
There is a new ratings king on Thursday. For the first time, the new kid on the Thursday block, CBS’ transplant The Big Bang Theory (4.0/13, 12.9 million), ranked as the highest-rated program on the night in 18-49, supplanting perennial winner Grey’s Anatomy. The comedy accomplished the feat on its fifth airing on the night, a nice validation of CBS’ risky scheduling move. Big Bang was down a
tenth from the comedy’s 18-49 fast national result last week, while its lead-out, newly picked-up freshman $#*! My Dad Says (3.1/9) was flat, improving its 18-49 retention from last week to 78%. (Both comedies went up in the finals last week, Big Bang by .2, $#*! by .1) Both Big Bang and $#*! were up in total viewers from last week, by 3% and 7%, respectively. Veteran CSI (3.3/9, up 6%, 14.7 million, up 2%) continued its resurgence with a second consecutive week of ratings gains. But The Mentalist (2.9/9) was down 9% from its fast national number last week to post its lowest-rated telecast in the Thursday 10 PM slot, which it still won. (The Mentalist may gain a tenth of a rating point in the finals as it did last week.) CBS won the night by a wide margin in 18-49 (3.3/9) and total viewers (13.6 million), its fifth consecutive Thursday win.
After getting a ratings boost last week with its live episode, NBC’s 30 Rock (2.2/7) took a 27% drop last night vs. its fast national number last weel. Its lead-in, Community (1.9/6) was down 14%. Its lead-out, The Office (3.4/9) and newly renewed freshman comedy Outsourced (2.3/6) were both down 8% fast nationals-vs.-fast nationals. (30 Rock, The Office and Outsourced all went up a tenth in the finals last week). For Outsourced, this was a series low and its weakest retention (68%, tied with last week) to date. At 10 PM, The Apprentice kept its streak alive, logging a 1.3/4 for a fourth consecutive week.
Following a Grey’s Anatomy repeat (1.2/4), an original Grey’s (3.9/10) was down 13% from its fast national number last week (15% from its final). Private Practice (2.8/8) was down 7%.
Fox’s coverage of MLB NLCS Game 5 (2.9/8), in which the Phillies fought off elimination to extended the series against the Giants, was up 12% from the most recent NLCS Game 5 on Fox 2 years ago.
Vampire Diaries matched its season high in total viewers (3.6 million), adults 18-34 (1.9/6) and 18-49 (1.6/5). Nikita (2.8 million, 1.1/3 in 18-34) was up a tenth in the 18-34 its last original airing but its demo retention was a so-so 58%.
TV Editor Nellie Andreeva - tip her here.


And NBC’s Thursday night schedule continues to stink on ice.
The reason? Ed Chung.
I won’t watch 30 Rock because I can’t stand Alec Baldwin as a person (child & wife abuser), the show’s cynicism is poisonous, and none of the characters are sympathetic.
NBC won’t cancel 30 Rock for a while. It’s since about to enter syndication. At this point it will probably stick around as long as Tina Fey wants to keep doing it.
The Office is getting painful to watch. It has always reveled in the “awkward moments” but this season has been nothing but turds. Cancel it already. It pains me to say that since this is my 2nd favorite show on TV (a distant second to Mad Men).
The Office should have been cancel as soon as Jim and Pam got together, it’s pointless watching now. The Office is your 2nd to Mad Men… that’s weird. That’s like Chess to Tic-Tac-Toe.
I’ve been a fan of Big Bang since the pilot, but this new season has been absolutely PHENOMENAL! I’m pleasantly surprised by how strong the eps are. It’s getting funnier and funnier. Way to go!
This week’s episode of The Office was the funniest of the new season. Timothy Olyphant had the awkward rhythms down, and I loved Meredith turning into a full-on predator. If only Olyphant wasn’t on the excellent Justified, I would have hopes he would stick around.
Really, you’re blaming Edwin Chung? He’s one of the smartest execs around, who really believes in the creative. How about blaming NBC marketing who THINK they are the creative and don’t know how to promote and market their shows.
The Ed Chung apologists are getting tiresome. Ed is not going to be able to do the Bromstad two-step of blaming marketing for the garbage he’s put on the air. The Comcast ax will swing, and swing hard.