The company’s solid third quarter was driven mainly by aggressive expansion as the large-screen format chain signed up 100 new theaters. Revenue jumped to $51.1 million from $43.5 million in the same quarter last year, and earnings rose to $6.7 million from $1.1 million. With no Avatar, Inception was the big draw; the film grossed $50 million, making it the fourth highest grossing title in the company’s history. The 4th quarter should be strong as releases include Warner Bros’ Harry Potter and the Deathly Hallows, Disney’s Tron: Legacy and Megamind from DreamWorks Animation. In its report, the company stressed three future initiatives: brand marketing, differentiation through technology and reinvestment.


I think I have to go back and watch Inception again. It was good but the accolades make me feel maybe I missed something.
It’s better on second viewing, certainly.
I’m glad IMAX is doing well – prefer it much better than the 3D gimmick.
Fully agreed – the 3D gimmick is already tiresome, but IMAX stands up as a great film-watching experience. I wish we had an IMAX theatre where I live, but I enjoy it when I can.
IMAX is only good if:
A) The film has been shot (or portions of) on 70mm IMAX film,
B) The film has been shot on stereoscopic cameras and presented in IMAX 3D.
Uprezzed films look terrible in IMAX. It’s like watching Youtube videos on your 50″ Plasma at home.