
The second season premiere of FX’s animated comedy Archer last night drew 1.5 million viewers, 986,000 of them in the adults 18-49 demographic. It was down 16% from the series premiere last year but significantly outperformed its first season average. Interesting footnote: Archer‘s lead-in, a rerun of Two and a Half Men, logged 1 million 18-49 viewers on the day Charlie Sheen made headlines with his hospitalizations following a wild party at his house. That was one of the show’s most watched telecasts on FX ever.
Airing against Archer, MTV’s Jersey Shore finally cooled off, but just a tiny bit. After a series of ratings records, the hit reality series averaged 8.83 million viewers last night, a fraction below the record 8.87 million who tuned in last week. The show kept steady in the 12-34 demo with a 8.8 rating and once again ranked as the second highest-rated program on any network behind Idol.
Meanwhile, CNN’s Piers Morgan Tonight sunk to a new low last night, and that’s not only a reference to his choice of Kim and Kourtney Kardashian as guests. Morgan’s interview with the Kardashian sisters drew his smallest audience to date by a wide margin, 498,000. That is well below the 2.1 million he attracted in his debut last Monday and below the 674,000 his predecessor Larry King averaged in 2010. How small was Piers Morgan’s audience? It was smaller than the number of 25-54 viewers the time slot leader Sean Hannity attracted last night (1.9 million, 533,000 in 25-54). Morgan’s 25-54 audience was 164,000. He finished distant third in the 9 PM hour behind Hannity and MSNBC’s Rachel Maddow (983,000; 227,000 in 25-54)
Reversing Morgan’s downward ratings trend will no doubt be on the agenda of NBC News’s Washington bureau chief Mark Whitaker who today was named EVP and managing editor at CNN and put on the same level as CNN’s EVP Ken Jautz.
TV Editor Nellie Andreeva - tip her here.


Clearly CNN didn’t learn a thing from the O’Brien/Leno debacle.
I told everyone, putting on Piers is a huge, huge mistake. I hope CNN realizes that now. What the hell were they thinking? It smacked of desperation from the start. But everyone who really knew Larry King’s audience, and knew Piers presence (or lack of it), his noxious ego, knew this was a colossal blunder. My advice: CNN take him off the air as soon as possible. You won’t replicate King’s show (that’s not a tip-of-the-hat to ‘Larry King Live’ which was, I think everyone can agree, well past its prime) so don’t even try. Just bite your pride and move on. Seriously, it’s only going to get worse.
Absolutely right. Get this lemon off. This is not entertainment. He asks a series of boring guests questions,then constantly interrupts, cutting them off in midstream. If this is the best CNN can do, then as Joshreader says, get rid of him as soon as possible. All you see is a big ego, insecurity – he constantly talks about himself – and the incapacity to back up the promos that promised great things but don’t deliver. An insult to viewers.
Two comments. I said from the get-go that NOBODY will watch Piers. Such a boneheaded choice. Second, simply, Archer rules.
Reversing this trend will be slightly more difficult than Charlie Sheen becoming a healthy model citizen.
I like Charlie’s chances better, and certainly am personally rooting for his success.
On the other hand, Mark Whitaker has his work cut out for himself at CNN.
Those are some pretty solid numbers for Archer considering Jersey Shore is on and they both appeal young audiences. I myself have been a fan of Adam Reed and Matt Thompson since SeaLab 2021 and hope we got a Season 3 of Archer.
Why would anyone tune in to see the Kardashian’s?
Why would anyone tune in to watch Piers Morgan?
Time for Olbermann!
Nobody is Larry King. Say what you will, people liked what I did. Piers show is same old. A guy asking questions. Charlie Rose has a different style. Piers? No. I was really excited about him but I’ve lost interest. He could be anyone. Bill Mahr would have brought a different point of view.
Thank you.
Larry King had magic. He had great guests. Bring him back.
If he would go “live” every nite then he has a chance.
PIERS biggest mistake — his EGO. Pretending he knew American audiences based on his myopic view on reality shows — pathetic! Even Oprah NEVER BOASTS about her POWER. She has it undeniably … but she never brags about herself. Piers should learn that lesson.
TAPING HIS SHOWS — what a P U S S Y! We want to know IF PIERS CAN WORK WITHOUT A NET! Sure doesn’t seems so!
And for his own DEBUT WEEK .. he was REMARKABLY UNPREPARED for each back story of his guests. He obviously had NO WORKING KNOWLEDGE of his guests beyond the most cursory history === obviously gleaned FROM tabloid stories – if that extensive,
WHO booked the Karshidians sisters? What a MISTAKE. What was a “GET” about THESE TWO — THESE SISTERS and her fame whoring mother appear ANYWHERE. What an EMBARRASSMENT …
Season 2 of Archer opened with a bit of a dud. The humor was really broad and the setups were obvious. I’m kind of shocked they opened with that episode, especially considering they had an extensive ad campaign for it.
Hopefully it’ll return to its season one level of brilliance.
Looking at the shoes lined up in my closet is more entertaining than Piers Morgan. And I’m being kind.
I’ve tried watching Piers Morgan show on CNN a few times and the longest I lasted was 15 minutes. It does not surprise me that Morgan is getting less viewers than Larry King, King was loveable Morgan isn’t even likeable. This show is DOA and will drive even more viewers away from CNN.
CNN please put Piers Morgan Tonight out of it’s misery and get Keith Olbermann on the phone. Like Olbermann or not, he could rescue the sinking ship that is CNN.
Jwow really stepped up when extending an olive branch to Sammi Sweetheart. She’s definitely secured herself at #4 on the Jersey Shore cast list.
1. The Situation
2.Snooki
3. DJ Pauly
4. Jwow
Archer is a really, really funny show!
Agree with all above about Piers NOT being “live”. It just looks like another press junket interview in a better lit set. Many other cable interview shows are taped, but then they are interesting. People claimed Larry King tossed soft balls, but at least they were live and sometimes it got intersting if people squirmed so much they walked off, which started to happen in the last few years. Plus, so many of the big names he started with have already been over eposed with nothing new to say. What, they are withholding some secret just to share with Piers? Gee, Oprah seemed to keep her sister story quiet until her own show. George Clooney is great, but we’ve gotten his message about the trauma in Darfur, and visitng with his Dad is sweet, but again, no very interesting. In his promos Piers said he wants it “game on” and “people saying to each other ‘did you see last night’s show?” All one can say to that is “Why? I already saw it the premier night.”
Piers is a bore. Interviewing the Kardashian bimbos? Wow – what a great ‘get’. Who’s next – J Wow or Snooki? I can’t think of any reason to watch the show. Agree that a live broadcast is the way to go instead of a celeb/publicist friendly taped & edit show. There is just no edge or spark to the show. Guess Piers and crew are afraid to offend the celeb or publicist. CNN is really in the toilet, going down the drain. Maybe they should give the King slot to Spitzer?
Cable news viewing is leveling out and on it’s on it’s way out and as of now it’s on a downward spiral…Social Media is where many of us get our news and information from now. CNN needs to rehire Larry King and understand that Cable News has had it’s day and it’s past it prime. Piers Morgan is an interesting interviewer, but not for a daily program on CNN. Piers should do network special interviews that’s were he belongs.
Piers Morgan is a very poor man’s Simon Cowell
Piers morgan is a diversity hire, cut the show and kiss lou dobbs ass and bring him back