Girl/90210/One Tree rehash. I’m definitely going to tune in this season.
Great point about teen viewership: this is the demo the CW needs to get and keep. The local CW station (Chicago) built on that last night in the evening news, interviewing high school cheerleaders from champion city and suburban squads about the show. They all plan to keep watching.
Not to nitpick, but what the hell kind of a statistic is it to say that Hellcats was the CW’s “largest, non-Top Model audience on a Wednesday at 9pm since 2007?!”
I mean, just read that statement again. What a ridiculously qualified, completely insignificant statistic.
It means it’s the best they’ve done in three years, dolt.
Actually, Kelly, it doesn’t mean that at all. It means that on Wednesdays (as opposed to the other. 6 days of e week)…and in the 9pm timeslot (as opposed to all the othertimeslots)…AND if we’re not talking about “america’s Next Top Model”…THEN it’s e best they’ve done in approximately 3 years.
Which is my point: what a qualified, insignificant statistic. Clearly that was too deep for you to grasp.
Wow you really showed Kelly. You can end the day with that little victory.
Hellcats totally sucked! Obviously the series premiere had high ratings but I guarantee those ratings are about to crash and burn! Nothing against the actors/actresses, it’s the show itself that’s the problem. Ashley Tisdale was the best part of the show. The 2 guys in the show are from One Tree Hill, so that was pretty weird and confusing. The whole plot of the show is just dumb and unrealistic. Even Gossip Girl is more realistic than this show! Hellcats a bad Glee rip off! That show needs to go…
I have a serious question as a high school student wanting to get into the entertainment industry? Who runs the WB? Do they have children? Where they ever children themselves? Is this the best they can do, or are the people who made the show guaranteed to get this show on the air as part of a contract? Because time and time again, these shows are insulting to our intelligence. And I’m not talking about the best and the brightest. It’s just such awful television, time and time again.
No one since that station’s been defunct for years.
Hellcats was trainwreck bad, but it doesn’t need a ton of viewers to be successful for the CW.
Gotta love the tortuous way the CW spin masters try to turn this marginal performance into a headline. “The first series or season premiere on CW or UPN to match or build onto its Top Model lead-in in total viewers and the networks’ key 18-34 and women 18-34 demos”? Give me a break. TOP MODEL is on its way to the glue factory and HELLCATS barely squeaked out a tie. “Up 114% in total viewers and 75% in adults 18-34 from the series that premiered behind Top Model last fall, the short-lived Beautiful Life”? Comparing HELLCATS’ delivery to a series that lasted 2 episodes doesn’t bode well. Plus, it’s a premiere, running practically unopposed by other network series premieres. So long, HELLCATS. Say hello to the BEAUTIFUL LIFE cast for us.
If Hellcats was a strong start, than every pilot yet to premiere will have a strong start. In this day and age, you can call anything you want to a success and someone will write the article. Most basic cable nets would view these numbers negatively.
Im sorry but how many cw shows get a 3 rating???? Don’t downplay that success
I honestly don’t think Hellcats will last. It has no future because its storyline is for a short span of time and so is there main objective. And yes, their ratings are not promising. Love the choreography though but not that impressed. Good luck to the promising shows such as One Tree Hill, Gossip girl, Antm and Life Unexpected.