
After a string of returning series on the CW and NBC premiered lower this fall, CBS veteran Survivor bucked the trend in its new Wednesday 8 PM slot. (Actually, that was Survivor’s original slot when it launched in the summer of 2000 before moving to Thursdays in Season 2.) Survivor: Nicaragua (3.9/12 in adults 18-49, 12 million viewers) was up 8% in the 18-49 demo and 3% in total viewers from the premiere of Survivor: Samoa cycle last fall, an encouraging sign as scheduling moves late in a series’ lifespan most often lead to audience erosion. Against the February debut of the all-star Heroes vs. Villains, the new Nicaragua was down 13%. Survivor boosted the two-hour season finale of Big Brother (2.9/8), which was renewed for another cycle yesterday. The summer reality series was up 7% from last week and up 4% from last year’s finale.
Overall, it was a pretty strong night, with NBC’s America’s Got Talent finale also performing solidly. From 8-10 PM, the final result show, drew 16 million viewers, the reality series’ largest audience ever, and a 3.7/11 in 18-49, up 6% from last year and the second highest rating ever for the show. Talent provided decent sampling for the 10 PM preview of NBC’s new Friday legal drama Outlaw starring Jimmy Smits. It averaged 2.4/7 in 18-49, 10.9 million. The drama retained 68% of Talent‘s audience and almost as much of the reality show’s demo lead-in and logged NBC’s largest non-Olympic viewership in the hour since September 16, 2009, the Wednesday premiere of The Jay Leno Show. In the demo, Outlaw fared better than the premieres of NBC’s new scripted series last fall, Mercy (+9%) and Trauma (+9%). (Of course, none of them is around this fall.)
Airing against reality fare on NBC and CBS, the season finale of Fox’s Masterchef (2.0/6) was down 17% from last week. CW’s new cheerleading drama Hellcats (2.7 million, 1.4/4 in 18-34) slipped modest 10% in total viewers and 16% in 18-34 in week 2. The new show also was down 7% from its America’s Next Top Model lead-in after becoming the first series or season premiere on CW or UPN to match or build onto its Top Model-lead-in in total viewers last week. Meanwhile, Top Model improved 4% in total viewers and 7% in 18-34 from its season premiere. NBC won the night in total viewers (14.3 million) and 18-49 (33/10), with CBS close second in the demo (3.2/9)
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Outlaw may have done well due to America’s Got Talent, but I can’t see it doing well on it’s regular scheduled night. It was awful. Those ratings will take a nose-dive next week.
I haven’t seen Outlaw, but even if it was good, it won’t do well on Fridays. It’s good of NBC to finally use Talent for a lead in– i with they had used it for the event — because that’s a series that needs the pilot to be seen since it’s an ongoing story.
whats up with all the survivors in banana hammocks?
As predicted, after two nights of giving their one returning and one new show a BGT lead in, NBC is out of luck yet again. Will it be three strikes out after The Apprentice airs tonight? I bet NBC execs are already thinking what to replace Outlaw come November sweeps.
Agreed. I think NBC threw Outlaw out to the wolves early knowing it was going to fail. Now they can figure out a mid-season replacement for it.
Didn’t mind Outlaw. Enjoyed it up until the final 5 minuted when they rushed together a ridiculous witness stand ending. When I saw it’s regular night is Friday, I realized the show is likely doomed. Oh well.
“Outlaw” is produced by Conan O’Brien’s company, so that might doom it even more.
Have you all forgotten that this is NBC and that 10.9 million is actually a success for them? I would have put the apprentice on mondays and the event on thursdays.
It’s not a success even to NBC. Outlaw will take a 30% drop-off from the premiere when it gets to it’s regular night. It should have done much better with AGT as a lead in. What a waste. Another show should have had the opportunity to jump-start.
“Survivor” – the best reality show on TV. Season after season the best casting. The show manages to switch it up without losing the basic appeal of the game. And Jimmy Johnson is a hoot.
After 2 episodes, I can see why “Hellcats” was picked up. It was a much improved episode from the Pilot. The cast is already gelling. And Ashley Tisdale is incredibly like-able. And 2.7 million viewers is way more than their most buzzed about “Gossip Girl”. I wonder what the Live + 7 numbers will be for “Hellcats”…
and ABC? they had all new programming and they aren’t mentioned. Did they tank or do well?