It’s not very often that the CW wins an hour of primetime among adults 18-49. The network accomplished just that last night with the 200th episode of Smallville, which led the competition at 8 PM with a 1.3/5, matching its season premiere demo number and hitting a season high in total viewers with 3.2 million. Supernatural (1.2/4, 2.8 million) was also strong, matching its season premiere numbers and finishing tied for second place in 18-49 at 9 PM behind CSI: NY (1.7/6, 9.5 million). CBS’ CSI: NY and Blue Bloods (1.7/6, 10.3 million) were both down from last week, by 11% and 6%, respectively, while Medium (1.2/4, 6.1 million) at 8 PM held steady to finish No. 2 in the hour behind Smallville. The third original offering at 8 PM, NBC’s new reality series School Pride (0.9/3, 2.9 million) had a poor start, getting beat by a repeat of ABC’s No Ordinary Family (1.0/4, 4.1 million) to finish fourth in the hour, barely edging a House rerun (0.8/3, 2.7 million) on Fox. From 9-11 PM, NBC’s Dateline (1.2/4 million, 4.9 million) was down 25% from the newsmagazine’s delivery from 8-10 PM last week. It finished tied for second place in 18-49 both at 9 PM (with Supernatural) and 10 PM (with ABC’s 20/20). At 10 PM, it improved by 33% on the performance of the cancelled new NBC drama Outlaw. Like NBC, ABC too aired a two-hour newsmagazine from 9-11 PM, with 20/20 matching Dateline‘s 1.2/4 demo delivery. At 10 PM, it was down sharply from last week’s hourlong edition, by 28%. CBS (1.5/5, 8.7 million) nabbed another Friday win in 18-49 and viewers, with CW coming in a close second in 18-49 (1.3/4).
Meanwhile, TBS’ coverage of the American League Championship Series between the New York Yankees and Texas Rangers drew more than 8.1 million viewers, the most-watched LCS Game #1 ever on cable, probably stealing away male viewers from CBS’ crime dramas.
TV Editor Nellie Andreeva - tip her here.