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UPFRONTS 2013: The Overachievers 
Flat seems to be the new up this fall, with only two series last night, CBS’ The Good Wife and NBC’s Parenthood, able to maintain their ratings from last week while everyone else dropped.
With no Britney Spears, Fox’s Glee (4.5/13 in adults 18-49, 11 million viewers overall) suffered the biggest drop (24%) from last week’s record high with one of the show’s most dramatic and poignant episodes. Still, Glee was the highest-rated program of the night in the demo by a wide margin. Glee‘s lead-out, freshman comedy Raising Hope (2.6/7) also was down, by 16%, while Running Wilde (1.8/5) seems to be leveling off, down only a tenth from last week. Fox still won the night in 18-49 with a 3.9/9 but this time it barely edged CBS (3.2/9).
ABC’s new drama No Ordinary Family (2.6/8) was down 19% from last week’s premiere. Vs. last week’s fast nationals, the drop was 16% as the show starring Michael Chiklis went up in the finals. Despite the slide, Family remains ABC’s most promising new drama, doing respectable business as a self-starter in one of the most competitive time slots and growing 17% from the first to the second half-hour. ABC has far more serious problems with its other freshmen hourlong series, including Detroit 1-8-7, which managed a 1.8/5 at 10 PM last night, down 14% from last week and finishing last in the hour. Its lead-in, the Dancing with the Stars result show (3.2/9) was down 16% week-to-week.
CBS’s lineup was solid, with only minimal declines for NCIS (3.7/11, -10%, 19.5 million viewers overall) and NCIS: LA (3.4/9, -8%, 16.2 million). After being dethroned by NBC’s Parenthood as the top dog in the demo at 10 PM last spring, The Good Wife (2.5/7, 12.7 million) has unequivocally regained the top position this fall. (It has always been No.1 in viewers)
NBC’s veteran The Biggest Loser (2.5/7) continued its slide against the competition, down 7% for its lowest-rated regular telecast ever. Parenthood (2.0/6) finished second in the 10 PM hour.
After inching closer to cancellation over the past few weeks, the CW’s struggling sophomore drama Life Unexpected showed fighting spirit, hitting a season high in women 18-34 (1.6/4) last night, up 45% vs. last week. Both One Tree Hill (2.0 million, 1.2/4 in 18-34) and LUX (1.6 million 1.0/3 in 18-34) were up week-to-week in total viewers and most key demos, including adults 18-34.
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CBS could put somneone sitting on the toilet for an hour (while solving a crime) and it will be #1 in viewers. Their viewers clearly never change the channel. Every net down significantly but guess who isn’t
It is odd though, how you never hear people talking about any of their dramas. Ratings tell us they’re popular, but when was the last time you had a conversation with someone about the previous night’s NCIS?
Well, to be fair…my entire family watches NCIS (and Blue Bloods, Hawaii 5-O, The Good Wife, The Mentalist.) Mother, grandmother, three uncles. They all love it. My grandma particularly loves the lady with tattoos. (“Though why such a cute girl would want to get those nasty things…”)
For my family, CBS, TNT and USA hit the jackpot. They’ll watch just about any drama on those channels. So, obviously, those channels are doing a good job. I don’t watch those shows. My friends don’t watch those shows. But we’re also all broke, so maybe CBS and the advertisers are onto something.
Last night. After NCIS.
I think NBC should consider shrinking TBL to just one hour, but still, unless they shake up this reality show more declines are expected against fresh (not good) competition. I know it’s only been 2 episodes but am shocked to see the ever so ordinary No Ordinary Family posting reasonably good demo numbers. I find this show by far the most cartoonish show of everything we’ve seen so far. NBC had the distinction over the last 5-6 years, giving us cartoons in primetime, but with The Cape launching in 2011, or even earlier, they might still get that title back. Oh, and has Parenthood gone to point of no return?
I have never seen such ordinary writing as what I’ve seen on NO ORDINARY FAMILY. Before this premiered, everyone kept saying it was the live action INCREDIBLES and ABC and the creators kept denying it. If only they were half as good as The Incredibles. The animated characters in that movie had way more depth than any of the live characters on this show. Next!!!!
I agree completely. The writing is horrible. I have a close friend on the show. He says that co-creator Greg Berlanti is no longer involved with the show in any real way. That explains the poor writing. I’m told he even wrangled getting another producer off the show so they can concentrate on his budding movie career.
Yep. The writing on No Ordinary Family is very ordinary. I had really hoped for better with Julie Benz and Michael Chiklis.
However, it’s a superhero show, so that means sticking to the formula. I’m sure there’s lots of interesting, creative and new things a good writer could do with superheroes — but to date, no-one has. (I had hope after the first half-hour of Hancock, but that reverted to cliche thereafter.)
I still haven’t worked out why Julie Benz’s character needs to run down the middle of the road, it’s just senseless and stupid.
It, like The Event, is probably only doing well because it’s been a terrible season for new shows. And they are both on nights with little competition.
The networks have all really failed with new shows this year — none of them looks destined for longevity.
Yeah, No Ordinary Family actually goes directly up against Glee, NCIS, and The Biggest Loser. Despite TBL shedding a lot of viewers this year, it’s pretty hard to find a more competitive time slot for a freshman drama.
if ABC has a potential rising hit on their hand good for them but agree, the ads alone “I’m in high school, superpowers is the last thing I need” line, made me not want to watch it. Lines like that and pilot lines like, “I have a feeling this is only the beginning” should be banned
God forbid anyone talk negatively about Glee for fear of being labeled, but last night show was terrible and depressing. It left me with a knot in my stomach and I’m pretty sure parents will be turning off televisions next week and telling their kids to go find something else to do or go do their homework.
Still waiting for Glee to bounce back. They dedicated episodes in season 1 to the various characters but so far in this season it feels detached.
I have never been able to watch more than 5 minutes of Glee without wanting to slit my wrists. Maybe it’s because I’m over 12. Maybe it’s because the show sucks.
Or maybe you just like something else.
I thought last night’s Glee was one of the better ones. It was a bit depressing, yes, but a nicely done treatment of religion and faith.
The show seems to be caught in a big catch-22, though. When it does adult themes or complex shows (the lovely Chenoweth shows from last year) a few critics (and people like me) like it. But most of its teen audience doesn’t.
The Spears episode was mostly awful, but it was a big win with its teen audience. Question is, can Glee survive on just the 12-to-18 demo?
I think it will end up like Grey’s Anatomy</i) unfortunately. GA was actually an interesting show with quirky characters @ the beginning. Then it got popular, had its big post-Super Bowl show, and lost all of its quirks to go more mainstream. It wins its demos but it's a lot harder to watch now…
All I watch is CBS I don’t talk about It with everybody
Say what you will about No Ordinary Family’s writing but the truth of the matter is that apparently it works with the type of show it is. As Dave stated above, there are lots of ways to make the superhero genre interesting and complex but ordinary people, for the most part, don’t want complex, they want simple story telling that is easy to follow. Network TV equals simplicity. If you want interesting characters with complex, thought provoking storylines, watch cable TV. I mean, just this sunday I was watching AMC’s Rubicon and knew if this show managed to get on network TV, it would have gotten canceled faster than Lonestar. It isn’t a show for general audiences, that is why its on cable. Regular TV watching folk have wanted simplistic so that is who networks cater to.
People don’t want ordinary pedestrian writing they want excitement, see The Sopranos. Americans can digest quality programing just fine as long as its exciting and not a bore.
has Glee become a tired fad already or is this just a hiccup?
The problem with Glee is that Fox marketed this show to the point of overexposure and the producers started to believe their own press. Fox only knows two ways of marketing–either they don’t know what to do and confuse the viewers to the point that no one watches (ala Lonestar) or they ram it down people’s throats until the public’s gag reflex kicks in (ala Glee).
Glee started out as a charming show and then turned into an unwatchable phenomenon.
By unwatchable phenomenon you mean the top rated program of Tuesday nights?
The truth is ABC needs to keep some shows like “No Ordinary Family” to bring back families with children under the age of 13. Most of what they have put on the air for the past decade has been anything but what they built themselves on for the decade prior. Families with younger children don’t need a gripping story line at 8pm save those shows for after bedtime. They need shows that can be watched by the whole family after they have guessed all the letters on “Wheel of Fortune.” Not everyone just puts the kids in a different room and turns on Disney, but maybe that’s what the execs were thinking when they made it a standard cable station, that there was no more need for family friendly tv on their network stations.
Uh, yeah, re: No Ordinary Family, are you kidding? It’s pedestrian. Period. Write it down, it doesn’t last more than one season.