In one of its first moves as it is emerging from bankruptcy, MGM is making a play in the digital world, teaming with digital station operator Weigel Broadcasting for the launch of Me-TV, a television network offering classic television sitcoms, dramas and classic commercials to digital broadcast stations. Me-TV, which stands for Memorable Entertainment Television, has already been tested on a local level: a local version of the network has been airing on Weigel Broadcasting’s WWME in Chicago. WWME and Weigel’s station WBME, which covers the Milwaukee/Racine metro area, have become the first affiliates of Me-TV, whose lineup consists of Cheers, M*A*S*H, The Dick Van Dyke Show and The Bob Newhart Show. Me-TV, whose national distribution will be handled by MGM’s domestic television sales division, follows MGM and Weigel’s collaboration on the 2008 launch of Thistv, a free movie service.
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