Disney Interactive Restructure Costing Jobs

COMMENTS (7)

• Their mobile games have largely been a financial disaster (not really their fault, the market and technology just isn’t there). I can see how it is the future, but it’s hardly a replacement for current or short-term revenue. There must be more to the comment.

  Comment by Timmy — Wednesday January 19, 2011 @ 6:17pm PST  Reply to this post

• I don’t personally believe in this mentality but the problem I see is that Video Gamers usually think princesses, talking animals and gleeful musicals when they encounter “Disney” name. They should have went under disguise and kept the “Buena Vista Games” moniker all along. Disney’s racing games “Split Second” and “Pure” have both won critical acclaim the past couple years, but I think the “Disney” branding hurt both games’ credibility in the perception of their audience, as both had not so decent sales. I believe that the general consensus for males ages 15-24 is that Disney is a cheesy company, so their games will be cheesy. Gamers won’t buy cheesy games.

  Comment by Spandex — Wednesday January 19, 2011 @ 6:46pm PST  Reply to this post

  • Spot on – Blackrock deserved much better success with Split Second which IMHO was one of the best games of last year.

    As for Propaganda – while it is sad news their titles just couldn’t compete in the marketplace even with their high profile movie licenses

    Comment by Sumit — Thursday January 20, 2011 @ 1:49am PST  Reply to this post

  • I don’t think the Disney brand was the problem. It’s just that they mostly produce games aimed at ‘core gamers’ based on their movie franchises. And every serious gamer knows that most of these movie franchise games are just utter crap.

    Comment by John — Thursday January 20, 2011 @ 9:02am PST  Reply to this post

• I think that Disney Interactive would be much more successful on the video game front if they had more than one studio that was capable on delivering good games on consoles. In today’s day and age, just like with movies, you really can’t get away with selling crap.

  Look at WB Games, they’ve actually been managing to want some quality to come out of their major console games, and as a result, they are getting some success.

  Comment by Jesse — Wednesday January 19, 2011 @ 6:47pm PST  Reply to this post

• Their social games will be exactly as successful as their console games.

  Comment by Sweet Mister — Wednesday January 19, 2011 @ 7:06pm PST  Reply to this post

• The gsme was as lame as the movie. And looked as cheap and unimaginative, too.

  Comment by Scott — Wednesday January 19, 2011 @ 8:31pm PST  Reply to this post