Nellie Andreeva

UPDATED: It has been a good fall for CBS and now a solid November sweep. The network is projected to win the sweep in adults 18-49 for the first time since 2005 (tied with Fox) and post its tenth consecutive November sweep victory in total viewers. For Fox, the solo sweep demo winner last November, this is the second consecutive No.1 finish after the network had never won the sweep before last year. All English language broadcast networks are down year-to-year, with CBS and NBC posting moderate declines (NBC is benefitting from favorable comparisons to last year’s averages being dragged down by the Jay Leno Show and this year’s boosted by a big Sunday Night Football numbers).  Fox is suffering the steepest declines despite a scorching Glee. The network was mainly hurt by a weak World Series, which was down significantly from last year’s Yankees-fueled one. Meanwhile, Univision delivered double-digit percentage increases for the sweep in all key categories, including adults 18-49 (+16%), adults 18-34 (+13%) and total viewers (+11%). For the first time, the Spanish-language network finished the November sweep as the top-rated network among 18-49 on Friday night. Here are CBS Research’s projections for the sweep among adults 18-49 and total viewers using Live+Same Day numbers. The networks’ 18-49 averages will go up by a couple of tenths when adjusted with Live+7 numbers, but the percentage differences are not expected to change significantly as they compares Live+Same Day November sweep numbers for both 2010 and 2009.

18-49, % Difference from 2009

CBS     2.7  -7%

FOX    2.7  -21%

ABC    2.6  -10%

NBC    2.4  -4%

Viewers (000), % Difference from 2009

CBS     11,196  -1%

ABC    9,550  -6%

FOX    7,821  -20%

NBC    7,199  -2%

Note: CW didn’t issue projections. Its sweep-to-date numbers are: 2.16 million total viewers, down 7%; 1.1/4 in adults 18-34, down 15%. Univision’s averages for the sweep are: total viewers (3.9 million), adults 18-49 (2.1 million or 1.7 rating) and adults 18-34 (1.1 million).

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