Flat seems to be the new up this fall, with only two series last night, CBS’ The Good Wife and NBC’s Parenthood, able to maintain their ratings from last week while everyone else dropped.
With no Britney Spears, Fox’s Glee (4.5/13 in adults 18-49, 11 million viewers overall) suffered the biggest drop (24%) from last week’s record high with one of the show’s most dramatic and poignant episodes. Still, Glee was the highest-rated program of the night in the demo by a wide margin. Glee‘s lead-out, freshman comedy Raising Hope (2.6/7) also was down, by 16%, while Running Wilde (1.8/5) seems to be leveling off, down only a tenth from last week. Fox still won the night in 18-49 with a 3.9/9 but this time it barely edged CBS (3.2/9).
ABC’s new drama No Ordinary Family (2.6/8) was down 19% from last week’s premiere. Vs. last week’s fast nationals, the drop was 16% as the show starring Michael Chiklis went up in the finals. Despite the slide, Family remains ABC’s most promising new drama, doing respectable business as a self-starter in one of the most competitive time slots and growing 17% from the first to the second half-hour. ABC has far more serious problems with its other freshmen hourlong series, including Detroit 1-8-7, which managed a 1.8/5 at 10 PM last night, down 14% from last week and finishing last in the hour. Its lead-in, the Dancing with the Stars result show (3.2/9) was down 16% week-to-week.
CBS’s lineup was solid, with only minimal declines for NCIS (3.7/11, -10%, 19.5 million viewers overall) and NCIS: LA (3.4/9, -8%, 16.2 million). After being dethroned by NBC’s Parenthood as the top dog in the demo at 10 PM last spring, The Good Wife (2.5/7, 12.7 million) has unequivocally regained the top position this fall. (It has always been No.1 in viewers)
After inching closer to cancellation over the past few weeks, the CW’s struggling sophomore drama Life Unexpected showed fighting spirit, hitting a season high in women 18-34 (1.6/4) last night, up 45% vs. last week. Both One Tree Hill (2.0 million, 1.2/4 in 18-34) and LUX (1.6 million 1.0/3 in 18-34) were up week-to-week in total viewers and most key demos, including adults 18-34.
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