
Guess who started winning nights in the 18-49 demo this season? After going without a nightly victory outside of football-fueled Sunday until Monday, NBC won 2 nights this week, Tuesday and Friday. NBC has been helped by other networks airing repeats heading in to the holidays. Last night, NBC was the network with most first-run programming, 2 hours. The other original offerings on the night were CBS’ half-hour reality special I Get That a Lot and ABC’s newsmagazine 20/20. The two-hour Dateline (1.4/4 in 18-49, 6.4 million) drew its largest audience and matched its best demo number since Oct. 8 to rank as the most watched program of the night. Meanwhile, CBS’ rerun of Frosty the Snowman (1.6/6, 5.6 million) at 8:30 PM was the highest-rated program of the night in the demo. It was followed at 9 PM by Frosty Returns (1.4/5, 5.2 million), which tied Dateline for second place in 18-49. But CBS’ celebrity special I Get That a Lot (1.0/3, 3.4 million) that did very well in its initial run on CBS, barely registered in its return last night. For the night, NBC, which aired a Minute To Win It rerun at 8 PM (1.0/4, 4 million) averaged a 1.3/4 in 18-49 and 5.6 million viewers, followed by CBS (1.2/4, 5 million), which aired a Blue Bloods rerun at 10 PM (0.9/3, 5.4 million), and ABC (1.1/4, 4.1 million). Fox re-ran the Ice Cube feature Are We There Yet (0.8/3, 2.8 million), while the CW aired back-to-back Vampire Diaries repeats.
TV Editor Nellie Andreeva - tip her here.


Um, CW also had two hours of first-run programming — Smallville and Supernatural were both new episodes… guess the network doesn’t exist to this site anymore on Fridays.
The CW aired two encores of The Vampire Diaries, and did all week. Don’t know what you are smokin’.
Maybe it’s vacation season? The other day, ABC was airing re-run promos for No Ordinary Family, but the episode turned out to be brand new (and a continuation of the storyline). This time of the year I think there’s a lot of eggnog and spiked cider punch flowing, so no one can safely rely on announced scedules from night to night.
This programing is enough to make you wanna go out and buy a brand new truck and chop down your own Xmas tree.
Well, that was stupid. Last-minute pre-emption of a rerun with a new episode? Way to ensure few will be watching.
Nellie, I Get That A Lot was ‘new’ but it was a clip show
Think you guys got enough commericals? I think so … You should be ashamed … I will no longer watch any programming … period.
Go count your advertising money – not viewers. Leave me out!
I’m changing channels.
Ann O’Hare