Twentieth Century Fox is packing quite a marketing whallop behind the 45th anniversary of The Sound Of Music. (Gee, what’s left to do for the 50th milestone?) First, the studio is returning the musical to theaters for the first time since 1973 and holding a two-night ’sing-along’ event on October 19th and 26th in 498 locations. The five-time Academy Award winner including Best Picture will be broadcast for its run in high definition and is presented by NCM Fathom, Rodgers & Hammerstein: An Imagem Company, Twentieth Century Fox Home Entertainment, in association with Sony Music/Legacy, Trapp Family Lodge, South Pacific Tour, and Austrian Tourism. There’ll also be an exclusive “I’ll Sing Once More: The Sound of Music Today” featurette to accompany the movie.
Then Oprah is reassembling the entire cast for one of her shows. On October 29th, stars Julie Andrews and Christopher Plummer, along with fellow cast members Charmian Carr (“Liesl”), Nicholas Hammond (“Friedrich”), Heather Menzies-Urich (“Louisa”), Duane Chase (“Kurt”), Angela Cartwright (“Brigitta”), Debbie Turner (“Marta”) and Kym Karath (“Gretl”) will reunite for a behind-the-scenes look.
Then The Sound Of Music 45th Anniversary Edition will be available in 3-Disc Blu-ray and DVD Combo Packs on November 2nd. There’ll also be an individually numbered Limited Collector’s Set packaged in a keepsake box and featuring a 100-page “My Favorite Things” scrapbook, a 45th Anniversary Soundtrack, a reproduction of the original 1965 souvenir program, an exclusive hand-painted “My Favorite Things” music box and more.
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