
After David Letterman in the last week of October posted his first demo win over Leno since Leno’s return to The Tonight Show, Leno bounced back to reclaim the lead in both 18-49 and total viewers for the first week of November. This marks Leno’s first solo first-place finish at the top of the 18-49 rankings in 5 weeks, as Leno and Letterman were tied for 3 weeks before Letterman won outright the week before last. In 18-49, Leno averaged a 1.0 rating vs. a 0.9 for Letterman. The same week last year, Letterman and The Tonight Show with Conan O’Brien were tied at 0.9. (In 18-49 viewers, Leno’s average was 1.26 million vs. 1.21 million for Conan last fall; Letterman’s was 1.20 million vs. 1.22 million last year.) The two may switch places again this week as Letterman dominated Leno on Monday night. Among total viewers, Leno averaged 3.9 million for the week, up from 2.3 million for Conan last fall; Letterman drew 3.7 million vs. 3.9 million last year. As for the third airing of Conan’s new latenight show on TBS, his ratings drops were far more moderate than the 33-42% between the premiere and night 2. Last night, Conan drew 2.7 million viewers, down only 3% from the night before. His 18-49 audience was 1.9 million, down 13%. In 18-34,he averaged 1.15 million, down 19%. Here are the averages for the broadcast latenight shows during the week of Nov. 1-5:
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 1.0 rating, 4 share*
CBS “Late Show,” 0.9/4*
11:35 p.m.-12:05 a.m. ET
ABC “Nightline,” 1.0/4*12:05-1:05 a.m. ET
ABC “Kimmel,” 0.5/3*
12:35-1:35 a.m. ETNBC “Late Night,” 0.6/4*
CBS “Late Late Show,” 0.5/3*1:35-2:05 a.m. ET
NBC “Last Call,” 0.4/3*
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 3.9 million viewers*
CBS “Late Show,” 3.7 million viewers*11:35 p.m.-12:05 a.m. ET
ABC “Nightline,” 3.9 million viewers*12:05-1:05 a.m. ET
ABC “Kimmel,” 1.7 million viewers*12:35-1:35 a.m. ET
NBC “Late Night,” 1.8 million viewers*
CBS “Late Late Show,” 1.7 million viewers*1:35-2:05 a.m. ET
NBC “Last Call,” 1.1 million viewers*
*Tuesday telecasts are excluded from these averages due to Election Night disruptions. Friday’s “Kimmel” was an encore.
TV Editor Nellie Andreeva - tip her here.


I hate Lenos ugly face
Jay is #1 !! Always was and always will be !!!!!!!!!!!!!!!!!!!!!!!!!!!!
Well, except when he’s not.
I think this post with its poor grammar and ridiculous punctuation successfully makes the argument that Leno fans are indeed the C-minus students of America. Someone else – Patton Oswalt or Jimmy Kimmel – said this first.
Who really cares about ratings wars in this day and age. 5000 nielesn boxes tells us what 300 million ppl watch>?!? really!?
you are a dope. almost every dollar that a broadcast network earns is based on those numbers. idiot.
Statistics would argue yes. The problem is mainly in whether these boxes are in households that are inline with the overall demographics of the country. Otherwise you have problems with selection bias.
I personally have never met a single family that has ever had a box. Given my demo group, I would think the inaccuracies with the ratings system is not the number of homes tracked, but the fact that they’re not tracking an accurate representation of the country’s demo groups.
Why are we even comparing numbers from last year vs now, etc? It’s absolutely ridiculous. Just give us the current numbers, who is beating who — that is all anyone cares about.
Oh yeah, and Conan rocks. So glad he is finally out of that crappy Tonight Show suffocating hold.
How about some kudos for Nightline which is actually winning late night? Leno’s ratings here are an aberation; on Monday night of this week he got his ass handed to him with a god-awful rating in 18-49. He was trounced by Letterman and Conan. But Nightline was strong again on Monday.
I bet now ABC is glad that Leno didn’t take their offer to do a late night show. Nightline is cleaning up. ABC, nor anyone else, would never offer Leno a gig now.
Nightline and Jimmy Fallon are the two best shows in late night.
I guess the people watching Nightline are really the 35-49 part of that demo (more expendable cash so a good thing I think), because I don’t know a soul under that age that watches this over The Daily Show and now possibly Conan.
Conan’s ratings will continue to fail just like on NBC. The attention span of the 18-34 viewer is very short. They watch until something else comes along. The younger generation is that way, that’s why Steve Jobs / Apple can sell that age group a new I phone every year to two.
Older viewers tend to stick with something, like Leno. Give Conan another two months and he’ll much lower than the first week. But hey its cable who really cares.
You think it’s only “younger” people who buy a new iPhone every two years? Where do you live, Sioux Falls? I hope the view is nice from your porch.
In TV older viewers don’t matter at all. They just don’t. They don’t even count. All advertisers look at are the 300,000 18-34 year old viewers leno drew on Monday of this week and the 360,000 Letterman drew, and they say “No thanks.” They look at Conan’s young demo ratings and want in.
There’s enormous ageism when it comes to TV ratings. Like it or not, that’s the deal.
With Leno and Letterman numbers as low as they are, why not just go to ratings carried out to 2 decimal places? If they are going to put up cable sized numbers, might as well use cable style statistics.