Nellie Andreeva

British factual TV production company Love Prods., which made its entry into the U.S. reality marketplace with the NBC series The Baby Borrowers, has tapped producer/development executive Benny Reuven to run its US production arm as SVP. He will oversee all development and format creation for Love Prods. USA as well as adapt and sell U.S. versions of Love’s existing U.K. and worldwide formats. Reuven joins Love Prods. from OWN: Oprah Winfrey Network, where he has been a programming and development executive for the past two years. There, he crossed paths with Love Prods. USA whose second U.S. series, Kidnapped by the Kids, is slated to premiere on OWN in the spring. Appropriately, given the name of the company, Reuven starts at Love Prods. on Valentine’s Day. “This is a very exciting time for Love Prods. USA as we look to develop an even stronger presence in the States,” Love Prods.’ managing and creative director Richard McKerrow said. Added Reuven, “My time at OWN has been a highlight of my career and now I am looking forward to new challenges and the opportunity to expand Love’s presence in the US market.”

London-based Love Prods., which was launched by McKerrow and Anna Beattie 2004, is behind such reality shows  as Famous, Rich and Homeless, The Baby Borrowers, Young Mums’ Mansion, and Boys and Girls Alone. They are currently in production on three new formats, Generation Gap, Daddy Daycare, and Home Is Where The Heart Is. Before joining OWN, Reuven was a reality producer whose credits included  Farmer Wants A Wife (CW), Kid Nation (CBS), Miami Ink (TLC), Trading Spouses (FOX) and a number of Dr. Phil (CBS) primetime specials.

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