North America is still the UK’s biggest single TV export market, accounting for 41% of all overseas sales. But selling finished programmes, rather than formats remains as hard as ever, according to UK producers’ trade body Pact in its annual export survey. Australia and New Zealand were last year’s fastest-growing territory, up 32%. That’s the second year running Australasia has seen the fastest growth. In total, sales of British TV programmes overseas rose 9% to £1.34 billion. Sales of finished shows, the UK’s largest source of TV income, accounted for 43% of the increase in total revenue, rising 10% to £549 million. Format sales were even stronger, rising 25% to £119 million. And revenue from UK producers making foreign versions of their own programmes rose by 123% to £41 million.
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This article was printed from http://www.deadline.com/2010/10/uk-tv-exports-to-u-s-rise-3-to-769m/