A Philadelphia Inquirer report recounts how the Comcast team locked in on FCC Democrat Mignon Clyburn, who joined the commission in 2009 and who was one of the five who eventually decided if Comcast should get NBC Universal. Comcast strategists studied the members of the FCC and came to the conclusion that Clyburn would be a key deciding vote. So in a textbook case of lobbying, they set out to woo her by making constant and repetetive hard promises that the newly-formed media conglomerate would be a kind-and-gentle corporation. It worked, and she cast a ‘yes’ vote. As it was, the final vote was 4-1 in favor of the marriage.

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