Disney’s Flexing ‘Tron’ Marketing Muscle

COMMENTS (9)

• Hoping this movie is good, unlike the first one.

  Comment by Sleepaway Summer Camp — Monday October 11, 2010 @ 11:02am PDT  Reply to this post

• Hi Smoke! Hi Mirrors! great to see you again!

  Comment by bob i — Monday October 11, 2010 @ 11:53am PDT  Reply to this post

• enough already. three comicons. 12 months of outdoor. 6 months of print ads. and now 10 weeks of bullshit events, some of which are so directly ripped from the avatar playbook that it is embarrassing. and not one of these things will make females or old consumers or anyone beside NERDS want to see it.

  this fucker better work after all this hype.

  Comment by dick c — Monday October 11, 2010 @ 11:55am PDT  Reply to this post

• They think Tron is Avatar.
  They’re spending like Tron is Avatar.
  They will find out the hard way that Tron is not Avatar.

  Comment by FrmDirofTitanic — Monday October 11, 2010 @ 12:34pm PDT  Reply to this post

• TRON ads were all over the Sunday edition of the LA Times. They’re really pushing it. I remember the first one and will go see this one and check out how they updated it. Looks good from what I’ve seen so far…

  Comment by LA Times Reader — Monday October 11, 2010 @ 1:05pm PDT  Reply to this post

• Wait, Sean Bailey is pushing his movie hard? You’re kidding. I’m sure he did not do the same for Secretariat.

  Comment by Jayson — Monday October 11, 2010 @ 2:26pm PDT  Reply to this post

• The eight minutes shown in Paris were really impressive. It definitively has a big potential. Special effects are better than Avatar’s, but it is unlikely it will appeal to female and elderly people.

  Comment by FredMignard — Monday October 11, 2010 @ 3:27pm PDT  Reply to this post

• Tron Legacy could well match or surpass Titanic’s box office to be the second highest grossing film of all time. It is an effects laden blockbuster and the winter release means it has zero competition and clear sailing until spring. Factor in the significantly higher 3D ticket prices, and Disney are rolling in gravy.

  Comment by Dan — Monday October 11, 2010 @ 5:42pm PDT  Reply to this post

• Once again, Disney quietly demonstrates its marketing superiority.

  Comment by Gordy Grundy — Monday October 11, 2010 @ 8:05pm PDT  Reply to this post