Nellie Andreeva

Former MTV president of programming Tony DiSanto and head of series development Liz Gateley, who left the cable channel on Dec. 31 to launch DiGa, an independent production company in partnership with Ben Silverman’s Electus, today officially announced the launch of the company and unveiled its first development slate. The announcement was made during Silverman’s keynote speech at NATPE. DiGa, a multi-media company, which  will be based in New York City with a production/edit center in Los Angeles, is working on a comedy format from Nick Cannon’s NCredible Entertainment starring female personality Amanda Diva; a fashion series with an interactive element from Jill Martin, television personality and author of Fashion for Dummies and the upcoming I Have Nothing to Wear; and three series with Jackhole Industries, Jimmy Kimmel, Adam Carolla and Daniel Kellison’s production company. DiGa, which also has several scripted and reality concepts in active development, has multiple series development commitments with MTV where DiSanto and Gateley continue as executive producers on the upcoming series adaptation of Teen Wolf. (The two were also involved in the development of the network’s racy new drama Skins.) Additionally, DiGa announced the appointment of two execs: producer Mike Powers has been named creative executive,  and Scott Silberman will serve as executive in charge of production.

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