DVR Viewing Boosts ‘Conan’ To The Top In Young Demos

COMMENTS (9)

• I time-shift Conan unless Jon and Stephen are in reruns.

  Comment by daniel — Wednesday January 12, 2011 @ 5:25am PST  Reply to this post

• There is no statistical difference between a 1.44 and a 1.35 rating. It’s a tie.

  Comment by Doug — Wednesday January 12, 2011 @ 6:30am PST  Reply to this post

  • That’s one hell of an expensive tie for NBC.

    Comment by Tokyo Sandblaster — Wednesday January 12, 2011 @ 8:26am PST  Reply to this post

• I usually get home in time to watch either Fallon or Ferguson depending on who has the best guests then I watch Conan on DVR because I’m still at work when he is on.

  Comment by Tony C — Wednesday January 12, 2011 @ 7:47am PST  Reply to this post

• Doug -

  I believe these are average ratings, not single-airing or even single-week airings. Therefore smaller differences between ratings will be statistically significant than if these were single-airings.

  I don’t know exactly what the standard deviation of each show’s rating is, however I would suspect that an AVERAGE of 1.44 is different enough from an AVERAGE of 1.35 to be significant.

  Comment by Ben — Wednesday January 12, 2011 @ 9:56am PST  Reply to this post

• they’re releasing ratings info from mid november in mid january? wtf.

  Comment by steve — Wednesday January 12, 2011 @ 12:34pm PST  Reply to this post

• But do advertisers give a crap about DVR ratings?

  Comment by Sethj — Wednesday January 12, 2011 @ 12:54pm PST  Reply to this post

  • They should–people still have to watch commercials on DVRs, even if they’re just skipping through. This, or folks will watch funny/well done commercials.

    And if TBS were to wise up, they could take advantage of the DVR crowd by having Conan and/or Andy hawk products when coming back from break, like they used to back in the B/W TV days. This way, someone with a DVR comes back to Conan, and they still get a plug or three in there after the commercials.

    Comment by Herbie — Friday January 14, 2011 @ 11:32am PST  Reply to this post

• Is there any independent source that can confirm these DVR-inclusive ratings? How did TBS come up with these figures anyway?

  Comment by drew — Sunday January 16, 2011 @ 4:43am PST  Reply to this post