
UPDATED: Comcast today held town hall meetings for NBC Universal employees in NBCU’s main outposts, New York and Los Angeles, and Comcast’s hometown Philadelphia,
with remotes from Miami and London. Comcast officially unveiled the new logo for NBCUniversal (all one word) which is how it will be spelled from now on. The redesigned NBCU logo uses purple as the primary color, with the peacock and the globe both gone. However, the NBC network logo will remain unchanged, so no one should call the ASPCA in search of the beloved bird.
Brian Williams hosted the main event in New York attended by new NBCU CEO Steve Burke and 90-year-old Comcast co-founder Ralph J. Roberts who choked up giving a heartfelt speech about seeing his dream come true with the NBCU acquisition. The Los Angeles meeting went Hollywood with Ryan Seacrest, a Comcast man via his E! deal, as the host. Ralph Roberts’ son Brian was there, as well as Universal Studios president Ron Meyer and new NBC chairman Bob Greenblatt. The Philly meeting is hosted by CNBC’s Jim Cramer, with Comcast CFO Michael Angelakis and Comcast Cable head Neil Smit attending.
Overall, Burke seems to be the big winner. After coming across as a bit stiff at the previous town hall meetings when the merger was announced, this time he looked “relaxed, personable and authentic”, one attendee said. Added another, “he came across as very sincere and and enthusiastic.”
Greenblatt was asked about any management changes he is planning at NBC. He noted that he didn’t shake things up when he started in his previous job as entertainment president of Showtime and that it is a little too early for him to discuss any changes having been in the NBC job for about 2 weeks. Brian Roberts was asked about the possibility of post-merger layoffs. He didn’t give a straight answer but stressed that the company is all about growth and it has “the right people in the right places.” Meyer was gracious in his remarks towards new Comcast bosses and expressed great optimism about the combined company’s future.
Synergy between Comcast and NBCU’s assets was a big topic for Burke and Brian Robins who also emphasized Comcast’s cultural tradition of a family-owned company.
Along with a very funny Brian Williams who looked ready for an encore as a Saturday Night Live host, the latenight show’s head writer/Weekend Update anchor Seth Meyers provided comic relief. In the middle of the proceedings, the two did a skit as rival anchors which had the audience in stitches.
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My eyes! They are burning!
Kinda boring and plain.
Boring.. A bit like the new United Airlines logo.. (or typeface) Conservative times ahead at NBCUNI…
Why do big companies use terrible graphic design? The Gap’s ill fated logo change, United getting rid of the tulip U and now the peacock getting killed. It’s one thing if they are enhancing the logos or making something new and iconic but these are all terrible.
Like the merger deal.. the new logo is ugly. BOOO to both!
Facebook alike?
Do they really need to spend money on this new branding?
Wow. It looks like some 14 year-old kid at a vocational school in Nebraska designed this.
They musta gotten the guy who redesigned Comedy Central’s logo for this. In other words: FAIL!
Im guessing you are not a graphic designer, or if you are you really suck, because Comedy Central’s new logo is great. This one is not.
Why so many companies choose to use Copperplate, the font with the most awkward/unappealing serifs in the world, is beyond me. The font looks especially bad when they use both capital and lowercase letters, as oppose to all uppercase. It really looks like a logo from 10-15 years ago.
Wow. I really don’t like that font.
That’s a very boring logo. Perhaps the company will be boring too.
Awful. We’ll see the Peacock back within two years.
“Let’s make history. Again”.
Boy, if that doesn’t grab your attention and stimulate your creative entertainment soul with positive image branding…
OMG!
Is it fair to say the Peacock is the first NBC employee laid off?
Wow, they just can’t wait to prove to everyone how badly they’re going to mess this up. My unfounded optimism just took a big hit.
So, um, they want to be the history channel with a worse logo? This sucks so hard, porn stars are jealous.
Because nothing says “professional graphic design” like using a dated font that’s been widely available in Microsoft Word for 10 years.
This is just the corporate logo. NBC, Universal etc will continue to use their classic logos (Brian Williams poked fun of the new logo during the meeting, promting a clarification).
Does this mean mow that MSNBC’s own slogan LEAN FORWARD is going to be dropped next?
So, GE is the winner out of this whole debacle.
“During the meetings, Comcast brass talked up synergy between Comcast and NBCU’s assets…”
= axe, incoming
It’s disgusting. I heard a brand studio called Wolf Olins created it and got around $1,000,000 for it! It looks so old school. I can’t believe NBC paid for it!
Wolf Olins created it. It’s hideous. It looks like something from decades ago. Makes NBC look stuffy and boring and uncreative.
peacock isn’t going anywhere. NBC will be the same. just corporate logo is changing.
Just because it’s a crummy logo doesn’t mean it will be a crummy company.