
With football season heading into the home stretch, NBC’s Sunday Night Football last night had another strong showing with a 14.2 household rating. NBC dominated the night as it has done every Sunday this season, with viewership for the game expected to be around the 20 million mark. CBS and Fox switched places again, with Fox benefiting from a late afternoon NFL game spilling into primetime this time around.
Surprisingly, the football overrun, which scored a 7.0/19 rating in adults 18-49 from 7-8 PM provided little boost for Fox’s Sunday comedies, which last week posted big double-digit gains in their return after a two-week MLB preemption. Last night, The Simpsons (3.9/10) was up a modest 5% and may be adjusted down as it includes two minutes of an NFL overrun. The Cleveland Show (3.1/7) was up 3%, while Family Guy (3.3/8) was down 13% and American Dad! (2.6/6) was down 10%.
Also retreating after posting across-the-board rating increases last week was ABC’s Sunday lineup. Extreme Makeover: Home Edition (2.2/5) was down 12%. Desperate Housewives (3.7/9) was down 8% from its fast national number last week, while Brothers & Sisters (2.5/7) was down a tenth. (Desperate Housewives was adjusted up a tenth and Brothers & Sisters slipped a tenth in the finals last week.)
At CBS, 60 Minutes (1.8/5) was down 45%, which is an average gain-loss for the venerable newsmagazine depending whether it follows a football telecast or not. (Last Sunday, it did.) The Amazing Race (2.7/7) was also down from last week, when it was boosted by some halo effect from the NFL overrun. But the football-related CBS scheduling shifts has had negative impact on sophomore reality series Undercover Boss (2.7/6). The show, which often gets pushed to 10 PM by football ,posted a series low last night. Ditto for veteran crime drama CSI: Miami (2.4/6), which often gets pushed out when CBS carries a late-afternoon game. Last night, the series was down 8% from its last original on Oct. 31. In the fast nationals, CBS (2.4/6, 10.9 million) is running fourth in the 18-49 demo, edged by ABC (2.5/6, 9 million)
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Why is Brothers & Sisters still on the air? It seems as if the same thing happens every episode. I try to watch but after 15 minutes I just give up, particularly when I know I’ll be able to tune in again next week and watch the same story lines repeated over again.
Okay, but how did Palin do? My curiosity is killin me you betcha!
Sports has to stop messing with good shows on tv week after week. The games if they even have to air on the local stations should be way earlier so there is no running into good shows.
Undercover Boss is quickly going the road that Extreme Makeover Home Ed is going – locked into a formula that cant be changed up much you start to feel like ‘seen one seen ‘em all’. UB got hit by Sarah Palin’s Alaska and gotta say, you dont have to like her to love how stunning that state is. It was a fun and fascinating hour and leaves a lot of room for variety – the difference between a reality show like Alaska and one like Undercover Boss is that you dont have to work off such a fixed blueprint. (and I am starting to like Todd Palin more and more)