
EXCLUSIVE: Paramount Pictures has set a May 11, 2012 worldwide release date for the Sacha Baron Cohen comedy The Dictator.
The studio has reunited Baron Cohen with his Borat and Bruno director Larry Charles. Baron Cohen is producing with Scott Rudin, Alec Berg, Jeff Schaffer and David Mandel. This is the project that Deadline first revealed last April, when the former Seinfeld writers Berg Schaffer and Mandel went around town with Baron Cohen to pitch it. We knew Baron Cohen was going to play dual roles of a dictator and a goat herder, but now there’s a logline: “The film tells the heroic story of a dictator who risked his life to ensure that democracy would never come to the country he so lovingly oppressed. It is inspired by the best selling novel, Zabibah and The King, by Saddam Hussein.”
Four studios chased the project when it was first shopped, but when it got down to two studios, Paramount made its serious intentions known by dispatching two goats (wearing Paramount logo T-shorts) to visit both Baron Cohen and his WME reps. The studio won the deal by committing to make the movie (and paying Baron Cohen $20 million). Despite that, the picture is budgeted at $58 million and Paramount executives love the script.


So, it’s a remake of Charlie Chaplin’s, ‘The Great Dictator.’
No it’s a ripoff of “Moon Over Parador” the Richard Dreyfuss/Paul Mazursky movie from 1988 where Dreyfuss played an actor who was a lookalike for a South American dictator.
Forgive me, but after the flop of Bruno, does this seem like a massive gamble & waste of money?
Flop? Not quite Captain Awesome.
Didn’t Bruno pay for it’s budget and marketing from domestic cum? Worldwide take was almost $139M before video so I’m sure greenlighting this isn’t the gamble or waste of money you make it out to be.
You don’t know what “flop” means, do you?
I love Sasha, but a comedian that portrays Saddam as lovable?
This is the man who executed athletes when their teams lost in international competition.
Ummm…It’s called satire, Mr. Jeff.
Why do you assume he’s playing him as lovable? Charlie Chaplin played Adolf Hitler pretty hilariously. Not lovable, exactly, but somewhat tragic and nuanced, as well as funny. Cohen’s no Chaplin, maybe, but this could be good.
While Bruno did not do Borat numbers, everyone made money on it. That is not what you call a flop. James Brooks’ How Do You Know is what you call a flop.
Sounds like the perfect film that should have been released during the W years.
Bruno may have made money ( who really knows how the deal was structured) but based ion the enormous expectations after Borat, the critical drubbing and how it took the halo off of Sacha’s head, I think flop is fair.
Yes, it didn’t make what Borat made, but it still made 138 million dollars. On, what I’m guessing, is probably a total budget with marketing of about 60 million. That is NOT a flop. Critical disappointment? Yes.
And, enormous expectations? NOBODY expected it to match Borat. The subject matter was too uncomfortable. And, once it got out just what was in some of the scenes it turned off some of the more narrow minded people. The same people who saw Borat just didn’t want to see a movie where they have to see uncomfortable gay male situations. It is what it is, that’s all.
Universal spent well over $40M funding/acquiring domestic and English speaking rights. Tack on another $60M+ Uni spent to market the film in their territories, they were lucky to turn a nominal profit even assuming a hefty 25% distribution fee. I would guess they will earn approx. $15M in profit over the economic life (10yrs) of the film, but that doesn’t guarantee a positive present value adjusted bottom line. So yes, Bruno was a flop when compared with Borat. This does not mean, however, that SBC and his partners @ Media Rights Capital didn’t turn a tidy profit for their efforts producing and selling the film. The Dictator is a financial risk, but should be entertaining.
Mr. Jeff-
I think the “lovable” moniker is sarcastic. Be prepared for Sacha to skewer Saddam and his dopplegangers like lamb shish-kebobs. I don’t think he’s a fan of those types of people. HELLO!?
As long as it’s not a mockumentary…
Sacha Baron Cohen copies The Dictator idea from Miami filmmaker Justin Routt.
Think I’m kidding? Look at http://www.dictatormovie.com
“If I Were Dictator” the full-length feature film.