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ABC is pulling the plug on freshman drama My Generation after 2 low-rated airings. This is the second casualty of the season following the recent cancellation of Fox’s Lone Star, also after 2 episodes. Production on the series, from sibling ABC Studios, has been halted. ABC will announce shortly what will air in the Thursday 8 PM slot starting next week. Like Lone Star, My Generation was a different and ambitious series and, like Lone Star, it had big marketing muscle put behind its launch. But neither of the two shows really connected with viewers. Last night, My Generation, a docu-style series tracking former high-school classmates, drew a 1.1 rating in the 18-49 demo. That was a whopping 31% down from the show’s underwhelming premiere number. Not much blame to go around on this one – former ABC chief Steve McPherson who presented My Generation at the network’s upfront presentation as one of his two favorite new ABC dramas (along with No Ordinary Family), is long gone. And new ABC president Paul Lee recently let go of ABC Marketing co-head Mike Benson, who had been involved in the My Generation campaign. As for ABC’s other struggling new drama, The Whole Truth, the network is expected to give the Jerry Bruckheimer-produced legal drama more time.
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This sucks. I was really enjoying this show.
i loved this freaken show!!!! put it back
Me too i absolutly loved it!!! I am so dissapointed it got cancelled!!!
This sucks, I don’t usually watch non reality show anymore and I really liked My Generation!! Very disappointed in the decision to plug the show.
Seriously, just an awful awful show with the WORST marketing ever. Lonestar was marketed better than this… The ridiculous billboards and bus stop posters all over the city “I don’t want to be like you dad”, “I was always honest, except that night”… freaking AWFUL… THANK GOD this was cancelled! It was marketed like Reality Bites… which was cool… in the early 90′s! That’s not MY generation, it’s a generation from almost two decades ago.
Reality Bites wasn’t cool. Singles was cool.
They were both awesome.
jeez, calm down. It wasn’t great, but that’s quite the vent you got going.
yes, the marketing was snide, cheesy, dated and insufferable.
FLUSH!
Amen! LA is plastered with those ridiculous posters, and based on the presumptuous, asinine nature of those taglines, I prayed for a quick and magnificent failure.
Like those absurd quotes are meant to capture the dramatic nuance of a generation, and finally give them something to connect with. “Dad, I’m done paying for your mistakes.” “I never lied to you, except that one time.” Give me a break.
I found them simply insulting, and am so glad that this will all be forgotten in a month.
I totally agree! Why does Hollywood think the more money they throw against the marketing wall that the viewers will stick? Familiarity breeds CONTEMPT. I, as a viewer, held CONTEMPT not only for MY GENERATION but LONE STAR as well. Therefore, the more they spent, the more I HATED the shows, EVER BEFORE I SAW THEM!!!
Why doesn’t Hollywood let the viewers do their advertising by W.O.M. (Word of Mouth). They would save BILLIONS in the long run. But no, Hollywood is based on FEAR and GREED, so they have to hit us over the head. OVER AND OVER AND OVER.
Well, guess what. You reaped what sowed. Your show is OVER before it started. Because you’re too greedy and afraid to let the audience catch up with the greatness of your shows.
You haven’t even watched the show and you’re basically saying it’s crap? That’s really dumb of you because it’s actually a pretty good show and 20 times better then the stuff they actually show now a days.
it makes me so happy these ads are FINALLY off all the NY subways. what an eyesore.
That’s two of the four Texas-Produced shows now canceled. “Chase” and “The Good Guys”remain. Sorry news for TX film industry crew and cast.
Let’s hope it becomes four for four. I’m crossing my fingers and you should too.
Bite your tongue!
“The Good Guys” is terrific fun!
But they do need to have Jenny Wade keep wearing those clothes meant for hookers, like on last night’s ep!
Cancelled??? I didn’t even know it existed. Honestly, how many people have heard of this show? Apparently not many as it just bit the dust.
I challenge people to ask your friends and family if they have heard of “My Generation.” I bet it will be hard to find someone who was aware this show was even on the air. At least Lone Star had a high awareness level, even if the horrendous marketing by Fox caused people not to watch it.
I saw one ad and thought, “well that looks awful”.
If the characters just had Facebook pages ABC could have saved a ton of dough and just done the show completely online. Wall posts, comments, status updates.
everything about this show was insulting and horrible. Garbage.
It makes me restore my faith in TV viewers when they tune out for a show this lame. I was immediately turned off during the pilot when they showed September 11th footage. Cheap and cheesy ploy to delineate a generation.
the show was actually pretty good but I agree
worst marketing campaign i can even remember for a new show
whoever came up with that should be canceled as well
show wasn’t great, but WORST marketing campaign i’ve ever seen. whoever approved it should be fired!
He WAS fired. First thing Paul Lee did.
Actually, the show creator was a big promoter of that marketing campaign.
I don’t know the situation, but that still would have been HIS problem, not the show’s creator. While its good to have input and approval from the creators, they are too close to the material to dictate the full marketing campaign, especially one as misguided as this.
Regardless of the so-called clever and hip-marketing (and those guys get SO much money… when they can just read the scripts and watch the pilot back in May to decide).
The format of the show is bad — that docu-style works with The Office and other comedies of that sort.
Also, the cast was wholly unappealing and poorly written. Their so-called problems aren’t worthy of a dramatic presentation, stuff you complain about at a high school reunion WHILE DRUNK aren’t interesting to the non-committed and sober.
Good. It was garbage. Far too many characters, badly written and directed. It was impossible to care about the characters.
Its doc conceit failed because it was so badly directed, instead of giving intimacy, it generated the exact opposite.
By far the worst show of a bad Fall premiere season, really should have been the first to go. In fact, it should never have been greenlit in the first place.
Bad marketing for sure, even worse execution. The overall premise of the show was interesting – I remember first seeing about it during the previews for Inception – the first 30 seconds were cool then the characters began to say their lines…horrible stories, horrible writing. Might have a been a cool show for the 12-15 year old crowd.
I bet the ratings for “FlashForward” aren’t looking as bad in retrospect.
sad to see the show go so soon for it was different then the normal reality show junk the networks keep showing. or spin offs galore of one show.
They should have stuck with the original title: “Gone in 60 Seconds”.
F = terrible.
Man this Fall season is really falling apart… no real hits yet and a lot of bombs… next to go The Good Guys, The Whole Truth and Outlaw…
Now cancel Jimmy Kimmel Live, too. That show is excrement.
I didn’t see the pilot I watched last night’s episode and I admire that they tried an unconventional non-linear storytelling device, but the o.s. interviewer was weird,(and not having seen the pilot, you don’t know why she is making this documentary and why these people have agreed to let her follow them around) the structure with the little calendar device flipping back and forth was annoying; juggling the time changes and characters ended up sort of making me dizzy and took me out of the story. Also agree w/the poster who said the casting was not great..a couple of appealing actors but overall very ‘myeh.’
So, no big surprise, but too bad because somewhere in there was a potentially interesting show.!
Get with it people. No one watches network TV anymore except for a few mom and pops in the midwest. Network TV is bye bye. The sooner you get that through your head the better.
It’s the wild west of content and there are no rules.
Then who the hell is watching critical darlings Glee and Modern Family because those are top ten shows in Demos and total viewers. Seriously, this hyperbole about the demise of network television has to stop. If you would just create a show that was great, people would watch.
@Peter: actually, people DO watch network tv,and not just in the flyover states as you so condescendingly argue Granted the numbers are nowhere near the same volume as in the pre-cable days, but there are plenty of net shows that grab eyeballs.Glee, Big Bang Theory, Two & Half Men, House, (although fading) Modern Family..how about the NCIS & CSI franchises, and L&O? Not to mention reality hits like American Idol, and (god help us) DWTS. No question most of the best/most interesting shows are on cable–basic and pay–but there is absolutely an audience for net shows. What has diminished across the board is live viewing but when you factor in computer/streaming and dvr/on demand viewing with live ratings/shares the numbers are still good for a great many shows.
Wow! I watched this turd, full of platitude and predictability for future episodes — the black soldier shot and killed so infertile teacher gets to be dad to ex sweetheart, the silver spoon-in-rectum Polo model and ice queen wife having respective affairs, her with bartender-come surfer, him with Mexican politico aide, etc. and etc.
This didn’t even blip on the Trying-To-Be-Better-Than-The-Middling-ST.-Elmo’s-Fire-Copiers-Grid!!
I mean PEE YEW!
If only we can get the same standards regulating the big screen…
Noah Hawley – 2 shows with ABC down the drain. unusuals lasted 6, my generation lasted 2. Looking into my crystal ball …. I see a staffing gig on a Shonda Rimes show in your future.
Nah, if Rosenberg/Appelbaum/Nemec are any example, they’ll allow him one more show to fail.
Right?!! Rosenberg/Appelbaum/Nemec have not ONE SINGLE hit and yet they keep getting chance after chance after chance, proabably because they’re allied with J.J. Abrams. They’re hacks! Why does ABC continue throwing money at them and putting their crap on the air?
This is terrible news. The characters were so engaging, the outdoor and street print so intriguing. I’m devastated at the loss of this – forget Sorkin’s “The Social Network,” this was writing at it’s finest. Clever dialogue, excellent casting and elegant execution. It’s a shame that more people couldn’t understand children the way I do and truly connect with what was truly a rare prism of the human experience.
It’s gone, but it’s spirit lives on in me.
I feel sorry for you.
Thank you “you can’t be serious”. You just made me laugh harder than most of the new comedies ever possibly could. At least on purpose.
If you are a concerned teacher, I fear for our education system. Your post is creepy beyond belief.
Great. Now can you bring back V already, please?
Yes please!! I can’t wait til November.
Not watchable;
ABC should move Castle to Thursdays at 8:00 (it’s an established hit and should hopefully still survive in a tougher timeslot), move The Whole Truth to Mondays at 10 (where it’ll at least have a fighting chance with the DWTS lead-in), bring back V Wednesdays at 10 (it shouldn’t have much audience overlap with the other 2 shows on in that timeslot), and save the new Dana Delany show for midseason and air it after Desperate Housewives on Sundays (since Brothers & Sisters has a reduced episode order this year anyway.)