Everyone expected fallout from last month’s announcement: DC Entertainment Relocates Film, Television And Digital Operations To Burbank. Now I’ve confirmed what the Bleeding Cool website reported first and asked me to post: that three major DC Entertainment execs are exiting – Richard Bruning, currently SVP and Creative Director; Cheryl Rubin, SVP of Brand Management; and Steve Rotterdam, SVP of Marketing and Sales. This is obviously a major shakeup at the company Diane Nelson runs for Warner Bros. But with new movement on Batman 3, Superman 2, Green Lantern, and now Wonder Woman (neither Watchmen nor Jonah Hex were on her watch), the exec who led the Harry Potter franchise so successfully is putting her stamp on the DC Comic characters now after years of screwed-up development. This is terrible for departing DC personnel, but great for reanimated and rebooted and maybe even brand spanking new franchises.
According to Bleeding Cool, Bruning was a longtime DC Comics employee who not only designed the current company logo but also the titles on Watchmen and The Dark Knight and others. Rubin controlled worldwide licensing for DC properties and franchises including Batman and Superman across all media. She also is co-chair of the Time Warner Women’s Network, a NYC group that works for the professional development and networking of Time Warner female employees. Rotterdam was a relatively recent hire of 3 years.
Editor-in-Chief Nikki Finke - tip her here.


Diane’s days will be numbered once her protector Alan Horn finally gets the boot next year.
They better not include Lex Luthor or General Zod in the new Superman movie or any Superman movies for a while. There are many Superman villains that have not been used in the movies but have been used on Smallville such as Bizarro, Brainiac, Doomsday, Metallo, Toyman and shortly, Darkseid. Other villains that they can use include Atomic Skull, Bloodsport, Bruno Mannheim, Conduit, Cyborg Superman, Faora, Gog, Imperiex, Intergang, Jax-Ur, Kryptonite Man, Livewire, Mala, Mercy Graves, Mongul, Morgan Edge, Mr. Mxyzptlk, Parasite, Prankster, Sam Lane, Silver Banshee, Solaris, Superboy-Prime, Superman Revenge Squad, Terra-Man, Titano, Ultra-Humanite, Ultraman.
The main villain in Batman 3 should be The Riddler and The Penguin, Black Mask and Rupert Thorne should be secondary villains. NO Catwoman or Robin, NOT EVER. In addition, I hope Christian Bale has at least two love interests who are played by Hollywood’s most beautiful young actresses and that Batman 3 has a larger all-star cast with many recognisable actors making cameo appearances. Christopher Nolan is the undisputed best and greatest director in the world. This will be the biggest movie of 2012.
I was working in DC for several years and I think the company is walking calmly to the verge of bankruptcy. These shake-ups, the Burbank-New York affair, and the incompetence of Dan DiDio are hedaing us to disaster…
Verge of bankruptcy? You work IN DC, not “at DC”? These characters will outlive all of us. The problems with the media franchises have nothing to do with those at DC Comics. It’s great that they are aspiring to do well-produced franchises. But the failures of the past have nothing to do with the books.
There’s still a ton of dead weight at this company (and Marvel too) but because of the low-salary nature of the comic book publishing business DC can afford to stretch their layoffs out over a period of over a year. Nobody at DC is safe. Keeping publishing in NYC is a strange, sentimental decision that Bewkes should have overruled.Both DC and Marvel publish about 3 times as many comics per month as they need to.
you realize comics is a volume business… apparently not… when DC has that many books in the top 100, why drop the volume? Its really about publishing books for a, albeit small, fanbase. Not just about launching IP.
Don’t ever put Watchmen and Jonah Hex in the same sentence again. That’s like putting Blade Runner and Hollow Man in the same sentence. Both were box office flops but one is clearly adapted from the work of a genius.
Ok Watchmen cost $130 mil and made $185 total worldwide. Hex cost $47 and made $10.8 mil total. Definitely Watchmen made less but it also was R-rated compared to the PG-13 four quadrant aimed Hex. You think studios would be asking for Snyder (Sucker Punch and Guardians) if he couldn’t pull a profit. Your forgetting the DVD market and tv sales Watchmen made as well.
For what it’s worth, the design of the current DC Bullet was overseen by Bruning’s Department, but the actual design was credited to freelancer Josh Beatman.
In other words, the wrong person got fired for designing DC’s ugly, emotionless eyesore of a logo.