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Even though the 20th Century Fox film Knight and Day‘s soft domestic opening left Hollywood and the media second-guessing everything from the title and marketing campaign to the viability of its stars Tom Cruise and Cameron Diaz, the film has slowly established itself to become Fox’s biggest 2010 release with $262.3 million worldwide gross.
The film’s $76.4 million domestic gross was considered low for a summer Cruise action vehicle. But the pic rallied overseas with $185.9 million in foreign grosses. While Fox’s Date Night and The A-Team did more domestic business, Knight and Day‘s overseas gross placed it ahead of those films and demonstrates the value stars still have overseas. Of course, the studio’s biggest movie revenue source for 2010 was Avatar, but that film was released in 2009 as was Alvin and the Chipmunks: The Squeakquel.
The offshore gross of Knight and Day did not help the film’s perception because most of its overseas business came late in the summer and during the fall. That’s because studios bypassed the World Cup, when nobody outside the US seems interested in going to the movies.
That bolsters the case for Cruise, who is once again in demand on his next vehicle after Mission: Impossible Ghost Protocol. Among the films he’s being courted for are New Line’s Rock of Ages musical, and At the Mountains of Madness, the HP Lovecraft adaptation that will be directed by Guillermo del Toro and produced by James Cameron. That 3D project is based at Universal, but the studio has yet to sign off on the budget.
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I know making movies is hard business. but this flick was one giant pile of uninspired smoldering poo. That it made nearly $80 million is even more execrable. Shame on you, John Q. Public!
Bobby the Saint, Really? Really? Give up dude, you lost this one. Enjoy the day job.
Agreed. I think I won that argument against you over the summer saying it would do well overseas. How’s that pacemaker treating ya?
Hmm. I think he was talking about the quality of the movie irrespective of gross, guy. How are your bifocals treating you?
Thanks for two posts encouraging creative bankruptcy in Hollywood. Shame on you for missing the point and defending a pathetically mediocre and sloppy film.
Of course, if you genuinely think NIGHT AND DAY was good than your taste needs to go to rehab.
In a world where ‘Jackass’ spawns three sequels and is feted by top critics who dissect the pathos of the characters within, ‘Saw’ runs for seven meaningless iterations, and ‘Hostel’ and ‘The Human Centipede’ are actual things, ‘Knight and Day’ is not the worst thing to happen to cinema. Not by a long shot.
to hear Joe Carnahan continue to rant and rave about how FOX blew it for the A-TEAM is hilarious! even RED has a bigger domestic gross than A-TEAM!! and if A-TEAM is so good Carnahan then how is it that it did not even make 100 MILLION overseas in 75 countries over 8 months???
Face it, Joe, the movie was mediocre at best.
to hear Joe Carnahan still rant and rave about Fox blowing it over the marketing of THE A-TEAM is hilarious!! Even RED did more domestic box office. And A-TEAM did not even break past 100 million overseas in 80 countries over 8 months….that proves just what a mediocre film it really was….no marketing could have saved it….177 million worldwide gross is a belly flop no matter how much spin or blame you want to put on it…..face it Joe….finger pointing only makes you look more like the blame game guy you showed with Universal and SMOKIN’ ASSES…erm…ACES.
This site seems hellbent on resurrecting the failure that is KNIGHT & DAY. They are alone in this effort.
KNIGHT & DAY would have been a huge hit in 1995. Unfortunately, the audience lives in 2010.
It was made by dull, middle-aged guys making what they thought was a safe $117 million+ bet.
Then the dull, middle-aged guys who worked on the movie post on this site, using words like “Dude” and “Really? Really?”
Always bank on Cruise and Diaz.
no matter how bad it is. can’t believe this made a penny. and its pretty sad if this is their best
People need to STFU about Cruise now..he proves time and again he knows movies and his films make $$$.
Thank you, Denise. I am so sick of the Cruise-bashing that seems to have started a decade ago. I worked with Cruise when I was a movie publicist and he was a terrific guy: modest, (too) self-effacing, considerate, a total gentleman. He is also straight (can the Cruise-haters finally put those “gay” rumors to rest) and highly intelligent. He is also long-overdue for a Best Actor Academy Award (watch “Rain Man” again after all these years; Dustin Hoffman gave a perfect one-note performance but it was Cruise who, in his own quiet way, was the heart and soul of that movie). So he jumped on Oprah’s couch. So what? He was in love, dammit. Is that to be frowned upon? Case closed.
Cruise in a musical – using his Tropic Thunder/Magnolia chops – is one of the more exciting propositions I have heard coming out of Hollywood today. If more stars would take chances like that one, then more careers would last as long as Tom Cruise’s endless run of success.
I wouldn’t hold my breath. It seems, sometimes, that the name of everyone in Hollywood has been floated for Rock Of Ages.
I absolutely do not believe Cruise is being courted for Rock of Ages. Rock is at best a TV special…a PBS special. Funny how Hollywood just cannot come up with anything original and keeps making these lame musicals. I expect “Glee” the movie to be next. And Tom in the lead role? You gest, right? First he’s too old, although he has managed to preserve his face, and second he cannot sing. Better to put someone like Justin Bieber in the lead role than Tom.
i suspect that means the chronicles of narnia 3 will actually be their top worldwide grosser for 2010!
People overseas have poor taste in movies; that’s the only reason I could think up of.
Just keep Cruise away from the fat suit
although knight and day was one of the weaker tom cruise movies to come out, they are almost always good. hopefully this will shut up the tom cruise bashers now.
I’m so glad to hear this — Knight and Day is the most fun I’ve had at the movies this year from start to finish — It’s a great movie.
Just because the movie was “Fox’s top grosser” doesn’t mean it’s in profit yet. If Hollywood accounting has taught us anything it’s that no movie is in profit (Looking at you, Harry Potter).
How much did it cost to make?
How much did it cost to market?
How much of the domestic revenue went to theater owners (and not the studio)?
Do Cruise and Diaz have “dollar one” gross points on it?
At $117,000,000 production budget (estimate per MovieInsider.com) they have a lot to overcome.
Some of you guys clearly do not see how cruise’s drawing power is not nearly what it once was. Every since the whole oprah thing he has seemed desperate to get some credibility back. Mission impossible 3 was a disappointment not a bomb. Two diff things. Tropical thunder he had a minor role though he was good. The whole mtv video award stunt reeked of desperation. Knight and day was a bloated mess and was only a “hit” because fox had a down year. 250 mill total is not that impressive for a movie that cost over a 100 mill to make
Ahhaah. That is delusional. Have you even looked at diaz’s recent grosses and I don’t count shrek 4 as one of her movies. She has no drawing power whatsoever
Money Movies drive the art business, it is a simple art brush, or formula.
I totally agree that Tom Cruise in a musical is more exciting than this. I hope that more actors and actresses can do like that to make their career stable or let say succeed more.
Wow!
This is like pissing in the ocean compared to Fox’s gross last year from Avatar. This is the perfect example of setting the bar low.
The Fox executive Christmas bonus pool is a whole lot smaller.
Most people didn’t see this movie before blasting it, but it wasn’t a bad movie.
At all.
It never took itself serious.
And who doesn’t wanna see Maverick in Top Gun 2??? Yes, Cruise is kooky with his alien scriptures no doubt. And if that’s what you want to hold against him not many people would argue with you. But to be a debbie downer on his career is just hating. Cruise is a movie star who also acts with the best of them. Now all those who immediately blogged after Knight and Day’s disappointing domestic opening weekend about how Cruise’s career is over can now eat giant f’n crow!
I very much enjoyed the movie. I have a cherry picked selection of DVDs that I purchase because I know I will be several times during each year. Knight & Day will be added.
Coincidentally, I just purchased The Interview with A Vampire, that I saw twice in the theater when it was released. A super movie, and per a film tracking website, it earned more than $235,000,000.
A win/win situation would be to not release Cruise films in the U.S. anymore, if other countries like him so damn much. I enjoy Cruise movies occasionally *despite* the fact Cruise is in them, but usually he ruins movies for me, and I do not want him stinking up the screen in Mountains of Madness.
Knight and Day was rancid crap that the public mostly ignored as I doubt Fox wanted an under 100M gross for something that high-profile. Now, hopefully the public again mostly ignores The Tourist, which looks like basically the same movie.
Tom Cruise will always get my hard earned dollars at the box office.
This is why I’m perplexed when people insist that Cruise’s career is over. He’s obviously no longer the consistent huge draw he was in the 80s and 90s and the increased coverage of his beliefs and Scientology in general have hurt his brand domestically, but his films do an incredible amount of business overseas and he still remains one of the more bankable actors out there.
I still remember when everyone was convinced that Valkyrie was destined to be a complete and utter disaster instead it ended up with $83 million domestically and $200 million worldwide; certainly not a hit but no where near the doom and gloom projections that everyone was anticipating.
Wow, I wonder how many entertainment writers who beat the S*** out of Knight and Day when it opened will realize they were just a bit pre-mature in their negative pronouncements and will have the BALLS to admit publicly that they were wrong? I’m amazed by Tom Cruise’s accomplishments…what a crazy amazing friggin’ career. He just keeps goin and goin and goin. Well played, sir.
the campaigns for knight & day and the (retin)-a-team were simply inept. the fox box-office bomb factory is running at full capacity!
bobby the saint, what are you talking about? that was an enjoyable movie from start to end.