EXCLUSIVE: Harvey and Bob Weinstein’s restructured The Weinstein Company has been gearing up slates, and hiring veterans to run the TWC and Dimension film labels. Now, they are about to fill the void in marketing, and the choice is a surprise: I’m told that the Weinsteins are hiring Bladimiar A. Norman, who gave notice last week and stepped down from his post as Head of Digital Marketing at PR agency 42 West. Norman, who held posts in interactive marketing at Paramount, Warner Bros and Sony Pictures Entertainment, will come in as vice president. Another exec might be added, but I’m told he’ll spearhead marketing for both TWC and Dimension pictures, reporting to David Glasser and the brothers. The Weinsteins recently hired Donna Gigliotti as TWC production president, Brad Luff as Dimension production president, and banker David Hutkin to oversee a new funding unit. In his 42 West post, Norman was digital marketing advisor for 127 Hours, Black Swan and the awards campaign for last year’s Oscar winner, The Hurt Locker. While at Paramount, he was involved in digital marketing initiatives and awards campaigns for such Paramount Vantage pics as Babel and There Will Be Blood.

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