
Why in the world did NBC put on repeats of Law & Order: SVU and especially fledging Law & Order: Los Angeles last week? After 2 consecutive 20%+ declines, LOLA rebounded big time 2 weeks ago, up 24% in the 18-49 demo to a 2.4/7 and a time slot win. SVU (2.6/7) was also up, by 13%. But instead of keeping the momentum going, NBC aired reruns of the crime dramas last week. The result: LOLA (1.9/6) was down 21% from the last original airing, tying its lowest rated-telecast from 3 weeks ago and tying ABC’s entertainment special for second place in the 10 PM hour. SVU (2.1/6) was down 19% from its fast national result 2 weeks ago (22% from the final) for a season low. At 8 PM, Undercovers (1.3/4), the only NBC Wednesday series to air an original last week, was down a tenth for an series low. (It grew a bit week-to-week in total viewers to 5.8 million)
Even without a Halloween hook this week, ABC’s sophomore comedy The Middle (2.9/9) had a ratings uptick in the fast nationals that may carry over to the finals. The family comedy was up a tenth vs. its fast national result last week (flat vs. the national) for a season high while all the other ABC comedies were flat (Better with You, 2.5/7) or down (Modern Family, 4.8/13, -6% and Cougar Town (3.0/8, -9%). A country music-themed news special (1.9/5, 6.2 million) improved ABC’s performance in the 10 PM hour with The Whole Truth last week by a whopping 72% in the demo. It drew ABC’s largest audience in the time slot since last December.
After taking a hit against the World Series last week, CBS’ series rebounded last night. Survivor: Nicaragua (3.7/11, 12.3 million) was up 6%, Criminal Minds (3.8/10, 14.4 million) up 12% and The Defenders (2.3/7, 9.9 million) up 10%. CBS won the night in adults 18-49 (3.3/9) and total viewers (12.2 million). Note: Fox aired Hell’s Kitchen reruns (1.4/4) because of the early finish of the World Series.
TV Editor Nellie Andreeva - tip her here.


wooo!! keep em coming NBC!
Time to put Undercovers to bed.
Hi Nellie,
NBC was bound to have repeats of the Law & Order franchise at one stage so whether it was last week or this week it doesn’t really matter.
I really think the problem is the 8pm lead in they get from Undercovers which is sooo freaking bad. It’s shocking that NBC refuses to yank the stupid show from their schedule. I mean an SVU repeat would do better in the demo.
You really have to ask why NBC put on repeats last week? All together now — BECAUSE NBC IS RUN BY IDIOTS!
I assume NBC went the rerun route with the L&Os because they thought they shouldn’t waste new episodes of male-skewing series against the World Series. CBS was bolder, and it paid off for them.
Haha NBC really got SUCKERED by JJ and company with Undercovers! Remember, they developed THE WALKING DEAD for a year but got too scared to make a pilot–and that show has become a smash for AMC.
Memo to Comcast: This time when you clean house fire the middle management execs at tge network and studio, not just the department heads. And do it in a brutal and humiliating fashion so that a) the incoming executives are extra motivated to deliver hits and b) the untalented folks you fire will have an especially hard time getting jobs c) the agency community will be put on notice that NBComcast won’t ever be bamboozled again the way they were with Undercovers, Chase, and the impending disaster that is Harry’s Law.
Or, alternately, just shutter the network entirely.
Four stars, my friend. Excellent post.
In an answer to why NBC aired L&O reruns last week, it’s because LOLA got off to such a late start production wise, that they were forced to air 2 new SVU eps the first week and in an effort to catch up, and give LOLA prodcution some breathing room, they figured up againts Game 1 of World Seriesz and before sweeps would be a good time to take a week off.
With FOX in reruns, they actually had less comp than the last time they aired originals so I dont think you can point to the week break as sole reason for the declines.
So few of the shows NBC takes chances on work – because they aren’t chancy shows. UNDERCOVERS? Who is that aimed at? The reason it did well as a movie (the Smiths) is that it had 2 of the most beautiful people in the world having a whirlwind romance around it. JJ is who he is and definitely makes hits – but sometimes the best tank too (see disarray at TERRA NOVA e.g. re: SS). If L&Os matter so much, give them the “credit” they deserve and a decent leadin. And stop w. the repeats! Baseball, schmaseball. If U were keeping up w. the ratings, U’d have noticed that the WSeries was losing viewers along the way.
Law & Order is just a tired, old franchise that should have never gotten a new spin-off. LOLA hurts the brand even more, because it’s just “more of the same” that viewers didn’t want to see in the first place. So SVU goes down with it.
It’s great to see The Middle getting stronger and stronger despite the ungrateful 8 PM slot. It’s such a sweet and funny family show with an amazing cast. But it will probably never get the recognition that the cliché-laden Modern Family & Cougar Town get.
It won’t get the recognition that Modern Family gets because it’s trite and uninteresting, whereas Modern Family is genuinely hilarious, week after week (cliché-laden or not). Cougar Town is terrible. Don’t compare Modern Family and Cougar Town… they’re like night and day.
It was also odd that last night’s LOLA wasn’t the original episode initially slated for last week then bumped (the one listed in online/onscreen program guides up until 10pm last Wednesday). Any attempts to claim last night’s episode was already locked into the guides and would affect marketing if swapped are false. So either the episode scheduled to run last week was so good they’re saving it for later in sweeps or it was so bad it needed more work. Which might also explain why they made that last-minute decision to pull it last week.
I so desperately wanted to love LOLA because I was a diehard L&O mothership viewer but the former leaves me cold for numerous reasons, not the least of which is the dated, cornball LA dialogue that lacks a local’s more subtle hand.
Don’t know what you’re talking about Lynnie. Last nights LOLA episode was on my direct tv listing for over two weeks.
Amazing. Country music news beats out Maura Tierney by 70%. Can anyone please tell my why she was given lead? Nobody knows her name outside of inner industry. Serious question. Is there talent I don’t see? Is there a brand behind the name I am missing?
I like to think I have a good eye on that works in the grid and what doesn’t, but I can’t grab a clue as to what she’s doing on TV still. Good for her and her health, but damn if I’d attach to any project she’s in.
I don’t think you can say she wasn’t know. All that time on ER made her at least visually familiar to viewers even if they didn’t know her name.
Ensembles tend to produce two types of performers: those who have what it takes to play a lead (George Clooney, Katherine Heigl, Will Ferrell) and those who have what it takes…to be in ensembles.
Maura Tierney, unfortunately, is in the latter. She’s simply not an exceptional actress and the show is nothing more than average either.
NBC is a straight up joke. Everyone one of their new shows may not get a second season….Pathetic
Walking Dead originally at NBC? More proof that Zombie shows don’t do Network.
LOLA is Law & Order updated with cheesy CSI-esque effects and music. The show sucks.
Again, NBC is Nothing But Crap and I just hope the new group taking over will have common sense to remove Angela Bromstad from her role. She is flushing the network right into the toilet. Typical Jeff Zucker hire.
Please spotlight “The Middle!” It is one amazingly funny show.
It’s the little show that can!