

Possibly boosted by State of the Union coverage, Comedy Central’s The Daily Show with Jon Stewart posted its first weekly win over TBS’ Conan in adults 18-34, according to the network. Conan had a huge premiere in November, dominating the cable and broadcast late-night field for its first couple of weeks on the air, but The Daily Show has been steadily chipping away at Conan‘s ratings lead for the past two months. It has beaten Conan in total viewers every week since the beginning of December and in 18-49 every week since the beginning of January. For the month of January, The Daily Show is tops in viewers and 18-49, while Conan still has the edge in the 18-34 demo. However, Conan is hourlong and The Daily Show is a half-hour. If compared to the Daily Show/Colbert Report combo that airs in the same 11 PM-12AM slot, Conan is ahead in 18-34 and 18-49 while behind to the Comedy Central shows in total viewers. An interesting footnote – Versus January 2010, The Daily Show is up 9% in total viewers, while Conan is down 3% vs. the January 2010 performance of Lopez Tonight. Here are the standings of the cable late-night talk shows for January as released by Comedy Central (only original telecasts are included as Conan returned from the holiday a week later than most of the other shows, including The Daily Show):
TOTAL VIEWERS
“The Daily Show with Jon Stewart” 1.556 million
“Conan” 1.123 million
“The Colbert Report” 1.106
“Chelsea Lately” 878,000
“The Mo’Nique Show” 839,000
“Lopez Tonight” 566,000
PERSONS 18-49
“The Daily Show with Jon Stewart” 0.78 (rating) 867,000 (viewers)
“Conan” 0.72 811,000
“The Colbert Report” 0.60 660,000
“Chelsea Lately” 0.54 588,000
“The Mo’Nique Show” 0.44 450,000
“Lopez Tonight” 0.34 382,000
PERSONS 18-34
“Conan” 0.93 (rating) 543,000 (viewers)
“The Daily Show with Jon Stewart” 0.88 499,000
“The Colbert Report” 0.69 393,000
“Chelsea Lately” 0.66 374,000
“Lopez Tonight” 0.42 243,000
“The Mo’Nique Show” 0.45 232,000
TV Editor Nellie Andreeva - tip her here.


Thanks, as always, Nellie! I’m pleasantly surprised at Mo’Nique’s strong numbers, even beating Lopez in most demos.
I imagine that Daily Show will continue to dominate, at least until after the 2012 election and inaug.
I don’t buy it. Conan has his funny string dance, and a hilarious side kick. Also his show is much longer than the Daily Show, giving him more money from advertisers.
Team CoCo 4 life!
I agree with “sweden”. I do not believe in numbers. Therefore, opinions beat facts every time. Team CoCo 3 life!
Love the sarcasm.
I watch both but Conan gets time-shifted.
Indeed, Conan will probably be #1 after the DVR results come in. But from a creative standpoint, Craig Ferguson will always be my #1.
I completely agree with John on that
Cue the haters… how long until the Leno fanboys (or fan-old-men) show up? Conan’s doing fine and honestly the ratings aren’t as important considering he’s on a cable network. You have to combine these with internet hits and how much time people spend on tbs.com and teamcoco.com as a result (same of course applies for Stewart). Straightforward ratings races are irrelevant these days IMO.
If that were true, Nellie and team would not be working tirelessly to deliver accurate ratings and demos. Ratings will always be at the epicenter of determining a show’s success, and, yes, internet hits and streaming are taken into consideration.
Both Conan and Stewart will be 50 within two years, so they’ll soon be in the age of the uncounted. Frankly, there really needs to be a host that isn’t pushing 50 if they want to get ratings in the 18-34 demo. All the late night cable hosts are over 40, except CH.
Wow, Conan apologists are now saying even the accurate 18-34 and 18-49 ratings shouldn’t count, hits to websites should count more than ratings. Of course when they fall behind in that count they’ll insist that only iphone traffic should count.
@JD – yeah, his name is Jimmy Fallon and he’s doing just fine with young people.
For all the press they get, no one watches ANY of these shows.
Interesting to already hear the (unconvincing) spins on Conan’s ratings.
Not a hater, in fact a Coco fan. Huge one.
I am frightened, I have not enjoyed his show as of late, it is not even close to as fun as his late night was, and just as neutred as his Tonight Show was but with a smaller budget.
If Conan is going to compete for his demo, he needs to bring back the edge. Andy behind the podium is holding him back. I loved him on the couch, but where he is now is just too stiff.
Give him some time for christ’s sake! He’s doing great for a cable show, but like any new show, it’ll take a year or so for the ‘new car smell’ to wear off and they might not be so damn skittish to take it off road.
Give him some time?! He’s been on for 17 years! How much more time does he need?!
As to your comment that “He’s doing great for a cable show” well… THIS WHOLE STORY IS ABOUT HOW HE’S NOT DOING GREAT FOR A CABLE SHOW!!!
Another cable show, on at the same time, which reaches less homes, is roundly beating him. He’s doing awfully for any show, not doing well for a cable show.
Plus, as people keep pointing out, the advertisers were charged network rates, not cable rates, so the advertisers who pay the bill won’t care if he’s doing great for a cable show (which of course he’s not) they were promised network ratings and he’s doing worse than Lopez was in that time slot.
Art, to extend your metaphor, the Conan show is a car wreck from a business standpoint. It’d be like if a customer (in this case, the advertisers) were charged for a Porsche and were expecting a Porsche but were delivered a Kia instead. And to make matters worse, their brand new Kia doesn’t even drive as well as their ’79 Datsun that they traded up from to get the Kia. And oh, someone better buy Conan an air freshener, because his car stinks!
The reality is that it’s easier to rally around an online cause than to actually tune in every night for what is essentially another routine talk show.
totally agree
Absolutely true.
The real news is that Conan is doing worse than Lopez was at 11 PM.
This is stunning.
I really like Conan but seems like he is heading toward cancelation. His show is not gonna make it to 2012 barring some sudden upturn.
Why is someone a “HATER” if Conan’s numbers are compared to Leno’s and Letterman’s and…god forbid…Conan weren’t beating Leno/it’s determined Conan’s ratings are nothing special?
At the end of the day, Conan has a fas base, they’ve found his show, they’re enjoying it. End of story. He never had what it would take to be the next Carson or the next Tonight Show legend in general. He’s found his niche. It’s not hate to acknowledge that.
On a side note….why exactly does George Lopez still have a show? Clearly he’s not doing anything to attain noteworthy ratings.
Although it’s not as frequent I want to see how Watch What Happens Live! measures up because I hear it handily beats all of the above.
I just saw this part of the press release:
Versus January 2010, “The Daily Show” is up 9 percent in Total Viewers (1.556 million vs. 1.422 million), while “Conan” is down 3 percent vs. the January 2010 performance of “Lopez Tonight” (1.153 million vs. 1.123 million).
Conan doing worse than Lopez on a year to year comparison for an entire month!
And Conan gets paid way more, right? This site said Conan getting paid 10 to 15 million plus ownership. What’s Lopez make, maybe a million or two a year?
And didn’t I also read that TBS is charging advertisers network rates for Conan’s show? Yikes. Can you imagine how furious and disappointed the advertising community must be?
TBS staked their whole reputation on this and it’s a bust. Can’t be long before that Koonin guy who runs TBS gets fired, right? KOONIN’S FOLLY.
Here comes Conan big money buyout and cancellation Part Deux.
totally agree. my kids & partners (twentysomethings) used to love Conan at 12:30 wouldn’t miss a show, They didn’t like him on the Tonight Show, and gave him a try on tbs, and they say it’s awful. They all watch Jon & Steven.
Part of the problem is fairly obvious: Conan’s show no longer has the same edge, drive, or energy that it did 10 or 15 years ago. If that version of the show had followed such a passionate, youth-oriented campaign to get Conan back on the air, we’d probably be looking at much higher ratings.
I’m not trying to criticize Conan- having been a fan since the early 90s- but it’s simply not logical to expect someone pushing 50 to be the same as he was in his 30′s. However, I think that’s exactly what many longtime and newer, younger fans were expecting- especially after the whole “Team Coco” thing heralded Conan as cutting-edge to Leno’s tired comedy. In reality, both hosts had slowly shifted into their own comfortable, predictable style over the past decade.
Conan doesn’t work at 11 pm he needs to air at Midnight. TBS should put Lopez back at 11 and tell Conan they’re airing him at 12 and if he doesn’t like it they need to explain to him why it’s so. He can’t compete with Stewart and Colbert and he shouldn’t have to. The Lopez audience is vastly different from the political satire on Comedy Central. Conan would do much better at Midnight when his real competition is Kimmel.
Network Guru: You funny.
The guy who gave up his “dream” of hosting the Tonight Show when they wanted to push it to midnight is now going to let himself be further humiliated by going back to midnight on cable when he could have been at midnight and still hosting something called The Tonight Show?
He simply would never do this.
You need a new ashram or something Mr. Guru.
TBS will do it for him he won’t have any choice. Conan deserves to be humiliated he should have taken NBC’s offer to do the Tonight Show at Midnight. Because he refused to do that he deserves to be shuffled back an hour. His show isn’t working at 11 pm and he was much funnier when he went on at 12:35. Midnight will put him head to head with Kimmel and it’ll be the best horse race on TV it’ll be great competition they are equally funny and amusing.
NG:
What will TBS do about 11 PM then? Move the Lopez show back to 11?
I would be shocked if Conan doesn’t have a “time slot guarantee” in this deal saying that TBS has to air the show at 11.
Also, I think this show is too expensive to air at midnight. Right now Lopez is only holding about one-third of Conan’s 11 PM audience. Even if Conan at midnight could get half of a Lopez at 11 PM’s audience to stick around it still wouldn’t be enough to make the show financially feasible.
Plus, Conan will refuse to move, which will be his contractual right to do, and TBS will have to buy out his deal for 50 million or so, just like NBC did. Then Conan will keep 99 percent of it while giving his writers a pittance to go away quietly, just like he did when his Tonight Show was canceled.
Either way, I think we are both in agreement that a year from now, conan will be hosting a reality or game show and the current TBS management will have been sacked.
I’m 25 and i only watch Late late show with Craig Ferguson and Colbert Report
Someone once explained to me that the the late night numbers have extra importance to the networks because of the tendency of many viewers to leave their tv sets on that channel overnight, and turn it on again first thing in the morning while getting up – that these groggy half-asleep eyeballs are much more susceptible to advertising at this hour.
Is this conventional wisdom? Or fallacy?
I missed some episodes of Conan because I had to go live my life, but I’m watching the show right now, and it’s great. Conan is perfectly in the groove, he has some funny new bits, and he’s flirting fine with Jennifer Aniston.
The huge, huge, fundamental problem with the show is that the world seems to be falling completely to hell, and I think that what Conan really seems to be is a kind of Iron Man character who will put on an electronic exoskeleton and save the world.
Jon Stewart has taken that responsibility seriously and is doing his darndest to fly over New York and fight bad guys. At this point, it looks as if Conan is just doing a talk show. Is that because of kryptonite? Because Conan is less serious than he seems? Or because Conan is so busy figuring out how to run for Senate in 2012 that he’s a little distracted? Probably, of course, B, but it’s comforting to think C.
With his weak numbers, Conan has put TBS in the financially untenable position of giving money back to the advertisers. They promised that his ratings would be competitive with network late night shows, and now he is losing even to the cable competition. His contract is up for renewal in 2012, an election year when Jon Stewart’s numbers will be even higher. I would expect them to quietly cancel Conan at that point.
I can’t see what the big deal is about Conan. Where’s the comedy? This is guy with the HUGE head is NOT funny at all and is very boring. I hate all the promo ads as if that will get people to watch. I am surprised that anyone with a sense of humor is even watching this mess. His promo ads are not even funny, that should tell anyone not to waste time to watch this. Why don’t TBS do us all a favor and cancel this show. It’s a waste of TV time!