Nellie Andreeva

It is tricky to evaluate the ratings performance of CBS’ new daytime talk show The Talk as it doesn’t air against other network talk shows and it doesn’t run at the same time in every market (in most, it airs at 2 PM.) But in its debut yesterday, the show hosted by Sara Gilbert, Julie Chen, Holly Robinson Peete, Sharon Osbourne and Leah Remini averaged an OK 2.1/7 rating in the metered markets. That was up 24% from what the network did in the time slot a year ago with recently cancelled soap As the World Turns. It virtually tied the established network competition at 2 PM, soap One Life to Live, which did a 2.2. Ratings are important for The Talk because, as Chen’s husband, CBS CEO Leslie Moonves pointed out in his Good Luck video played during the premiere episode, if they’re are not good, he will cancel it. (Moonves’ message is at the end of the clip from The Talk below.)

TV Editor Nellie Andreeva - tip her here.