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ABC today announced its scheduling plans for new reality series Secret Millionaire, confirming Deadline’s story from October. Secret Millionaire will premiere on Sunday, March 6, taking over the Sunday 8 PM slot regularly occupied by Extreme Makeover: Home Edition for a six-weeks. EMHE will return in the time period with original episodes on April 17. Secret Millionaire‘s premiere is timed to the Academy Awards, ABC’s highest-rated annual telecast, which airs the previous Sunday and is expected to heavily promote Secret Millionaire. CBS’ similarly-themed Undercover Boss benefited from launching behind that network’s top-rated telecast last season, the Super Bowl.
Based on the hit British series, the Zodiak USA-produced Secret Millionaire follows successful U.S. business people who spend a week in the country’s poorest areas and at the end of their stay reveal their true identity and give deserving people in the community hundreds of thousands of dollars of their own money. The series was first adapted in the U.S. by Fox, but ABC ‘s version is said to be more faithful to the original and have stronger emphasis on the emotional experience. Casting is already under away for a potential second cycle. Secret Millionaire is executive-produced by Grant Mansfield, Natalka Znak, Claire O’Donohoe and Leslie Garvin, with Paul Osborne is co-executive producing.
TV Editor Nellie Andreeva - tip her here.
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What about a unique take on this concept…
Like giving out lapdances to the nation’s neediest. Cause I know a couple guys who could really use some x-mas cheer.
Didn’t Paris Hilton do this with her waif best friend years ago. and isn’t this Undercover boss really? Lame!
this seems pretty tired on ABC’s part. Undercover Boss has success in this arena…so now, let’s try our hand in the same pool a year later and try to use a very similar strategy. Undercover Boss is already hurting in the ratings. Enough already. People are tired of “woe is me” reality. The economy sucks, yeah, we know it. Let’s just see something entertaining.
This was already a show in the U.S. as well, I saw a few episodes then it was gone, about 3 years ago.
IT WILL BE AN AWESOME SHOW!
I won’t be watching …All this goody-good stuff doesn’t happen to real People. In 17 months, I have had a brain aneurysm, lost two auto’s, 3 pets, a friend,my brother is in St.Louis with congestive heart failure,three of us in one family has lost our
jobs, and this week, papers will be filed to evict us.. I don’t intend to watch any more goody-good shows that only make me wish we could be HELPED..
It was a miracle that God allowed me to live, my grand-daughter lived through a horrific auto wreck again God was there and I know that but these shows just make me realize how many really need help and we don’t see it. These shows are in large cities and miss little people.