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It Wasn’t The Marketing: FX President John Landgraf On Why ‘Terriers’ Didn’t Work
FX has made it official – there will be no Season 2 of Terriers. The Shawn Ryan/Ted Griffin drama, which last week wrapped its freshman run, ranked as the lowest rated first-year drama series on FX ever with an average of 970,000 viewers tuning in for the original telecasts, 509,000 of them in the adults 18-49 demographic, corresponding to a .49 demo rating.
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Fuuuuuuuuuuuuuuuuuu**
Read through all the comments to date. Oh, well–another good show goes to an early grave. Reminds me of “Firefly”: witty writing, interesting characters, good directing–a perfect storm for network exec’s. The networks should have the e-mail addresses for each of their shows posted on their websites. Shows in danger of being canceled should have some status bar for us to monitor, and the marketing execs should listen to what we have to say. If we don’t support alternatives to Reality TV programs–that’s all they are going to give us! FX, you really dropped the ball! Taking a page from the way Fox treated Firefly. You should be ashamed of yourselves.
It seems that a lot of people are upset about the cancelling of the show. I know I am! I have just finished watching the series on Netflix. Could it be at all possible that the cancelling of the show co-insides with the story line of Britt going to prison for a year? Like a masterstroke of marketing genius? Get a ton of people upset about the cancelling.. put it on netflix to hype up the hype and then bring it back? I know Doctor Who took a year off to focus on the writing of the upcoming seasons…. Maybe Ted Griffen has the same idea? ahhh. ehhhh. trying to be optimistic.
Shocker.
Thats to bad. I liked this show.
wtf i was waiting for season 2 thats BS i loved season 1 what went rong?
I agree!! I am sick of getting into a great series, only to find it has been cancelled. FX should give the show a second chance.
This is a shame, the show was EXCELLENT
Show WAS excellent, writing was great, directing was great, the deep storyline was great… but Donal Logue isn’t a compelling actor; in fact, the overall casting wasn’t attractive enough.
This show had ALL the makings of being the next ROCKFORD FILES, but Donal Logue is no James Garner in terms of charisma, charm and bon vivant attitude…
You’re crazy. Donal Logue is awesome.
Agreed. The entire show was cast well. The characters weren’t hyper-glossy and neither were the actors/actresses. Donal Logue with his beer gut; two attractive female leads in their 30′s/early 40′s who seem to be wearing a normal, non-drag-queen amount of make-up. The beat-up truck and the normal clothes. The lawyer, Hank’s ex-partner – every role fleshed out.
This is why I loved this show. It was more real that most shows. No super hot model lead actress, no stud muffin beef cake lead actor. The places were real, the people seemed real, and the story seemed real. It was a true intellectual series. However, because of all these reasons, I’m not surprised that it didn’t do that well, people in general want to see fluff, and this show didn’t have any.
Donal Logue was fabulous–I’ll watch everything he is in from now on. In fact, I enjoyed everyone, including/especially the supporting actors.It’s so rare to see charactors brought to life instead of pretty people emoting. I’m so disappointed the show was cancelled.
Lula go find a copy of the old fox series grounded for life logue was the start of it I’ve watched everything of his ….i lived terriers fox sucks
What complete BS! Donal Logue was very believable and gritty. Finally there was a cast that actually looked like people in real life. Not like they were sitting around waiting for a photo shoot.
This is pretty clearly due do criminally poor marketing by FX.
The name of the show didn’t help either. They should have called it “Ocean Beach”.
It was a great show and I’m sad to see it go.
Agree totally about marketing and name. WTF was with the nasty-looking dog?
I wonder if it’s worth looking at this in part as a cautionary tale about just how powerful social media really is. For one example, Bill Prady, EP of The Big Bang Theory, kept heroically promoting Terriers on his Twitter feed, trying to get his show’s millions of fans to help bulk up Terriers’ ratings. (Yes, he’s only got 30,000+ official followers, but plenty of BBT fans read his tweets without actually signing on to Twitter.)
Before someone snarks that says more about the power of Prady than the power of Twitter, perhaps it’s worth considering: Despite all the hype, maybe you can’t rely on social media to save you if you screw up the basics, like titles and graphics.
DITTO! They should run season 2 of Terriers as soon as the next season of Justified wraps up. Two great shows!
I agree, I only heard of it when Donal Logue was on the KTLA morning news promoting it one week before the premiere. Before that, I had no clue.
I agree completely. I watched the pilot only because I’ve never missed an FX’s show premiere, but I wasn’t excited about it because the promos all looked stupid and the billboards told me NOTHING about the show. (they’ve got a dog business on the beach?) So imagine my surprise when it became my favorite new show this season. FX usually has better marketing for its shows, and it’s downright tragic that one of their best ever is gone because they didn’t extend it the same courtesy.
+1
What will Donal Logue do now?
I bet he heads to Sons of Anarchy. Reason being, he was set to star in “1%ers” until the show lost traction.
Bad day at Ocean Beach. Be great if it was picked up somewhere and actually promoted.
Good riddance, everything about the show felt forced…
Get a life loser. This was best show of fx since the shield.
“Get a life loser. This was best show of fx since the shield”
Oh thee irony…
” …everything about the show felt forced…”? Seriously? And you know this because you are an actor? director? film editor? screenwriter? I’m sure the shows you have written for or acted in are still on the air right? Compared to the crap being renewed season after season, Terriers was a definite cut above. You boned this decision big time Landgraf.
Oh, and by the way it’s ‘Oh the irony’, not “Oh thee irony …” redmenace
That is a shame. The only show I’ve watched every episode of so far this season.
Another good one bites it early…
May be a great show but hate the one sheet. An annoying little dog that never shuts up and nips at your heels? Please.
NOW I get why the show was called “Terriers”…
There will be another show just like this on FX next year. And on all cable networks. Because they love this kind of show. More than their audience does. Because they think this is what their audience wants. But no one knows what the audience wants, including the audience. That’s why surprises and risks and chances must be taken. No one knew they wanted LOST until it appeared. No one knew they wanted DAMAGES until it appeared. Or MAD MEN. Or even MODERN FAMILY!
This “quirky + bromance + procedural = hit” equation is not what people are clamoring for, just because it looks great on paper and fun on dailies.
That being said, this was a charming, enjoyably rough around the edges show that was absolute quality… which is only more the reason, I guess, why audiences didn’t watch it and the network refused to give it a chance.
of course – I loved the show – thanks for continuing to cancel the shows I like
every time i’d watch this show, i’d think how robert altman began in television. and how if he were still alive today, he’d at the very least enjoy the hell out of this unique, brilliantly written show, if not throw his hat back in to the TV ring and direct an episode. imagine that…
TERRIERS exemplifies his kind of iconoclastic spirit with beautifully rendered and understated characters, snappy, hummin’, intelligent dashiell hammettesque dialogue and pitch perfect acting worthy of all the aforementioned.
FX, usually pretty trail blazing and on the money, got it wrong here, baby.
Very sad indeed. An excellent show that managed to be original and surprising in an old genre that was encumbered by an awful marketing campaign that simply did not sell, explain or promote the show.
The only character that seemed forced was Logue’s sidekick…the rest of the show was great…also agree..bad marketing, horrible title
Love Logue and his sidekick, best buddy show in the last ten years.
Disagree. Britt was great (and kind of smoking). Hope to see that actor in something else, maybe playing a different type. But he did a solid turn in Terriers.
Awwwwwwwwww, crap! Say it isn’t so! Banging my head upon my desk right now! What’s the matter with networks these days anyway? Sad, sad, sad.
they had great (if somewhat derivative) characters and smart dialogue. the plotlines definitely seemed contrived, however…would have loved a chance to see them really develop this show. love donal logue and his sister was very good as well.
Donal is great… but that show totally sucked.
that sucks, man! that show was the best thing on this fall. grrr.
The good news is it’s being replaced by an airport.
As sad as I am to see this show go, this comment wins!
+1 – best laugh I’ve had this morning.
YES!!!
…and now we’ll never know if they went to Mexico or not! BOO to FX.
Awesome!
Loved thew show, but it was a bad fit for FX from the start and had one of THE worst names for a series ever; friends of mine thought it was a dog show on NatGeo, for God’s sake.
BUMMER! “Terriers” is such a great show and an excellent update on the venerable TV detective genre. Donal Logue’s Hank is a beautifully broken character. The writing was excellent and characters felt multi-dimensional (e.g. Hank’s crazy sister!). I’m really gonna miss this one. Incidentally, I initially thought it was a dog reality show from the posters.
One look at the ad at the top of this post will tell you why. They should fire whoever came up with that campaign instead of firing the show, it took the whole season just for it to build word of mouth in spite of that, seeing as no one had any fuckin idea what it was. I bet with a bit of concentrated advocacy in the off-season and a better push next year it could’ve found some real legs.
Great show…what a waste, i hope someone else picks it up. Victim of a bad title and poor marketing by FX